*Only available online and while supplies last.
Discover the new arrivals:
Swinging London
Inspired by the vibrancy of Swinging London, Gudrun has created the “1964” capsule collection – a playful tribute to a time when fashion was breaking new ground, and self-expression was as important as the freedom to be yourself. When patterns, colors and materials were combined in fabulous layers – just like we love to do!
Explore layered looks »
Don’t miss our world of butterflies
Discover stories with wings and richly patterned designs.
Explore here »
Details that make a difference
Brighten your home with colors and patterns.
See the entire collection »
Explore the full collection:
Swedish design with a colorful soul
Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These clothes are sure to bring a smile and ideal for wearing in layers. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colorful interior decor that makes it a breeze to style your own, unique dream home.
Are you a #gudrunista?
Post a picture, hashtag it #gudrunista and follow @gudrunsjoden on Instagram. Maybe we’ll feature your picture on our website or social media! Need inspiration? Find more colorful gudrunistas here »
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