Gudrun’s history

Gudrun Sjödén’s colorful stripes and bold pattern combinations have captivated the world since 1974. She creates unique, functional and timeless designs for all ages. 50 years of creativity – 50 years of history. Throughout our anniversary celebration, we will be releasing the story of Gudrun’s exciting artistic journey, decade by decade – from the initial step into the business world to the global distribution of Gudrun Sjödén’s unique designs.