Our contests
Here’s all the info you need about our colorful prize draw contests. Would you like to enter a contest? Read on for the terms & condition and eligibility rules, or get inspiration from the lucky winners of previous contests.
Be a traveler – join Gudrun to Paris and London
This fall, Gudrun is taking a train trip through Europe – and you can come along! Between September 22 and 26, Gudrun is traveling from Stockholm via Hamburg and Paris to London with inspiring store events along the way. Now you have the chance to win a unique trip for two, where you’ll get to join for the final part of the adventure from Paris to London. The trip departs on September 24 – so hurry and enter!
How to enter
1. Put together your unique Traveller outfit! Shop for the garments of your choice from Gudrun Sjödén and save the receipt.
2. Photograph yourself wearing the items, or create a picture with the garments you’ve chosen, for example with product images from our webshop.
3. Share your picture on Instagram and explain why your look is perfect for travel.
4. Include @gudrunsjoden and #thetravellerbygudrun in your post.
5. Cross your fingers! 🍀
Don’t have Instagram? No problem – you can also upload your entry here »
Tip! Give a little extra thought to the background, light and camera angle when you photograph your (hopefully) winning picture!
10 lucky winners will win:
💚 A trip for two
💚 Overnight stay at a hotel in Paris September 24–25
💚 Participation in Gudrun Sjödén’s store event in Paris on September 24
💚 Train trip from Paris to London together with Gudrun Sjödén on September 25
💚 Overnight stay at a hotel in London September 25–26
💚 Participation in Gudrun Sjödén’s store event in London on September 26
💚 Train trip from London back to Paris on September 26
💚 Lots of colorful inspiration and lifelong memories.
The contest runs through September 6, 2026 and the winners will be contacted via Instagram or email on September 7. See our complete contest terms and conditions here.
Postcards from afar
Before likes, stories and feeds, there were postcards – little greetings that traveled across the world to bring joy to mailboxes. We want to revive the postcard! Write a few lines and bring it in to one of our stores. If your nearest store is far away, then of course you can mail it to us. Once it arrives, it will become part of our magnificent postcard wall, filled with greetings, stories and memories from all of you.
Each store will select the most creative and colorful greeting – and the winner will receive a gift card worth $60! Don’t forget to include your name, email address and phone number on the postcard in order to enter the contest.
Find a store address »
Contest terms and conditions
The contest is arranged by Gudrun Sjödén Design AB and runs through September 26, 2026. To participate, drop off or mail a postcard with a personal greeting to one of our stores, and include your name and contact information. A jury from Gudrun Sjödén selects the winner at each store based on the creativity and uniqueness of the greeting. The jury’s decision is final. The winner will be contacted personally and will receive a gift card to Gudrun Sjödén worth $60. Any taxes on prizes are paid by the winner. Employees of Gudrun Sjödén may not participate. Personal data provided in connection with the contest will be used solely to administer the contest and to contact the winner.
Our colorful winners!
Did you enter our latest gudrunista competition? We received scores of creative entries and here is the lucky winner:
April
Heike Baronello, @heike_emma_19, DE
Many congratulations and a heartfelt Thank You to everyone who entered – together, we’re making the world a more colorful place!
Like to browse previous winning entries? You’ll find them here below, ready to give you fresh inspiration!
Our colorful winners!
Did you enter our latest gudrunista competition? We received scores of creative entries and here is the lucky winner:
April
Heike Baronello, @heike_emma_19, DE
Many congratulations and a heartfelt Thank You to everyone who entered – together, we’re making the world a more colorful place!
Like to browse previous winning entries? You’ll find them here below, ready to give you fresh inspiration!
Be our next #gudrunista
Inspire others by sharing your Gudrun outfit on Instagram! Hashtag the picture #gudrunista to automatically enter the contest for the chance to win a gift card worth $100 for use online or in the store. Good luck!
How to enter:
1. Follow gudrunsjoden on Instagram.
2. Post a picture of your new Gudrun outfit on Instagram, mention us with @gudrunsjoden, and use the hashtag #gudrunista.
