A collage of women wearing colourful organic cotton underwear from Gudrun Sjödén. The Rosamunda logo is visible in the centre with two painted roses.
Two women catching snowflakes, one wearing a light-coloured, finely patterned jersey dress over an underskirt and brown boots, the other wearing a patterned polo-neck top, a ribbed waistcoat and ribbed leggings in ecru cotton from Gudrun Sjödén.

Gudrun’s ecruCotton containing seed husks, wool the colour of fleece, and ribbed layers – winter all in natural fibres.
Explore winter’s ecru pieces »

 

 

A bright loft with a wicker armchair, an oval coffee table and a sofa piled with colourful cushions. The floor is dotted with mats woven with bold florals from Gudrun Sjödén.

Watercolours underfootOur rugs and mats start as watercolour sketches – a striped base is woven first before the design is embroidered onto the surface.
Explore the Home range »

 

 

A woman mid-stride wearing a blue cardigan with a knitted pattern, a striped sweater, a blue pleated skirt and black boots from Gudrun Sjödén. A blue watercolour is visible in the background.

Essentials with characterLet easy-match pieces with unique details fill your wardrobe.
View all essentials »

 

 

A woman wearing a short dress with large orange, red, pink and white patterns over an orange polo-neck top from Gudrun Sjödén.

Enjoy our earlybird offerBuy your “Henrietta” organic cotton dress now for 69 € (usual price 79 €). Offer ends at midnight on 16 November.
View all earlybird prices »

 

 

A woman wearing a brown knit blazer over a blue patterned shirt and blue trousers from Gudrun Sjödén.

An elegant classicWith Gudrun Sjödén Club membership, you can buy our classic Gudrun blazer at the special price of 109 € (usual price 119 €.
View all club prices »

 

 

 

Swedish design with a colourful soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.

 


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Are you a #gudrunista? 

Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels! 

Looking for inspiration?
Meet other colourful Gudrunistas here »

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