Gudrun Sjödén celebrates 40 years of colour & design, 2016

Video - 35th anniversary fashion show

Press images

Press releases

Press information

Press information

Here you can read our latest press releases. If you want more information, images or borrow samples - don’t hesitate to contact us.

Press office & showroom UK
VARG LTD/Joanna Kelly
2nd Floor, 57 Farringdon Road
London EC1M 3JB
Phone: +44 0207 242 0042

Gudrun Sjödén Design AB

Director of Communications, Brand & PR
Monica Ekervik Hedman + 46 (8) 50 52 80 64

Press queries Sweden, Norway, Denmark, Finland
Anna Bergstrand +46 (8) 505 28 073

Press queries France, UK, USA
Ida Kurvinen + 46 (0) 76 505 80 88

Gudrun interviewed by Live Week at Shanghai Fashion Week

A colourful journey in the world of fashion

Gudrun Sjödén's journey in the world of fashion began back in the 1970s. It has been a riot of colour and patterns, filled with Swedish folklore and cultures from distant countries. The results was display at Kulturen Museum in Lund 2014.