Explore new arrivals »
Mix & match »

Forest romance
Romantic details and notes of Norrland’s nature. 
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A fabric of memories
Childhood memories and the scent of pine needles became this design, infused with turn-of-the-century romance. 
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Lovely linen cardigan
Simple and well-made, in a classic Gudrun style. 
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Explore the Home range »

Flourishing green spaces
When spring arrives in the Nordic region, we want to fill our outdoor spaces with lush patterns. 
Discover the homeware selection »

Explore the summer collection:


Swedish design with a green soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These clothes are sure to bring a smile and ideal for wearing in layers. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colorful interior decor that makes it a breeze to style your own, unique dream home.



Are you a #gudrunista? 

Post a picture, hashtag it #gudrunista and follow @gudrunsjoden on Instagram. Maybe we’ll feature your picture on our website or social media! 

Need inspiration?
Find more colorful gudrunistas here »

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