A colourful journey in the world of fashion

Gudrun Sjödén's journey in the world of fashion began back in the 1970s. It has been a riot of colour and patterns, filled with Swedish folklore and cultures from distant countries. The results was display at Kulturen Museum in Lund 2014.

Gudrun Sjödén celebrates 40 years of colour & design, 2016

Video - 35th anniversary fashion show

Press images

Press releases

Press information

Press information

Here you can read our latest press releases. If you want more information, images or borrow samples - don’t hesitate to contact us.

Press office & showroom UK
VARG LTD/Joanna Kelly
2nd Floor, 57 Farringdon Road
London EC1M 3JB
Phone: +44 0207 242 0042

Gudrun Sjödén Design AB

Director of Communications, Brand & PR
Monica Ekervik Hedman + 46 (8) 50 52 80 64

Press queries Sweden, Norway, Denmark, Finland
Anna Bergstrand +46 (8) 505 28 073

Press queries France, UK, USA
Ida Kurvinen + 46 (0) 76 505 80 88

Gudrun interviewed by Live Week at Shanghai Fashion Week