Tip! Think about lighting, background and camera positioning when you take the picture.
Competition terms and competitions:To enter the contest, you must have a public Instagram account and be at least 18 years of age. The contest lasts through December 31, 2025. The winners will be selected by a jury appointed by Gudrun Sjödén. See our complete contest terms and conditions here.
Be our next #gudrunista
Inspire others by sharing your Gudrun outfit on Instagram! Hashtag the picture #gudrunista to automatically enter the contest for the chance to win a gift card worth $100 for use online or in the store. Good luck!
How to enter:
1. Follow gudrunsjoden on Instagram.
2. Post a picture of your new Gudrun outfit on Instagram, mention us with @gudrunsjoden, and use the hashtag #gudrunista.
Tip! Think about lighting, background and camera positioning when you take the picture.
Competition terms and competitions:To enter the contest, you must have a public Instagram account and be at least 18 years of age. The contest lasts through December 31, 2025. The winners will be selected by a jury appointed by Gudrun Sjödén. See our complete contest terms and conditions here.
February
Willemien van Vliet,
@wilhelminacolours
March
Haymanot Tesfa,
@haymanottesfa
April
Heike Baronello,
@heike_emma_19
May
June
July
August
September
October
November
December
Compeition terms & conditions Traveller
To enter the contest, you must have a public Instagram account, be at least 18 years of age, and have a valid passport. No purchase necessary.
You can also enter by uploading your submission to gudrunsjoden.com. The contest runs through September 6, 2026. The winners will be selected by a jury appointed by Gudrun Sjödén Design AB and contacted by September 7 via Instagram or email.
Winners are responsible for providing us with their information, consisting of name and address. If this information is not provided within 3 business days, the prize will automatically be awarded to another entrant.
By including @gudrunsjoden and #thetravellerbygudrun on your video/picture, you agree to enter the contest, and you agree to these terms and conditions as well as to Instagram’s terms of use. You are also certifying that the video/picture was taken by you personally. This promotion is in no way sponsored, endorsed, administered by, or associated with Instagram.
You are welcome to enter more than once. Contest submissions will be published at gudrunsjoden.com and may be published in our other digital channels. The prize may not be exchanged for cash. The prize is only valid during the period of September 24-26 and may not be rescheduled for other dates. Any extension of the stay must be arranged and paid for by the winner, including travel and hotel bookings.
The prize includes round-trip train travel for two people from Paris to London and hotel accommodations (shared double room) in Paris and London, September 24–26. The winner also gets to take part in events in the stores in Paris and London. Travel to and from Paris is not included in the prize, and the winner is responsible for making their own reservations and covering the costs of travel to and from Paris.
All other fees and expenses in conjunction with the trip (such as food and drinks, pocket money, vaccines) and any taxes on prizes are paid by the winner. The actual value of the prize varies depending on variations in hotel and travel costs (max. value approx. USD 1.300.
If the winner is unable to/does not want to take part in the trip, the winner loses the prize and no cash equivalent will be paid.
Gudrun Sjödén Design AB is not liable to pay compensation for any damage or costs incurred by the participant in conjunction with the trip. The winner is responsible for obtaining all necessary forms of identification and/or travel documents (such as a valid driver’s license, passport etc.) required for the trip. The winner is also responsible for taking out travel insurance (and all other types of insurance) according to their own choice, and hereby confirms that Gudrun Sjödén Design AB has not taken out, and will not take out, travel insurance or any other kind of insurance. Additional details about the trip will be provided to the winner upon being notified of winning.
Terms and conditions and processing of personal data #gudrunista
By tagging your picture with #gudrunista, you consent to participation in the contest and consent to Gudrun Sjödén storing and using your Instagram username, your picture and any caption text. The data is used to administer the contest, including to choose and announce winners and possibly to publish your entry on our website and in social media.
We save this data for up to three years after the contest ends in order to handle any questions or complaints, for example for gift cards with a three-year period of validity. The data is not used for marketing without your explicit consent. Read our complete privacy policy here.