Swedish folklore – inspired by Mora
My own take on the traditional folk costumes of the historical Swedish province of Dalarna was inspired by the quaint town of Mora. The white sheepskin boa is surely the boldest piece in this range; a range that brings you an abundance of craftwork and colour, and that blends harmoniously patterned knitwear with hand-embroidered roses. The Swedish textile tradition is no stranger to block-printed patterns either. What I want to highlight most of all in my “Mora” collection however is the natural shade of white we used – no dye or bleach required.
Invest in a patterned dress that bears the hallmarks of genuine craftsmanship.
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This embroidered waistcoat was inspired by Swedish folk clothing.
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Wrap yourself in our warm, woolen “Siljan” coat.
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Treat yourself to a piece with beautiful details.
Explore the “Mora” waistcoat »
Like something out of a fairytale
Don a flowery rose-patterned dress in soft modal jersey.
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A timeless favourite
crafted from a soft, lightweight fabric blend.
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A high wraparound collar
in ecru, dark hibiscus or ash grey – the choice is yours!
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for a cardigan or waistcoat.
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Dress in folklore styles
crafted from alpaca and recycled wool.
View the “Mora” cardigan »
on warming accessories with a folkloric vibe.
To the “Mora” shawl » / To the “Mora” gloves »
To the “Mora” legwarmers »
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Are you a #gudrunista?
Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels!
Looking for inspiration?
Meet other colourful Gudrunistas here »