A letter from Else Trærup

and her Women’s project Kologh Naba in Burkina Faso.

Winners of the #GUDRUNART competition

Exhibition at the Fashion and Textile Museum in London

Get inspired by Gudrun on Pinterest

Leone’s Behind the scenes



GET CRAFTING Gudrun-style

Share your crafting photos with us!

Gudrun's top travel tips

Marais is a must when staying in Paris!

Keep your eyes peeled for inspiring events in our unique Gudrun stores!


Not only do they have the latest colourful collections, they also host fun social events for you and your friends and all kinds of surprise specials.
Look here or drop by your nearest store on a regular basis for upcoming events!

Kul i butikHIGH SUMMER from Gudrun

AT LAST! On 7 June you`ll find the high summer collection in store – and it`s an explosion of natural shades and cheerful designs! Wallow in vibrant dots and soft eco-fabrics. Perfect for the beach, the garden and lazy days. See you there! 


Kul i butik


Join us in store to celebrate the zenith of summer with Scandinavian treats, live music and summery surprises. Kitchen gardener Hannah will teach us all about edible flowers in her floriferous workshop!

WHEN: Saturday 24 June from noon – 6pm, workshop EDIBLE FLOWERS 1pm-2pm

WHERE: 65 -67 Monmouth Street, WC2H 9DG


Kul i butik


How about making a date with your friends for a colourful party at a Gudrun store? We’ll have some nice treats ready and will be on hand to help you and your friends find your favourite wardrobe. Contact your nearest store for times and details.


Welcome to Gudrun's green world!

Gudrun's good deeds

Since 2006 we have been working on a project we call Gudrun’s Good Deeds. The initiative is based on ... >>

Gudrun Sjödéns own environmental labeling

In a forest of eco-labelling systems, we felt that having our own label would make it easier for our customers to find their way around our collections. >>

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    Express yourself through art à la Gudrun!