A collage of women wearing blue-purple clothes from Gudrun Sjödén’s 2025 Christmas collection.
A close-up of textile details in midnight blue with floral patterns from Gudrun Sjödén’s Alaska Home collection.

Midnight blue winter dream
Motifs inspired by Alaska’s wild winters.  
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A woman lying on the snow laughing, wearing Luna sweater with its owl pattern from Gudrun Sjödén’s Christmas collection. There is also a red, graphic heart in the picture.

Knits for a good cause
We are donating 10 € from the sale of each Luna sweater to BirdLife International.  
More details here »   /   View the sweater »

 

 

Necklace, charms and a silver brooch from Gudrun Sjödén. All hanging in a Christmas tree.

Selected gifts for someone dear.  
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Dresses for every Christmas occasion

 

Find your favourite »

 

 

Explore the full collection:

 

 

Swedish design with a colourful soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.

 


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Are you a #gudrunista? 

Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels! 

Looking for inspiration?
Meet other colourful Gudrunistas here »

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