In 1997 Gudrun Sjödén launched her first webshop. Today there are customers who buy her clothing and home textiles via the net in 40 countries. New media and sales channels have always interested the curious Gudrun. She has been putting films she makes herself out on her website for several years now, and since autumn 2010 she has had her own Facebook page, KULTURTANTEN, with almost 15,000 fans.

“I like writing and communicating and I like taking photographs and making films. Having direct contact with my customers the way I do via Facebook and Kulturtanten is, for me, the best way of developing my collections and the company. I just need to ask one small question and I get an answer straight away from 100 customers…”

So, what’s happening next in Gudrun’s technology lab…?
Well, here’s the answer:

iPAD: In January 2011 our first iPad app was launched. It was a successful experiment that brought together everything in Gudrun’s colourful world. Films, stills, product pictures and texts in one simple app.

iPHONE: In August 2011, the Autumn Collection was presented in Gudrun's first iPhone app. You can, of course find this app at
the App Store ».