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A wonderful SPRING DAY has to be in blue hues. Blue – a favourite colour for so many women. Why? It’s flattering and ever-so wearable. Find inspiration in all our picks from this spring’s ranges in blue hues. From laid-back flax blue to every shade of indigo, cobalt and violet under the sun. As ever, all in nature’s own materials – in many spring-fresh styles and every size. At home, we’re also going for new BLUE décor. SIMPLY PICK AND CHOOSE!



Be the first to shop for blue beauties from the
SUMMER COLLECTION starting from today.

The whole of the summer collection will be out on the webshop and in the stores from 28 March.

summer förhandsshoppa.jpg

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buy 3, get 1 free

*Offer applies on Gudrun’s Lucky Day, 19 March only, and to all accessories except shoes.


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20 € OFF all spring-season shoes

*Offer ends 27 March


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Today’s SURPRISE SPECIAL is blue

‘Golden oldies’ at nice prices – FIRST-COME, FIRST-SERVED!

*Applies on Gudrun’s Lucky Day, 19 March. Offer available exclusively on the webshop and while stocks last.


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WIN Gudrun’s original watercolour:

Shop on the webshop and write a winning entry on a beautiful blue. Briefly describe your favourite shade of blue in the comments box in the online checkout process for a chance to win the original Gudrun watercolour.

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*Competition hosted online on Gudrun’s Lucky Day, 19 March.



Colourful, bubbly, quirky and unique
– view Gudrun’s PINS for a mood boost!

Go see Gudrun’s colourful Pinterest board  »