Create a versatile wardrobe
Explore the latest new arrivals, infused with impressions from Mexico to the Arctic. 
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Last  chance
Shop at early bird prices before time runs out! 
To the “Freyja” tunic »

Richly embroidered​
with a Nordic feel. 
To the tunic »

Treat yourself to accessories
that warm heart and soul. 
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Endless layers​
of natural garments. 
Ways to combine »

Natural materials
that are breathable and warm.
Explore our wool garments » 

Soft  and cosy
Buy the “Ide” bathrobe to donate $5 to charity.
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Brighten the  room​ 
with rich colors and patterns. 
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Explore your options in stores​!
We’ll help you create your unique style.
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Swedish design with a green soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These clothes are sure to bring a smile and ideal for wearing in layers. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colorful interior decor that makes it a breeze to style your own, unique dream home.

Discover the selection:
Clothes »    Interior decor »    Campaigns »   Shop by style»