HONOR THE EARTH
with sustainable new arrivals

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Restocked!
Beautiful scrap fabrics and previous favorite patterns have been transformed into new styles.

First come, first served »

Explore the collection »

Savor summer in airy blouses
See all blouses »

Ways to style with fresh colors »

Be inspired by colorful clothing, unique homes and beautiful settings
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Back to basics
How to create a colorful essential wardrobe »

A Gudrun shoe is comfy from heel to toe
Buy the shoes »

Don’t miss out
– free umbrella in all stores!
Spend at least $120 in one of our stores and take home a free umbrella.

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Valid in all stores through June 19.

Join us in celebrating Swedish Midsummer!
When: June 21st at 2pm-5pm.

Read more here »

Swedish design with a green soul


Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These clothes are sure to bring a smile and ideal for wearing in layers. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colorful interior decor that makes it a breeze to style your own, unique dream home.

Discover the selection:
Clothes »    Interior decor »    Campaigns »