A colourful journey in the world of fashion

Gudrun Sjödén's journey in the world of fashion began back in the 1970s. It has been a riot of colour and patterns, filled with Swedish folklore and cultures from distant countries. The results are now on display at Kulturen Museum in Lund.

    Have you seen Gudrun's own tram?

    We had this much fun on International Women's Day!

    What a success!

    "The Most Colourful Woman of the Year" competition is back!

    We are helping to save our forests!

    Exciting partnership with the beautiful Brooklyn Botanic Garden in New York!

    Find out more here »

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    Hurray! Here are the winners of the book Asian Art Now!


    At home in Hälsingland

    Gudrun's friends

    Gudrun's inspiration

    Sustainable design for more than 35 years...

    Fairtrade shoes

    Gudrun's print fabric shoes - with many inner values...

    Gudrun's good deeds

    Since 2006 we have been working on a project we call Gudrun’s Good Deeds. The initiative is based on ... >>

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    Welcome to Gudrun's green world!

    Contact us

    Gudrun's desktop

    Gudrun's favourite for summer 2015?

      Gudrun's Instagram


      Gudrun's top travel tips

      Marais is a must when staying in Paris!

      Store happenings

      Summer's store bags


        Ten lucky winners will receive a colourful Gudrun Sjödén gift voucher worth 1 000 sek.