Winners of Gudrun's outfit

- Gudrun’s GREEN Lucky Day

Report from Gudrun's Ambassador on Öland

We’re donating SEK 100,000 to the “Kvinna till Kvinna” women’s foundation

Leone’s Behind the scenes



GET CRAFTING Gudrun-style

Share your crafting photos with us!

Keep your eyes peeled for inspiring events in our unique Gudrun stores!


Not only do they have the latest colourful collections, they also host fun social events for you and your friends and all kinds of surprise specials.
Look here or drop by your nearest store on a regular basis for upcoming events!

Kul i butik

Welcome to a colourful Saturday

WHEN: Saturday 18 February, noon - 2pm
WHERE: 65-67 Monmouth Street, London

Sometimes things don’t go as planned, we are very sorry to announce that Gudrun has had to cancel her visit to London on Saturday 18th of February. We will still have a party in our store and hope to see you there for our Nordic picnic and a day full of fun and colourful surprises.

HURRAY! Gudrun will be visiting us in our London store on Saturday 18 February, between noon and 2 pm. She’d love to meet all you colourful customers there! It’ll be a kaleidoscopic Saturday with fun and entertainment. Bring a friend along and check out the dazzling new spring collection. We’ll be treating customers to an indoor picnic with a taste of Scandinavia.

We look forward to seeing you!

Kul i butik

SPRING PREMIERE - Gudrun Sjödén 2017 

Our spring collection explores the Swedish countryside from the magical scenery of Gotland to the rugged coastline of Fårö. A brilliantly colourful spring with Asian influences, harmonious colours and patterns that pair effortlessly.


Kul i butik

How about making a date with your friends for a colourful party at a Gudrun store? We’ll have some nice treats ready and will be on hand to help you and your friends find your favourite wardrobe. Contact your nearest store for times and details.


Gudrun Sjödéns own environmental labeling

In a forest of eco-labelling systems, we felt that having our own label would make it easier for our customers to find their way around our collections. >>

Gudrun's good deeds

Since 2006 we have been working on a project we call Gudrun’s Good Deeds. The initiative is based on ... >>

Welcome to Gudrun's green world!

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Gudrun's top travel tips

Marais is a must when staying in Paris!

Spring's store bags

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    Follow us around when we visit India.