All About Stripes!Don’t miss out – right now, enjoy 20% off* our classic striped top in organic cotton.
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*Valid online and in stores 8–10 September and cannot be combined with other offers. Discount applied at checkout.
We hope you didn’t miss The Traveller – a colourful collection for all destinations.
Explore The Traveller » / View all the designs »
Plush velourVelour with its lovely lustre and plush feel – explore this season’s styles.
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Our cherished classicsFill your wardrobe with popular styles that never go out of fashion.
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It pays to be a memberExplore selected gems at an extra nice price – for you as an existing or new member of the Gudrun Sjödén Club.
To the club prices »
The finishing touchLet the accessories speak for themselves – perfect your style with unique pieces.
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Swedish design with a colourful soul
Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.
Are you a #gudrunista?
Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels!
Looking for inspiration?
Meet other colourful Gudrunistas here »
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