Japan – a travelogue, November 2017

Swedish Saffron Biscotti

Vesterålen, Northern Norway


Gudrun Sjödén receives the award!

Ida's travel journal

Norway and Berlin



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GET CRAFTING Gudrun-style

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Tag along on our tour of the stores!

Gudrun's travel tips

History is ever-present in Lisbon.

Keep your eyes peeled for inspiring events in our unique Gudrun stores!

Not only do they have the latest colourful collections, they also host fun social events for you and your friends and all kinds of surprise specials.
Look here or drop by your nearest store on a regular basis for upcoming events!

See opening hours for stores here »

Kul i butik

Warming Christmas Premiere

Take your pick of folkloric designs, cosy wool and blossoming natural materials. This year’s warming Christmas collection was shot in the snowy mountains of Arctic Norway – magical! Look no further for party wear, dressing gowns for leisure wear, stocking fillers and Christmassy home accessories. 


Kul i butik

LUCIA celebration in our London store

Don't miss our Lucia performance by the London Nordic Choir at 6.30pm! Come to our colourful store for a cheerful afternoon of glögg, scrumptious Scandi winter treats and special offers (only in store).

WHEN: Monday 11 December from 3pm.

WHERE: Gudrun Sjoden 65-67 Monmouth Street, London WC2H 9DG

Kul i butik

CRAFTY afternoon in store 16/12

Come in and create some handmade sustainable Christmas gifts with us. Bring a friend and join our drop in work shop where you’ll learn how to create beautiful fabric earrings. We serve mulled wine and winter snacks.

WHEN: Saturday 16 December, noon – 5pm

WHERE: Gudrun Sjödén 65 -67 Monmouth Street, London WC2H 9DG

Kul i butik

BOTANICAL DYE work shop!

Design festive Eco cards using the colours of nature! Learn how to create gorgeous paper cards using plant extracts together with artist Zoe Burt. We serve up mulled drinks and wintry bites.

WHEN: Saturday 2 December 2pm-4pm

WHERE: Gudrun Sjödén 65 -67 Monmouth Street, London WC2H 9DG

Kul i butik


Traveling to NYC and in need of a cozy new winter wardrobe addition? Give warmth to the needy AND get 20% OFF a new Gudrun coat when you donate any gently-worn coat at our New York SoHo store. From now until the end of the year, bring your gently-used women's, men's or children's warm winter coats from any maker and contribute to Gudrun's Annual Coat Drive. You'll receive a charity receipt for tax purposes, all while giving warmth to someone in need via New York Cares. Let your spare coats warm a heart, body and soul this winter.



Kul i butik


How about making a date with your friends for a colourful party at a Gudrun store? We’ll have some nice treats ready and will be on hand to help you and your friends find your favourite wardrobe. Contact your nearest store for times and details.



Gudrun's good deeds

Since 2006 we have been working on a project we call Gudrun’s Good Deeds. The initiative is based on ... >>

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