Exhibition at the Fashion and Textile Museum in London

10th anniversary in Denmark

In Gudrun's footsteps

- join the customer trip to Peru and Bolivia.

Report from Gudrun's Ambassador on Öland

Leone’s Behind the scenes



GET CRAFTING Gudrun-style

Share your crafting photos with us!

Gudrun's top travel tips

Marais is a must when staying in Paris!

Keep your eyes peeled for inspiring events in our unique Gudrun stores!


Not only do they have the latest colourful collections, they also host fun social events for you and your friends and all kinds of surprise specials.
Look here or drop by your nearest store on a regular basis for upcoming events!

Kul i butik

Gudrun’s summer premiere!


Time to unveil this year’s summer collection. With a French flair and sun-basked look, crafted from natural fabrics. Van Gogh was my inspiration! Beautiful flowers, block-print, crafted details and stripes. It’s all waiting for you in your Gudrun store. Discover my summer collection now!

Kul i butik

Fifth anniversary Festivities at our London store!


Time flies – our London store turns five this year and we want to celebrate with you. Join us on Saturday, 22 April for a yummy birthday spread all day in our store. Meet GUDRUN 12pm – 2pm, followed by live music and of course treats and surprises for all colourful ladies visiting on the day. Welcome!

WHEN: Saturday, 22 April 2017

WHERE: 65-67 Monmouth Street, London

Kul i butik

Earth celebration in the New York store on April 22nd

Please join us in our Soho store at 50 Greene street in New York City for an earth celebration on April 22nd from 11 am to 5 pm. Enjoy a complimentary facial massage with LINNE serums and oils, followed with a natural make-up application. Sip herbal teas, nibble superfood chocolates and vegan bites. Each purchasing customer will receive a curated gift bag containing LINNE Purify face wash along with superfood chocolate and a travel size ecological detergent etc. You will also receive 20% off your purchase (in store only)!

70400-21 52167.jpg 

Kul i butik

Gudrun visits our New York store 

Save the date! Gudrun will be in our soho store located at 50 Greene street in New York on May 20th, 2017 from 11 am to 2pm. Stay tuned for more details.

Kul i butik

How about making a date with your friends for a colourful party at a Gudrun store? We’ll have some nice treats ready and will be on hand to help you and your friends find your favourite wardrobe. Contact your nearest store for times and details.


Gudrun's good deeds

Since 2006 we have been working on a project we call Gudrun’s Good Deeds. The initiative is based on ... >>

Welcome to Gudrun's green world!

Gudrun Sjödéns own environmental labeling

In a forest of eco-labelling systems, we felt that having our own label would make it easier for our customers to find their way around our collections. >>

Contact us

Gudrun's Instagram

    Hang out with us on Instagram!

    Check out my YouTube channel

    Spring's store bags

    Follow us around when we visit India.

    Express yourself through art à la Gudrun!