We’re throwing a colorful birthday celebration. In addition to our current collections, you’ll find snacks, cake, and tasty cocktails.* There will also be a few wonderful surprises – don’t miss out!

*Valid September 20-21, 2025 at the concept store in Berlin. May not be combined with other offers. Snacks and beverages while supplies last, cocktails served from 1:00 pm – 6:00 pm.

Welcome to the festival! During the event, take 10% off your entire purchase.*
We’ll also be providing tasty snacks, refreshing beverages and great live music.

*Only valid September 26-27, 2025 at the Freiburg concept store. May not be combined with other offers. Snacks and beverages while supplies last. Music: September 26 at 2:00 pm – 6:00 pm, September 27 at 1:00 pm – 5:00 pm.

We’re open an extra day – stop by and take 10% off your new favorites.*

*Only valid September 28, 2025 at the concept stores in Hamburg and Nuremberg. May not be combined with other offers.

Drop by our booth at the Gothenburg Book Fair! Explore our unique collections where color, design and narratives are interwoven. Welcome to booth E02:14. See you there?

Winter is making an entrance with soft knit styles, beautiful organic cotton and sturdy linen. Come on in and be inspired.

Poikkea meille hemmottelemaan itseäsi! Tarjoamme naposteltavaa, virvokkeita ja lahjan kaikille ostoksia tekeville.* Kello 11–15 tarjoamme lisäksi ilmaisen niskahieronnan. 

*Voimassa vain 1.10.2025 Nürnbergin konseptimyymälässä niin kauan kuin tuotteita riittää.

Nürnbergin myymälä täyttää 35 vuotta! Juhlimme sitä värikkäällä vuosijuhlalla myymälässä. Tarjolla on upeita tuotteita* ja muita jännittäviä yllätyksiä. 

*Niin kauan kuin tuotteita riittää

Juhlistamme uutta talvimallistoa herkullisilla naposteltavilla, juomilla ja upeilla yllätyksillä – tervetuloa konseptimyymälöihimme!*

*Niin kauan kuin tuotteita riittää

Warm cardigans await – take this chance to save 30%.*

*Valid from October 6–19, 2025, and only in Outlet Zirndorf. The discount may not be combined with other discount campaigns. Pattern collections, seconds and current collections are excluded from the campaign.

Visit the Zirndorf outlet store on a Sunday! Come by and shop for great outlet store bargains with an extra 10% off.*

*The discount only applies on October 19, 2025, from 1:00 pm to 6:00 pm at Outlet Zirndorf. Does not apply to cardigans, pattern collections, seconds or current collections. May not be combined with other campaigns.

On Saturday, September 13, we’re holding a fabulous vintage party at the outlet store! Bring in pieces you no longer wear and discover great vintage finds. 

Snacks and beverages will be served – see you there!

On Saturday, September 13, the stores on Regeringsgatan, Stora Nygatan and Götgatan in Stockholm are holding colorful vintage events. Drop off garments you no longer wear or discover bargain favorites just waiting for a new home. All shoppers will receive a bag of classic Saturday sweets. 

At the store on Regeringsgatan, you can also find help to repair garments in need of a little love. Snacks and beverages will be served – see you there!

On Saturday, September 13, the Malmö store will be filled with vintage favorites – bring in pieces you don’t wear, or find styles just waiting for a new home. Get tips and inspiration to give your clothes new life.  

We’ll be serving coffee – see you there!

On Saturday, September 13, the Helsinki store is holding a vintage event. Trade in pieces you no longer wear for new favorites. 

Between September 8-14, 10 club members will get to repair a Gudrun garment that needs a little love.* Plus, everyone who buys a knit wool garment will receive a wool comb to take care of their purchase.**

Become a member »

See you there!

*Only applies to customers who are members of the Gudrun Sjödén Club. First come, first served. 
**Valid while supplies last. 
 

On Friday, September 12, the Copenhagen store is holding an event to get creative together and give clothes new life. 

We’ll also be bringing out our vintage favorites – maybe a new gem is waiting for you. 

We’ll be serving coffee, tea, and homemade treats – see you there!

On Thursday, September 11, Zoë Burt is visiting the London store to show us how to give clothes new life using natural dyes and creative stitches. 

The workshop runs from 4:00 pm – 6:45 pm, and seats are limited. Inspiration and refreshments will be available all day – see you there!

On Friday, September 12, we’re holding a happy hour in our New York store! At our vintage corner, drop off a Gudrun garment that’s in good shape and receive a coupon to use in the store or online. 

During the evening, you can also take 10% off your entire purchase – see you there!