ABOUT GUDRUN SJÖDÉN 

Sustainable design for more than 35 years...

…I love contrasts and surprising combinations. Nothing should ever be indifferent or mediocre. Colourful stripes and mixtures of patterns, clothes you can mix and match whatever the season, functional unique designs that won't date, fashion for women of all ages, shapes and sizes. All in the purest of natural materials and with an unmistakeable emphasis on sustainable Scandinavian design. These are the key concepts behind fashion designed by Gudrun Sjödén.

In many ways you could say that I design clothes for myself. I like colourful clothes with individuality that tell people something about your lifestyle. My aim is to spread happiness and make the everyday a little more beautiful. To me, creating clothes is about adding colour and creating shape around a personality. A garment is not an isolated object – it has a context. I think that creating designs with a long lifespan is my most important contribution to a greener, more wonderful world. It has been my passion and mission for more than 35 years…