Take this lucky chance
– 20% off one item per customer
Build a personalized wardrobe with pieces that pair with anything and last year after year. Right now, enjoy 20% off any one item*!

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*20% off one item per customer. Discount is taken from the highest priced item through April 22. Discount is applied at checkout. 

The glory of spring is upon us in earnest now – in the northern hemisphere, anyway. What a joy to get to potter in the garden, buy flowers for the balcony or just enjoy the butterflies fluttering around and the birds singing in the bushes. A trip to a tropical greenhouse is another enjoyable experience. 

Warm spring greetings,
Gudrun

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Vote for your favorite butterfly – the winning design will be produced in a limited edition on a unique T-shirt.

VOTE HERE »

Follow along on Gudrun’s visit to the Butterfly House in Stockholm

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“Fioriti” cotton/modal dress

Floral and foliage print with a watercolour feel and rich spectrum of colours.

TAKE ME TO THE DRESS »

Papillon dress
In the loveliest organic cotton jersey. 
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For every PAPILLON dress
we sell between 16 and 22 April, we’ll be donating $3 
to the BUTTERFLY HOUSE in Haga Park, Stockholm.

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For active days in your secret garden.
EXPLORE THE COLLECTION »

New butterfly beauty 
– “Papillon” top

Discover the top »

A floppy hat & checked scarf are always right when it’s time to get out in the sunshine. 

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Gudrun Sjödén’s Home - a colourful magical world

Gudrun Sjödén embodies Swedish design with a green soul – discover our stunningly creative range of fashions and homeware items in beautiful natural materials. Gudrun Sjödén’s clothes are famed and distinctive for their stripes and pattern mixes in gorgeous colours. Besides their unique design, they are also functional, often organic and made for women of all ages. With Gudrun Sjödén’s interior design range of patterned and brightly coloured textiles, you can create your personal, colourful dream home.