Clothes in folklore style

Imagine a wardrobe where every item of clothing tells a tale, a colourful journey through cultures and traditions. Folklore clothes are precisely that – a celebration of traditional textile artistry from all corners of the globe. Discover intricate embroidery, unique stitching, decorative needlework and other exquisite detailing. All combining influences from both past and present in lively and vibrant ways.


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  • “Glimra” woven organic cotton dress - svart

    Glimra dress

    • Club price: 119,00 €
    • Price EUR: 139,00 €
  • “Glimra” woven organic cotton dress - aubergine

    Glimra dress

    • Club price: 119,00 €
    • Price EUR: 139,00 €
  • “Glimra” woven organic cotton dress - skogsgrn

    Glimra dress

    • Club price: 119,00 €
    • Price EUR: 139,00 €
  • “Nome” woven organic cotton tunic - bjrklv

    Nome tunic

    • Price EUR: 129,00 €
  • “Nome” woven organic cotton tunic - tomat

    Nome tunic

    • Price EUR: 129,00 €
  • “Nome” woven organic cotton tunic - svart

    Nome tunic

    • Price EUR: 129,00 €
  • “Nome” wool bag - aubergine

    Nome bag

    • Price EUR: 44,00 €
  • “Nome” wool bag - bjrklv

    Nome bag

    • Price EUR: 44,00 €
  • “Kiruna” woven wool scarf - vinrd

    Kiruna scarf

    • Sale: 49,00 €
    • Price EUR: 69,00 €
  • “Kiruna” woven wool scarf - svart

    Kiruna scarf

    • Sale: 49,00 €
    • Price EUR: 69,00 €
  • “Kiruna” woven wool scarf - blck

    Kiruna scarf

    • Sale: 49,00 €
    • Price EUR: 69,00 €
  • “Ketchi” woven wool/cotton dress - granatpple

    Ketchi dress

    • Price EUR: 199,00 €
  • “Ketchi” woven wool/cotton dress - svart

    Ketchi dress

    • Price EUR: 199,00 €
  • “Ketchi” woven wool/cotton dress - ostron

    Ketchi dress

    • Price EUR: 199,00 €
  • “Nome” wool/elastane terry socks - aubergine

    Nome socks

    • Price EUR: 29,00 €
  • “Nome” wool/elastane terry socks - mrk0SP0jaspis

    Nome socks

    • Price EUR: 29,00 €
  • “Forgetmenot” alpaca blend cardigan - aubergine0SL0melange

    Forgetmenot cardigan

    • Price EUR: 119,00 €
  • “Forgetmenot” alpaca blend cardigan - skogsgrn0SL0melange

    Forgetmenot cardigan

    • Price EUR: 119,00 €
  • “Forgetmenot” alpaca blend cardigan - oblekt

    Forgetmenot cardigan

    • Price EUR: 119,00 €
  • “Ketchi” woven wool/cotton sleeveless dress - svart

    Ketchi dress

    • Price EUR: 189,00 €
  • “Ketchi” woven wool/cotton sleeveless dress - ostron

    Ketchi dress

    • Price EUR: 189,00 €
  • “Ketchi” woven wool/cotton sleeveless dress - granatpple

    Ketchi dress

    • Price EUR: 189,00 €
  • “Nootka” organic cotton/recycled polyester velour waistcoat - lingon0SL0mnstrad

    Nootka waistcoat

    • Price EUR: 89,00 €
  • “Nootka” organic cotton/recycled polyester velour waistcoat - svart0SL0

    Nootka waistcoat

    • Price EUR: 89,00 €
  • “Nootka” organic cotton/recycled polyester velour waistcoat - skogsgrn0SL0mnstrad

    Nootka waistcoat

    • Price EUR: 89,00 €
  • “Forgetmenot” alpaca blend sweater - aubergine0SL0melange

    Forgetmenot sweater

    • Price EUR: 109,00 €
  • “Forgetmenot” alpaca blend sweater - oblekt

    Forgetmenot sweater

    • Price EUR: 109,00 €
  • “Forgetmenot” alpaca blend sweater - skogsgrn0SL0melange

    Forgetmenot sweater

    • Price EUR: 109,00 €
  • “Forgetmenot” scarf knitted in an alpaca blend - mrk0SP0jaspis0SL0melange

    Forgetmenot scarf

    • Club price: 79,00 €
    • Price EUR: 89,00 €
  • “Forgetmenot” scarf knitted in an alpaca blend - klementin

    Forgetmenot scarf

    • Club price: 79,00 €
    • Price EUR: 89,00 €
  • “Forgetmenot” scarf knitted in an alpaca blend - kalksten0SL0melange

    Forgetmenot scarf

    • Club price: 79,00 €
    • Price EUR: 89,00 €
  • “Forgetmenot” scarf knitted in an alpaca blend - papegojrd0SL0melange

    Forgetmenot scarf

    • Club price: 79,00 €
    • Price EUR: 89,00 €
  • “Forgetmenot” skirt knitted in an alpaca blend - oblekt

    Forgetmenot knitted skirt

    • Price EUR: 129,00 €
  • “Forgetmenot” skirt knitted in an alpaca blend - aubergine0SL0melange

