Our popular sample garments week starts on Tuesday 12 August at our outlet store. Please come along and discover unique pieces. Stocks are limited so get in quick. It’s first come, first served.

For the Autumn extra collection, our design team drew inspiration from South America’s multiple species of plants and wildlife. With its colourful patterns, soft knitwear and beautiful home accessories, it pays homage to nature’s artistry. Step inside your nearest Gudrun store and find new favourites!

Come visit our booth at the Gothenburg Book Fair! Explore our unique collections where colour, design and narratives converge. Welcome to booth E02:14. Make it a date!

We’re celebrating our new, colourful Autumn collection with Indian delicacies, refreshing hibiscus drinks and a small gift to every customer who makes a purchase.* 
Come and celebrate with us!

*While stocks last.

Join us at our London store for a creative and flower-filled event with @mariazvaricillustration! Maria will show us step by step how to create beautiful frames of pressed dried flowers. We’ll be providing light refreshments and small surprises throughout the day to celebrate the launch of our Autumn collection with its rich mix of patterns. 

Places are limited – first come, first served! Make it a date!

On Saturday 2 August, we’re celebrating the launch of our Autumn collection in our stores – we’ll be serving refreshments and giving all shoppers a fabric tote bag. Explore our new collection in the season’s rich colour palette with patterns inspired by festival parades, nature’s artistry and the changing hues of sunset.

Pop in on Sunday! We will be open between 1 pm and 6 pm and you’ll get 10% off your entire purchase.*

*Only valid at the Hamburg concept store on 6 July 2025 and cannot be combined with other discounts.

Visit your Gudrun store to browse our colourful autumn collection – beautiful designs, soft knitwear and timeless essentials. 

We’re hosting a party vibe both inside and outside our Gothenborg store with lovely refreshments and thrilling surprises. And be sure not to miss a spot of bargain-hunting in our delightful summer sale. Come celebrate with us!

You’re warmly invited to join us for a creative workshop led by Zoë Burt, @zoeburtuk. Let your ideas flow and your hands bring them to life. We’ll be using naturally dyed and re-used fabric scraps to craft textile collages, and you get to take your unique work of art home.

Light refreshments will be provided and each participant will receive a small gift too. Come along and get creative with us!

Hunt for bargains with up to 30% off some of our colourful clothing, unique accessories and home furnishings. While stocks last!

Our Swedish-style Midsummer celebration promises to be a creative and flower-filled event. We’ll be joined by our ambassador Alison Aune who will show us how to bind and shape our own classic Midsummer poles. Light refreshments will be available.

Register now »

Pop in on Sunday! We will be open between 1 pm and 6 pm and you’ll get 10% off your entire purchase.*

*This offer is only valid at the Leipzig concept store on 1 June 2025 and cannot be combined with other discounts.

Visit your Gudrun store and browse beautiful dresses, breezy trousers and soft jersey items in our new High Summer collection. Inspired by nature’s beauty and crafted from organic cotton. Perfect for summer parties or lazing in the shade.

Floral garlands, refreshing drinks and happy vibes. Join us in celebrating beautiful Midsummer – Swedish style!