Two ways to wear it
A beautiful, reversible coat for any occasion.

To the “Horisont” coat »

Thin layers
of different colors – mix them as you please!

Paint your outfit »

Watercolor patterns
on lyocell jersey from head to toe.

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Focus on essentials
Simple styles, comfy materials and tons of colors.

Discover spring’s essentials »

Precious water
Did you know that digital printing requires minimal water?
The technique also preserves that hand-painted look – we love eco-friendly beauty!

Hand-painted feel
Bask in garments inspired by richly nuanced watercolors.

See more here »

Elegant embroidery
Put on your dancing shoes. 
Pair with shoes »

Rich nuances in stores
Come see all these incredible colors up close.

Find us »

Beautiful wall paintings 
and extravagant woodwork.
Our photo shoot locations »

Swedish design with a green soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These clothes are sure to bring a smile and ideal for wearing in layers. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colorful interior decor that makes it a breeze to style your own, unique dream home.

Discover the selection:
Clothes »    Interior decor »    Campaigns »   Shop by style »