Welcome to a
floral fall!
To all new arrivals »

Autumnal early bird prices
Jump to it before August 10​. 
Shop now »

Club price
The beautiful “Valentina”
with puff sleeves and a gorgeous little collar.
Be inspired here »

Hand-crafted
Decorate with majestic roses.  
Explore them here »

Layers
of sumptuous natural materials. 
Start pairing »

Rosy accessories
Elevate your outfit with unique details. 
Discover the new arrivals »

Beauty  in store
Come and bask in all the colors of fall.
Find your store »

Would you like to receive our catalogue​?
Colorful and inspirational, in an artistic vein.  
Order here »

Walking  wonderful
in our very own Gudrun sneakers.  
Learn more »

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Free home delivery*

Parcels are delivered without any physical contact and are left securely and safely outside your door.

Shop here »

*$9 service fee for orders under $50.

Swedish design with a green soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These clothes are sure to bring a smile and ideal for wearing in layers. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colorful interior decor that makes it a breeze to style your own, unique dream home.

Discover the selection:
Clothes »    Interior decor »    Campaigns »   Shop by style»