Two women posing against a yellow brick wall, wearing colourful clothes from Gudrun Sjödén.
A pair of boots with pink silk ribbons from Gudrun Sjödén.

Stand out
with shoes for happy feet.  
View all shoes »

 

 

A gif of knee-highs in different colours from Gudrun Sjödén.

Choose your favourite
Browse rainbow colours.  
More new arrivals »

 

 

A paintbrush resting on a palette in the shape of a flower from Gudrun Sjödén.

Artistic feel
Invite joyful creativity into your home.  
Shop homeware »

 

 

Store opening

Celebrate the opening of our Paris store with us!  
Find out more »

 

 

A woman wearing a yellow polo-neck top from Gudrun Sjödén.

Too good to miss
Why not buy two? 
All take-2-prices »

 

 

Two bodies each wearing a pair of trousers from Gudrun Sjödén.

Trousers for everyone
Take your pick of style and fabric.  
Browse our trousers »

 

 

A woman wearing a knitted beanie and a knitted scarf in turquoise and blue from Gudrun Sjödén.

Feel-good knitwear
in colours that brighten dark winter days.  
View more »

 

 

Team with essentials

 

  • “Olivia” woven organic cotton dress - ink blue/patterned

    Olivia dress

    • Price HK$ 795
  • “Tove” organic/recycled cotton favourite sweater - physalis

    Tove favourite sweater

    • Price HK$ 795
  • Organic/recycled cotton knit skirt - dark indigo/dark petrol blue

    Cotton skirt

    • Price HK$ 895
  • Striped essential top in organic cotton - cerise/red cabbage

    Striped essential top

    • Price HK$ 595
  • Woven organic cotton underskirt - mustard

    Petticoat

    • Price HK$ 745
  • “Kelly” organic cotton scarf - parrot redKelly scarf

    Kelly scarf

    • Take-2-Price HK$ 225 each
    • Price HK$ 275
  • “Olivia” woven organic cotton dress - cerise/patterned

    Olivia dress

    • Price HK$ 795

More styles »

 

 

Explore the full collection:

 

 

Swedish design with a colourful soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.