I have a few pattern motifs that constantly revisit my drawing desk...

A colourful journey in the world of fashion

Gudrun Sjödén's journey in the world of fashion began back in the 1970s. It has been a riot of colour and patterns, filled with Swedish folklore and cultures from distant countries. The results was display at Kulturen Museum in Lund 2014.

"The Most Colourful Woman of the Year" competition is back!

We are helping to save our forests!

Exciting partnership with the beautiful Brooklyn Botanic Garden in New York!

Find out more here »


Store happenings

Gudrun's friends

Gudrun's inspiration

Sustainable design for more than 35 years...

Fairtrade shoes

Gudrun's print fabric shoes - with many inner values...

Gudrun's good deeds

Since 2006 we have been working on a project we call Gudrun’s Good Deeds. The initiative is based on ... >>

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Welcome to Gudrun's green world!

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Gudrun's desktop

Gudrun's favourite for summer 2015?

    Gudrun's Instagram


    Gudrun's top travel tips

    Marais is a must when staying in Paris!

    Summer's store bags