A GLOBAL HOLIDAY SEASON
Unique garments inspired by different colors and continents.
See all new arrivals » 

Snap up
a gorgeous patterned jersey tunic.
To the early bird price »

MIX AND MATCH
styles, materials and patterns.
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Decorate your HOME
with care and tradition.
Find inspiration here » 

GUDRUN'S GOOD DEED
$5 of each “Ide” robe sold will be donated to charity.
Help out here » 

Plan in color
This year’s Gudrun calendar has arrived!
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Unique inspiration
delivered straight to your mailbox.
Order your holiday catalog »  

Colorful designs up close
Explore the new arrivals in stores.
Addresses & opening hours » 

Swedish design with a green soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These clothes are sure to bring a smile and ideal for wearing in layers. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colorful interior decor that makes it a breeze to style your own, unique dream home.

Discover the selection:
Clothes »    Interior decor »    Campaigns »   Shop by style»