The arrival of the Handicraft Collection on our webshop and in our stores is delayed due to the heavy rainfall in India. But you can still pre-order your favourites now.

Club price
Revive your wardrobe with wearable art Neela.
View all the club price deals »

Gudrun’s story
Join our trip down memory lane!
A retrospective »

A colourful down coat
ablaze with the colours of the sun and sky.
Down coat Bhumika »

Team with essentials:

Meet our creative ambassadors
Together, we make the world more colourful.
See the portraits »

Swedish design with a green soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.

Are you a #gudrunista?

Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels!

Looking for inspiration?
Meet other colourful Gudrunistas here »

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