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along the old railway through northern Sweden.  
See the entire holiday collection »

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It’s a nod to a coffee-and-cake tradition in Norrland – sacred in many ways! 
Explore here »

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– easy to mix and match. 
Ways to style »

This year, we are donating US$ 5 from the sale of each “Kranskulla” cardigan to the Nordic Museum in Stockholm. 
Read more here »  /  To the “Kranskulla” cardigan »

See our holiday new arrivals on the catwalk. 
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Visit the store
See it all, up close and in person.   
Addresses and opening hours »
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Free home delivery*

Parcels are delivered without any physical contact and are left securely and safely outside your door.

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*$9 service fee for orders under $50.

Swedish design with a green soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These clothes are sure to bring a smile and ideal for wearing in layers. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colorful interior decor that makes it a breeze to style your own, unique dream home.

Discover the selection:
Clothes »    Interior decor »    Campaigns »