With a love of craftsmanship – and care in every thread
Here, you can learn about our textile materials, how to care for them and where they are from. Follow along behind the scenes and see how a garment emerges – from initial sketch to finished favorite in your wardrobe. It’s a journey that takes nearly a year and involves the talented work of at least 250 people.
The designs are based on the same essential ideas as when we created our first collection in the 70s. We choose materials and production methods with incredible care – even when that means the path will be more challenging. For us, the complicated path is often the richer one: it leads to new knowledge, better environmental properties and greater artistic freedom. We know that you, our valued customers, expect this of us.
ManufacturingWe regularly visit and inspect our factories and inspections are also carried out by independent third-party organisations.
Textile materialsNature gives us cotton, flax, wool and silk to spin into threads, and modern technology turns cellulose into viscose, modal and lyocell.
Laundry & careCaring for your clothes will ensure they last longer. The following care tips will help you extend the life of your Gudrun favourites.
Our environmental ethosSustainable design – Gudrun’s guiding principle from the outset.
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Styling tipsOur stylist Martina is bringing out popular Gudrun favorites from the past to combine with essentials, accessories and new styles. This playful mix of yesterday and today will inspire you to find your own favorites to wear over and over again.
Garments that live onPreviously loved Gudrun garments are given new life in our stores – a chance to continue their colorful journey in new wardrobes. You can drop off garments you no longer wear, find pre-loved favorites, and be inspired by timeless treasures.