Our competitions​


Here’s all the info you need about our colourful prize draw competitions. Keen to enter our competitions? Read on for the terms & condition and eligibility rules, or get inspiration from the lucky winners of previous competitions. 


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Be our next #gudrunista 


Inspire others by sharing your Gudrun outfit on Instagram! Hashtag the picture #gudrunista to automatically enter the contest for the chance to win a gift card worth 100 € for use online or in the store. Good luck!


How to enter:
1. Follow gudrunsjoden on Instagram.
2. Post a picture of your new Gudrun outfit on Instagram, mention us with @gudrunsjoden, and use the hashtag #gudrunista.

Tip! Think about lighting, background and camera positioning when you take the picture.



Contest terms and conditions
In order to enter, you must have a public Instagram account and be over 18. The competition is open until 31 December 2024 with one winner chosen each month between now and then. Winners are chosen by a jury appointed by Gudrun Sjödén. By including @gudrunsjoden and the hashtag #gudrunista, you consent to entering the contest and agree to these contest terms and conditions, and to Instagram’s terms of use. You also certify that you are the creator of the picture. You may enter multiple times. Contest entries may be published on  www.gudrunsjoden.com  and in our other digital channels. The gift card is valid for three years. The prize may not be exchanged for cash. 


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Our colourful winners!

Did you enter our latest gudrunista competition? We were inundated with creative entries and the lucky winners are:

Michaela Grimm-Birnberger,
@madame_kolibri, Germany


Congratulations and a huge Thank You to everyone who entered – together, we’re making the world a more colourful place!