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Naturally, a truly lovely SPRING DAY comes in shades of blue. Blue: the favorite color of many women, so flattering and easy to wear. Be inspired by everything we’ve selected today from spring’s collections in the blue color scheme. From a rather easy-going flax blue to every possible shade of indigo, cobalt and violet. All in natural materials, as always – in tons of spring-ready garments and every imaginable size. And of course, we’re also embellishing the home with something new in BLUE. THE CHOICE IS YOURS!



Shop in advance for blue delights from
the SUMMER COLLECTION already today.

You will find the entire summer collection online and in stores on March 28.

summer förhandsshoppa.jpg

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buy 3, pay for 2

*Valid during Gudrun’s Lucky Day on March 19 and for all accessories except shoes.


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$20 OFF all spring shoes

*Valid through March 27


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Oldies but goodies at a fabulous price – FIRST COME, FIRST SERVED!

*Valid during Gudrun’s Lucky Day on March 19. The offer is only valid in the webshop and while supplies last.


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WIN Gudrun’s original watercolor:

Shop in the webshop and enter to win by naming the loveliest shade of blue. Briefly write about your shade of blue in the message field at check-out and you could win an original watercolor from Gudrun.

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*Contest runs online during Gudrun’s Lucky Day on March 19.



Colorful, lively, mischievous and unique
– Gudrun’s PINTEREST will make you happy!

Join us on Gudrun’s colorful Pinterest board »