Postcards on the move 

Before likes, stories and social feeds, we had postcards. Brilliant little greetings that travelled the world to bring a bit of joy to people’s letterboxes. Now, we want to give the postcard a new lease of life! Write a few lines and leave your postcard with us in your nearest store. If there isn’t one close by, just pop it in the post to us instead. Once it arrives, we’ll pin it on our magnificent postcard wall – packed with greetings, stories and memories from you. 

Each store will pick their favourite creative and colourful greeting – and the winner will bag a EUR 50 voucher! Remember to write your name, email address and phone number on your postcard to enter

Find a store address »

Competition terms and conditions

The competition is organised by Gudrun Sjödén Design AB and closes at midnight on 26 September 2026. To enter, write a personalised greeting on a postcard, then take it or send it by post to one of our stores. Remember to add your name and contact details. A judging panel from Gudrun Sjödén will select a winner from each store, based on the creativity and originality of the greeting. The panel’s decision cannot be contested. Each winner will be contacted directly and receives a EUR 50 Gudrun Sjödén gift voucher. The winner is responsible for paying any tax due on the prize. Employees of Gudrun Sjödén are not eligible to enter the competition. Personal data collected for this competition will only be used for administration and winner notification purposes.