Gudrun’s Good Guide
Gudrun Sjödén’s own ecolabel
Each garment for which we made an extra environmental choice is marked with the following symbols – we call it Gudrun’s Good Guide:
Gudrun’s Good Fiber
The product is made of material that is completely or partly grown and developed from a sustainable perspective. The fibers and materials we classify as a good environmental choice are organically grown, recycled, naturally retted flax, lyocell Tencel®, Lenzing Modal®, silk, alpaca, vegetable-tanned leather, as well as wood and rubber. We set requirements for transparency and check certificates.
Gudrun’s Good Production
The product has been produced completely or largely in controlled factories that use the best possible processes for health and the environment. We set high standards to ensure that all leading processes in production are certified, in some cases all the way to the sewing factory. We accept GOTS, Fairtrade and SteP by OEKO-TEX.
Gudrun’s Good Deed
The product is sold to benefit charity.
An entire collection to be proud of
Our goal is to have as many products as possible produced to meet environmentally friendly standards, not just a small exclusive portion. Environmental awareness has evolved over the decades, wandering in and out of fashion. From the first tentative, almost unfeasible efforts of the 1980s, through our first eco-collection in the 1990s to today, when green is taken for granted.
In the maze of environmental labels, we felt that having an ecolabel of our own could be a simple way for you as a customer to navigate among our collections. In 2008 we developed our Leaf-based system and in 2017 we are updating this system and adding Gudrun’s Good Guide.
Of the essentials line of products in the 2017 Spring collection 93% is classified as Gudrun’s Good Fiber 44% is classified as Gudrun’s Good Production