Our contests


Here’s all the info you need about our colorful prize draw contests. Would you like to enter a contest? Read on for the terms & condition and eligibility rules, or get inspiration from the lucky winners of previous contests.


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Be our next #gudrunista


Inspire others by sharing your Gudrun outfit on Instagram! Hashtag the picture #gudrunista to automatically enter the contest for the chance to win a gift card worth $100 for use online or in the store. Good luck!


How to enter:
1. Follow gudrunsjoden on Instagram.
2. Post a picture of your new Gudrun outfit on Instagram, mention us with @gudrunsjoden, and use the hashtag #gudrunista.

Tip! Think about lighting, background and camera positioning when you take the picture.



Contest terms and conditions
In order to enter, you must have a public Instagram account and be over 18. The contest is underway through December 31, 2024 and a winner will be chosen each month until then. Winners are chosen by a jury appointed by Gudrun Sjödén. By including @gudrunsjoden and the hashtag #gudrunista, you consent to entering the contest and agree to these contest terms and conditions, and to Instagram’s terms of use. You also certify that you are the creator of the picture. You may enter multiple times. Contest entries may be published on www.gudrunsjoden.com and in our other digital channels. The gift card is valid for three years. The prize may not be exchanged for cash. 


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Our colorful winners!

Did you enter our latest gudrunista contest? We received lots of creative entries and the lucky winners are:

@‌gudrunista_daniela, Switzerland

@‌kastaniengeheimnis, Germany

Brigit Suslow,
@‌brigit.suslow, USA

Choquet Françoise,
@‌debden.pub, France

Kim Johnson,
@‌gudrunista_kimpossible, USA

Monika Seiz,
@pinkgarden14, Austria

Takács Edit,
 @_edit.takacs_, Hungary


Marsha Banks,
@‌marsha_in_the_middle, USA

Lise Berrué,
@chyprevert, Germany

Michaela Grimm-Birnberger,
@madame_kolibri, Germany

Konstance Patton,
@konartstudio, USA


Congratulations and a huge Thank You to everyone who entered – together, we’re making the world a more colourful place! 


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Winner of the “Share your city style” contest


Congratulations to Tanja! @astazimmermann, Germany

Thank you to everyone who entered the contest!

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Winner of the “Which character are you” contest


Congratulations to Mari-Liis Olsen!  @mariliisolsen, Norway

Thank you to everyone who entered the contest!