Gudrun’s Good Guide
Gudrun Sjödén’s own ecolabel
Next to each garment representing an eco-friendly choice, you’ll now be seeing the following symbols, in a system we call Gudrun’s Good Guide:
Gudrun’s Good Fibres
These items are made entirely or partly from a material grown and produced with sustainability in mind. The fibres we categorise as a good environmental option are organically grown, recycled, naturally retted flax, Tencel® lyocell, Lenzing Modal®, silk, alpaca, vegetable tanned
and dyed leather along with wood and rubber. We impose requirements for transparency and we audit manufacturer certification.
Gudrun’s Good Manufacturing
These products are manufactured entirely or largely at audited factories geared to the best possible production processes for the external environment and human health. We make strict requirements for all the influential processes in the manufacturing to be certified, in some cases all the way to the stitching factory. We recognise the GOTS, Fairtrade and STeP by OEKO-TEX standards.
Gudrun’s Good Deed
These items are sold in aid of various charitable causes.
A whole collection to take pride in
We aim to have as many of our products as possible produced in an environmentally-friendly way, not just a limited and exclusive line. Over the decades, environmental awareness has evolved and gone in and out of fashion. From the 80s when eco-friendliness was tentative and virtually impossible, through the 90s when we launched our first organic collection, to today when green choices are obvious.
In the forest of eco-labelling systems, we felt that having our own label would make it easier for our customers to find their way around our collections. So, in 2008 we introduced our own eco-labelling system, which we called our Leaves label, and in 2017 we will be updating our labelling system and Gudrun’s Good Guide.
Of our Essentials range in the 2017 Spring Collection 93% is classed as Gudrun’s Good Fibres 44% is classed as Gudrun’s Good manufacturing