    Forgetmenot knitted skirt

    • Price EUR: 129,00 €
  • “Forgetmenot” skirt knitted in an alpaca blend - skogsgrn0SL0melange

    Forgetmenot knitted skirt

    • Price EUR: 129,00 €
  • “Luna” lambswool blend sweater - midnattsbl

    Luna sweater

    • Price EUR: 109,00 €
  • “Luna” lambswool blend sweater - ljus0SP0sand

    Luna sweater

    • Price EUR: 109,00 €
  • “Luna” lambswool blend sweater - mrk0SP0peony

    Luna sweater

    • Price EUR: 109,00 €
  • “Kiruna” woven organic cotton/linen tunic - mild0SP0indigo

    Kiruna tunic

    • Sale: 84,00 €
    • Price EUR: 119,00 €
  • “Kiruna” woven organic cotton/linen tunic - agave

    Kiruna tunic

    • Sale: 84,00 €
    • Price EUR: 119,00 €
  • “Kiruna” woven organic cotton/linen tunic - svart

    Kiruna tunic

    • Sale: 84,00 €
    • Price EUR: 119,00 €
  • “Canwood” organic/recycled cotton cardigan - viol

    Canwood cardigan

    • Sale: 79,00 €
    • Price EUR: 99,00 €
  • “Canwood” organic/recycled cotton cardigan - svart

    Canwood cardigan

    • Sale: 79,00 €
    • Price EUR: 99,00 €
  • “Canwood” organic wool mittens - vindruva

    Canwood mittens

    • Sale: 30,00 €
    • Price EUR: 44,00 €
  • “Canwood” organic wool mittens - mrk0SP0indigo

    Canwood mittens

    • Sale: 30,00 €
    • Price EUR: 44,00 €
  • “Canwood” organic wool mittens - svart

    Canwood mittens

    • Sale: 30,00 €
    • Price EUR: 44,00 €
  • “Marianne” woven organic cotton/linen dress - koppar

    Marianne dress

    • Sale: 84,00 €
    • Price EUR: 119,00 €
  • “Marianne” woven organic cotton/linen dress - tjrn

    Marianne dress

    • Sale: 84,00 €
    • Price EUR: 119,00 €
  • “Marianne” woven organic cotton/linen dress - mrk0SP0petrol

    Marianne dress

    • Sale: 84,00 €
    • Price EUR: 119,00 €
  • “Louise” wool blend fingerless mittens - aubergine

    Louise fingerless gloves

    • Sale: 35,00 €
    • Price EUR: 49,00 €
  • “Louise” wool blend fingerless mittens - pfgelgrn

    Louise fingerless gloves

    • Sale: 35,00 €
    • Price EUR: 49,00 €
  • “Louise” wool blend fingerless mittens - mrk0SP0choklad

    Louise fingerless gloves

    • Sale: 35,00 €
    • Price EUR: 49,00 €
  • “Gjusta” woven organic cotton dress - henna

    Gjusta dress

    • Sale: 79,00 €
    • Price EUR: 99,00 €
  • “Gjusta” woven organic cotton dress - gammelrosa

    Gjusta dress

    • Sale: 79,00 €
    • Price EUR: 99,00 €
  • “Gjusta” woven organic cotton dress - almgrn

    Gjusta dress

    • Sale: 79,00 €
    • Price EUR: 99,00 €
  • “Hana” embroidered organic cotton bag - papegojrd

    Hana embroidered bag

    • Sale: 30,00 €
    • Price EUR: 44,00 €

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The folklore style is rather like a treasure chest. Lift the lid to reveal beautiful fabrics made using a variety of weaving techniques, embroidered flowers in brilliant colours and stitches that wind across the surface like allegories. Folklore style can have many expressions. Picture a jacquard-knit long cardigan with a thousand flowers in every shade and size, a lavishly decorated dress with beautiful borders, an embroidered yoke and a flowing silhouette, or a block-printed jacket with textile buttons and a richly colourful design on its back. Yet, folklore clothing can also embrace simplicity. Think of a woven kaftan dress with roses in tonal colours, or an embroidered blouse in beautiful, soothing colour combinations. The common characteristic for all folklore clothing is the fusion of culture and craftsmanship. The folk aesthetic is timeless. It never goes out of style, but finds new approaches and expressions.

We take great pride in the fabrics we use in our folklore-inspired pieces. Crafted from soft organic cotton, linen, wool and other comfortable natural fibres, not only are they a delight to wear, they also stand the test of time. Your Gudrun clothes will be your trusted companions for years to come. Simply mix them in various ways and match with accessories to create a look with a folklore vibe that expresses your personal style.

And of course, don’t forget to embrace layers. The folk aesthetic is made for layering. Imagine a knitted waistcoat over a dress embroidered with roses and a patterned shawl draped over your shoulders. Perhaps add a pair of striped leggings for extra flair and embroidered fingerless gloves to combat the chill. Once you start experimenting with colours and patterns, you’ll find it hard to stop. There are endless combinations and each one is unique. So jump right in and start mixing colours, patterns and fabrics in unexpected and exciting ways. Cocoon yourself in an embroidered shawl, twizzle across the floor in a striped skirt and share your story with the world – in true, folklore-inspired style.