Gudrun's good deeds
Gudrun’s Good Deed has been an intrinsic part of our culture since 2006. By donating some of the proceeds from the sale of selected products, we support projects and organisations that we feel strongly about. In this way, colour, creativity and design get to make a genuine difference. This year, it feels especially meaningful to donate £10 from the sale of each Luna sweater to BirdLife International – a global environmental organisation dedicated to protecting birds, their habitats and biodiversity in general. The fundraising period is 18 November to 18 December 2025.
Christmas 2025
This year, it feels especially meaningful to donate £10 from the sale of each Luna sweater to BirdLife International – a global environmental organisation dedicated to protecting birds, their habitats and biodiversity in general. The fundraising period is 18 November to 18 December 2025.
Christmas 2025
This year, it feels especially meaningful to donate £10 from the sale of each Luna sweater to BirdLife International – a global environmental organisation dedicated to protecting birds, their habitats and biodiversity in general. The fundraising period is 18 November to 18 December 2025.
Christmas 2024
Gudrun’s Good Deed is a project that we have been running since 2006. The project involves donating part of the proceeds of sales of selected items to organisations or projects close to our hearts. This year, 5 € from the proceeds of each Wanja tunic will be donated to Handarbetets vänner. A society and centre founded in 1874 to promote textile arts and crafts.
Christmas 2024
Gudrun’s Good Deed is a project that we have been running since 2006. The project involves donating part of the proceeds of sales of selected items to organisations or projects close to our hearts. This year, 5 € from the proceeds of each Wanja tunic will be donated to Handarbetets vänner. A society and centre founded in 1874 to promote textile arts and crafts.
Christmas 2023 – beret in multiple colours
This year, together with you, we are donating £2 from the sale of each knitted beret to a charity project in Nepal. We want to support the establishment of a spinning mill that is being built there. The reason is that there are no mills for spinning wool in Nepal today. All the wool is shipped to China for spinning. Hopefully our donation will help create more opportunities to earn a living and thus improve the lives of the people of Nepal.