Upcoming events
Gudrun currently has 23 concept stores in 7 countries: Sweden, Germany, Denmark, France, Finland, the UK and the US. Here, you can see all the upcoming events, both online and in our Gudrun stores – a fantastic place where anything can happen! Whether you’re traveling or want to make an ordinary day at home a little brighter, or if you’re participating in our online activities – something fun is always underway. The easiest way to get the latest updates on our upcoming events is to subscribe to our newsletter.
NEW YORK
Make Christmas decorations with us
WHEN: 6 December, 14–18 (EST)
WHERE: 50A Greene Street, New York
Welcome to an afternoon of creative activity, turning recycled materials into Christmas decorations and breathing new life into old Gudrun catalogues! Join us for a fun session of crafting, with Betti Zucker encouraging us to let our imagination flow as we ease into the festive spirit. All materials will be provided and if you make a purchase you’ll leave with a goodie bag.
NEW YORK
Celebrate St. Lucia Day with us
WHEN: December 12th, 12-6pm EST. The choir will perform from 4:30-5pm EST
WHERE: New York, 50A Greene Street
Join us on Friday, December 12th for a cozy afternoon filled with Scandinavian charm! Enjoy festive nibbles and bubbles, and listen as the beautiful voices of the St. Lucia Choir fill the store with light at 4:30 PM EST.
We look forward to seeing you and sharing the joy of St. Lucia Day together!
Past events and live streams
Find all of our previous events and live streams here. Our live streams are all available afterwards.
ZIRNDORF
45% op jacks en jassen
WANNEER: 13-22 november
WAAR: Outlet Zirndorf, Fürther Straße 33/bij Alte Veste
Beautifully colorful bargains – come by and shop unique outerwear in natural materials at 45% off*.
*Valid November 13–22, 2025, and only in the outlet store in Zirndorf. The discount may not be combined with other offers. Cardigans, sample collections, seconds, and current collections are not included in the campaign.
ALL GUDRUN STORES
Celebrate the premiere in stores
WHEN: Saturday, November 22 (all day)
WHERE: All Gudrun stores
On Saturday, November 22, we’re celebrating the collection premiere in stores with refreshments and a tote bag for all shoppers. We hope to see you there!
LONDON
Feestelijke lancering in de winkel
WANNEER: Zaterdag 22 november, de hele dag. De workshop vindt plaats tussen 12.00 en 16.00 uur.
WAAR: 65–67 Monmouth Street, Londen
Zaterdag 22 november vieren we de lancering van onze nieuwe kerstcollectie – en u bent uitgenodigd! Het creatieve team bestaande uit moeder en dochter Jacky en @rosepopay zitten aan de knutseltafel waar u kunt genieten van kerstlekkernijen en uw eigen papieren sterren en engelen kunt maken van Gudruns catalogi – perfect als kerstdecoratie in huis of om uw kerstcadeaus mee te versieren. Ontdek daarnaast de nieuwe kerstcollectie en laat u inspireren door de winterse sfeer van Covent Garden! Kom gezellig langs!
Het aantal plekken aan de knutseltafel is beperkt, dus wees er snel bij. Natuurlijk is iedereen van harte welkom om te genieten van de creatieve sfeer, te kijken en zich te laten inspireren.