“Soho” dress in organic cotton natural
“Soho” dress in organic cotton natural
“Soho” dress in organic cotton natural
“Soho” dress in organic cotton natural
“Soho” dress in organic cotton natural
“Soho” dress in organic cotton light ochre
“Soho” dress in organic cotton light ochre
“Soho” dress in organic cotton light ochre
“Soho” dress in organic cotton light ochre
“Soho” dress in organic cotton indigo
“Soho” dress in organic cotton indigo
“Soho” dress in organic cotton indigo
“Soho” dress in organic cotton indigo
“Soho” dress in organic cotton indigo

“Soho” dress in organic cotton

The block-print patterns of this eye-catching dress create a stunning overall effect. Embellished with embroidered roses along the neckline. A wonderful loose fit, a v-shape neck and three-quarter-length sleeves. Figure-fit, but generous fit over the hips.

93702 122 cm 52 cm 114 cm 68 cm
Club price: £99
Price: £120
|
Size Guide
“Soho” woven organic cotton: Fine block-printed voile made from 100% cotton. The cotton is certified as compliant with environmental standards. Delicate wash 30°. Iron on a medium setting. 2-3% shrinkage. Made in India.

Gudrun’s Good Fibres

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These items are made entirely or partly from a material grown and produced with sustainability in mind. The fibres we categorise as a good environmental option are organically grown, recycled, naturally retted flax, Tencel® lyocell, Lenzing Modal®, silk, alpaca, vegetable tanned and dyed leather along with wood and rubber. We impose requirements for transparency and we audit manufacturer certification.

Order info

Free shipping
Shipping is always free* when you purchase from Gudrun.


Exchanges & returns
30-day money-back guarantee. You can exchange your purchase free of charge.
 

Secure payment methods
We offer a choice of three secure payment methods:

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Delivery
2 to 7 days if the item is in stock.

*Please note! There is a handling charge for orders under £40.

Click here to view our full terms and conditions of purchase »

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Textile block printing is a skill that dates back thousands of years. A craft handed down from one generation to the next. In Jaipur, India, block-printing has been developed into an art form practised by immensely talented artisans. It is a skill deeply rooted in tradition and cultural history. This is where our block-printed products are made.

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The artisans first cut, carve and chisel a beautiful design into a block of wood. This is then dipped into a dye paste and pressed onto a fabric which rapidly transforms into a palette of patterns, shapes and colours. Skilful block printers can print metre upon metre of fabric without making a mistake. Each print produced is truly personal and unique.

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To ensure your complete satisfaction, we recommend that you check your measurements against our sizing chart.

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Measuring advice:
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Measure directly against your skin without tightening the tape measure around your body. 

BUST: Measure your bust around the fullest part, ideally wearing your favourite bra.

WAIST: Measure your waist around the smallest part (your natural waistline).

HIPS: Measure your hips around the fullest part of your bottom.

Body sizes in cm
  XS S M L XL XXL
SIZE (UK) 6/8 8/10 12/14 16/18 20 22/24
SIZE (US) 4 6/8 10/12 14/16 18/20 22/24
SIZE (SWEDEN) 34 36/38 40/42 44/46 48/50 52/54
SIZE (ITALY) 40 42/44 46/48 50/52 54/56 58/60
SIZE (FRANCE) 36 38/40 42/44 46/48 50/52 54/56
BUST 80 84-88 92-96 100-104 110-116 122-128
WAIST 64 68-72 76-80 84-88 94-100 106-112
HIPS 90 92-96 100-104 108-112 117-122 127-132

 

Our fit

We like mixing figure-fit with more generously cut fashion. That's why we have four different types of tailoring. You'll find information on the different types of fit in the detailed descriptions of each item. The choice of material also influences the amount of movement allowed by a garment. Knits and jersey-knits have more give in them than woven, less stretchy materials. That's why our weaves are often more generously tailored. For you to be as happy as possible with your purchases, we recommend that you spend a few moments taking your measurements and comparing them with our size chart.

Figure-fit
The garment is close fitting, with a maximum of 6 cm room for movement around the bust and maximum 3 cm around the hips.

Standard fit
The garment has 7-16 cm room for movement around the bust and 4-12 cm around the hips.

Generous fit
A free and easy fit with at least 17 cm room for movement around the bust and 13 cm or more around the hips.

Extra generous fit
Lots of room for movement, 31 cm or more around the bust.

 

Length of garment compared to (M)
Size XS S M L XL XXL
DRESS/COAT -4,5 - 3   + 3 + 6 + 6
SKIRT -3 - 2   + 2 + 4 + 5
TROUSERS -3 - 2   + 2 + 4 + 5
SWEATER/JACKET -3 - 2   + 2 + 4 + 4

 

Shoe sizes
EUROPE 36 37 38 39 40 41 42
UK 3 4 5 6 7 8 9
USA 6 9 10

 

Gudrun’s COLOURFUL MODELS

Gudrun’s collections are made to flatter all ages, shapes and heights. Our models wear Medium-size samples. Here you can see the height of all our models – as a guide to choosing your size.

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Delivery status

In stock
The item is in stock and you can order it directly. You can do this simply by selecting a colour and size, then clicking the “Add to Basket” button. Then proceed to the checkout to make your payment.

Few items in stock
The item is in stock, but there are very few left. Please be aware that the item may sell out before you get to the checkout. First come first served!

Out of stock
The item is out of stock and not expected to come back in stock.

Expected in stock
The item is out of stock but is expected to be in stock again on the stated date. Pre-order now and it will be delivered to you as soon as it is in stock again.

Gudrun Sjödén’s own ecolabel

Next to each garment representing an eco-friendly choice, you’ll now be seeing the following symbols, in a system we call Gudrun’s Good Guide:
 

Gudrun’s Good Fibres

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These items are made entirely or partly from a material grown and produced with sustainability in mind. The fibres we categorise as a good environmental option are organically grown, recycled, naturally retted flax, Tencel® lyocell, Lenzing Modal®, silk, alpaca, vegetable tanned and dyed leather along with wood and rubber. We impose requirements for transparency and we audit manufacturer certification.


Gudrun’s Good Manufacturing

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These products are manufactured entirely or largely at audited factories geared to the best possible production processes for the external environment and human health. We make strict requirements for all the influential processes in the manufacturing to be certified, in some cases all the way to the stitching factory. We recognise the GOTS, Fairtrade and STeP by OEKO-TEX standards.


Gudrun’s Good Deed

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These items are sold in aid of various charitable causes.

 



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Gudrun’s Good Guide
– A whole collection to take pride in.

We aim to have as many of our products as possible produced in an environmentally-friendly way, not just a limited and exclusive line. Over the decades, environmental awareness has evolved and gone in and out of fashion. From the 80s when eco-friendliness was tentative and virtually impossible, through the 90s when we launched our first organic collection, to today when green choices are obvious.

In the forest of eco-labelling systems, we felt that having our own label would make it easier for our customers to find their way around our collections. So, in 2008 we introduced our own eco-labelling system, which we called our Leaves label, and in 2017 we will be updating our labelling system and Gudrun’s Good Guide. 

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Soho, this trendy New York neighbourhood, is always bustling and busy. Traces of the textile industry that flourished here in the 1800s are still visible in many of the older buildings. Our elaborately-worked designs, block-printed by skilful Indian artisans, were inspired by Soho and its past. This handicraft and fabulous organic cotton together produce beautiful, unique creations that are perfect on special occasions and for casual wear.