Let the embroidery speak
View “Soho” dress »

1 blouse – 3 colours – 3 patterns
To the beautifully crafted “Soho” blouse »

Bold and wavy
“Quiz” dress at an earlybird price*
Shop direct »

*The earlybird price ends on 20 May.

Celebrate someone special
Spend £50 or more. You can buy Gudrun’s summer scent for just £17. The perfume is an ideal gift for the mum in your life. 

More about the perfume »

*Offer ends on 13 May and while stocks last.


Gudrun Sjödén’s Home - a colourful magical world

Gudrun Sjödén embodies Swedish design with a green soul – discover our stunningly creative range of fashions and homeware items in beautiful natural materials. Gudrun Sjödén’s clothes are famed and distinctive for their stripes and pattern mixes in gorgeous colours. Besides their unique design, they are also functional, often organic and made for women of all ages. With Gudrun Sjödén’s interior design range of patterned and brightly coloured textiles, you can create your personal, colourful dream home.