New collection!


Winter’s early bird prices
Shop by October 16 to make our fabulous dress yours at an extra nice early bird price.
Take this chance »

Nectar, hibiscus, lava red
Tone on tone or high contrast?
Mix and match »

Spice it up with knitwear
Find your style with our knitted accessories in heart-warming colours.
Start browsing »


Pair with essentials:



Dazzling dots and stunning stripes
The perfect winter style in a classic pattern.
See more here »


Order a catalog
Browse the new arrivals in peace and quiet.
Place your order »


Collection premiere!
Discover the new arrivals in person at the store.
Find your way »


Gudrun’s Good Deed
For every knit beret sold, we’re donating $2.50 to a charity project in Nepal.
To the beret »


More to explore:




Swedish design with a green soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These clothes are sure to bring a smile and ideal for wearing in layers. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colorful interior decor that makes it a breeze to style your own, unique dream home.



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Are you a #gudrunista? 

Post a picture, hashtag it #gudrunista and follow @gudrunsjoden on Instagram. Maybe we’ll feature your picture on our website or social media! 

Need inspiration?
Find more colorful gudrunistas here »