A collage of women wearing clothing from Gudrun Sjödén’s 2025 winter collection.
Two women wearing layers of clothing and accessories in shades of violet blue from Gudrun Sjödén.

Our designer Pia conjures up a wintery scene with red rowan berries, a small fox and dancing snowflakes. Her design is a nod to turn-of-the-century aesthetics and weaves in her own family history – about her grandmother’s uncle Nisse and his wife Alma, who left Kiruna in northern Sweden for a new life in Canada. Like the stories of many settlers, theirs is a tale of courage, hope and finding their place in a new world, where nature is the link to their homeland and the people they left behind.

 

Clothes in beautiful forest shades

 

A woman wearing a patterned blue dress from Gudrun Sjödén.
A woman wearing a knit blue dress from Gudrun Sjödén.
A woman wearing a knit headband and patterned mittens from Gudrun Sjödén.
A woman wearing a green knit dress from Gudrun Sjödén.
A woman wearing layers of knit clothing from Gudrun Sjödén.

Timeless patterns with Nordic nature in every stitch
Kiruna scarf »  /  Canada long cardigan »  /  Alma knitted dress »

 

 

A woman wearing an embroidered blouse from Gudrun Sjödén.

Filled with memories, tradition and love

 

 

A woman wearing a patterned knit cardigan from Gudrun Sjödén.
A woman wearing a red dress, shawl and beret from Gudrun Sjödén.
A woman wearing a patterned jersey top from Gudrun Sjödén.
A woman wearing a black tunic and knit dress from Gudrun Sjödén.

Winter magic and romance
Kiruna tunic »  /  Alma knitted dress »  /  Rönnbär dress »

 

 

“Canada” long cardigan in an alpaca blend

Turn-of-the-century aesthetics and forest motifs
Canada long cardigan »  /  Rönnbär dress »  /  Canwood mittens »

 

 

A woman wearing a black shawl from Gudrun Sjödén.
A woman wearing a patterned jersey top from Gudrun Sjödén.
A woman wearing patterned leggings and green boots from Gudrun Sjödén.
A woman wearing a patterned knit cardigan and hat from Gudrun Sjödén.

From Kiruna to Canwood
Alma from Sweden was one of many people who emigrated to Canada at the turn of the last century. A new country, but with forests very like those back home and an abundance of rowan berries – said to foretell a hard winter ahead. This collection includes a linen-blend woven fabric, embroideries and knitted jacquard, together with our long cardigan made from a heathered yarn that we have composed ourselves. Combine with soft jersey creations featuring lush berry patterns. 

 


Shop the collection
Looking for your favourite colour? There are more colours than those you see here! Click on the product to view all the colours, learn more about our fabrics, fits, etc. 

 

  • “Rowan” lyocell/elastane top - blackberry

    Rowan top

    • Price 69,00 €
  • “Canwood” organic/recycled cotton cardigan - violet

    Canwood cardigan

    • Price 99,00 €
  • “Rönnbär” organic cotton/modal jersey dress - dark indigo

    Rönnbär dress

    • Price 109,00 €
  • “Alma” knitted organic/recycled cotton dress - violet

    Alma dress

    • Price 109,00 €
  • Alpaca blend headband - blackberry/melangeHeadband

    Headband

    • Take-2-Price 29,00 € each
    • Price 34,00 €
  • “Alma” knitted organic/recycled cotton dress - dark olive

    Alma dress

    • Price 109,00 €
  • “Alma” knitted organic/recycled cotton dress - aubergine

    Alma dress

    • Price 109,00 €
  • “Canwood” organic wool mittens - grape

    Canwood mittens

    • Price 44,00 €
  • “Kiruna” woven wool scarf - burgundy

    Kiruna scarf

    • Price 69,00 €
  • “Kiruna” woven organic cotton/linen tunic - agave

    Kiruna tunic

    • Price 119,00 €
  • “Canwood” organic/recycled cotton cardigan - cranberry

    Canwood cardigan

    • Price 99,00 €
  • “Rowan” lyocell/elastane top - black

    Rowan top

    • Price 69,00 €
  • “Kiruna” woven organic cotton/linen tunic - black

    Kiruna tunic

    • Price 119,00 €
  • “Canada” alpaca blend long cardigan - dark chokolate/melange

    Canada long cardigan

    • Price 169,00 €
  • “Rowan” lyocell/elastane top - agave

    Rowan top

    • Price 69,00 €

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Meet other colourful Gudrunistas here »

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