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Gudrun's friends' diary

Wiveka Wachmeister’s Paris

Lotta Nilsson’s Venice

Report from Gudrun's Ambassador in Burkina Faso

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Keep your eyes peeled for inspiring events in our unique Gudrun stores! Not only do they have the latest colourful collections, they also host fun social events for you and your friends and all kinds of surprise specials.
Look here or drop by your nearest store on a regular basis for upcoming events!



19–25 September
For the whole of this week, we’re hosting all kinds of events in our stores around the world. Singing, music, readings and all kinds of other cultural events. Find out what’s on at your store from the “FUN IN STORE” section on our website.

Götgatan, Stockholm
The amazing string quartet "That other quartet" will be playing in the store 3.30-6.30 pm on Friday 23/9. What a wonder!

Erottajankatu, Helsinki
Perjantaina 23.9 kuvittaja Nadja Sarell tekee asiakkaista 15 min muotokuvapiirrustuksia klo 14-17.
(On Friday, 23.9 illustrator Nadja Sarell makes customers 15 min portrait drawings at 2 a.m. - 5 p.m.)

Markveien, Oslo
Are you interested in Japanese culture? On Saturday 24/9, 11 am-2 pm, Mari Shimizu Ellefsen will be in the store to demonstrate Japanese calligraphy and origami. Drop in and try it out! We’ll also be serving Asian tea and nibbles.

Regeringsgatan, Stockholm
At 12 noon and 1 pm on Saturday 24/9, our wonderful ambassador Klara Kazmi will be visiting to play and sing for us.

Stora Nygatan, Stockholm
Saturday 24/9: A wonderful string trio will be performing in the store 12-3 pm. What a whirl! 

Erottajankatu, Helsinki
On Saturday 24/9, 1-2 pm, Veera-Maria will be singing her own compositions accompanied by her guitarist.

Lagerbutiken Årstaberg (outlet store), Stockholm
We are delighted to announce that the wonderful balladeer “Emlan” will be performing at our outlet store 1-3 pm on Saturday 24/9.

Monmouth Street, London
CULTURE WEEK at Gudrun – a celebration of creativity and all things HAND MADE. SATURDAY 24 Sept at the Gudrun store in Covent Garden. Get crafty in our store at the all-day ‘Customise your own Gudrun bag’ workshop! We promise a day full of creative fun in colourful company with drinks, nibbles, surprises, competitions and, at the end, your very own uniquely customised bag to take home! We hope to see you all there.

Greene Street, New York
Experience culture with Gudrun! Celebrate Gudrun’s culture week with us. On September 24 come and enjoy live music from Smörgåsbandet, a snack, and culture-related surprises between 12 noon and 4 p.m. And don’t forget – the whole week is packed with fabulous culture prices.



24 September
Meet Gudrun at Brombergs förlags stand on 24 September at the Göteborg Book Fair at 11 a.m. and 2 p.m., where she will be signing copies of her book “My Portfolio”. The book fair is Scandinavia’s biggest cultural event, so if you’re in Gothenburg for the books, be sure to make a beeline for our colourful store for lots of great offers…


27 September
Cardigans in soft Alpaca, beautiful wool coats, large leaf patterns inspired by the Andes and much, much more. We’re proud to present a stunning winter collection in soft shades of brown, shot on location in breathtaking Peru and Bolivia.

Fairtrade shoes

Gudrun's print fabric shoes - with many inner values...

Welcome to Gudrun's green world!

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