Upcoming events  

Gudrun currently has 23 concept stores in 7 countries: Sweden, Germany, Denmark, France, Finland, the UK and the US. Here, you can see all the upcoming events, both online and in our Gudrun stores – a fantastic place where anything can happen! Whether you’re traveling or want to make an ordinary day at home a little brighter, or if you’re participating in our online activities – something fun is always underway. The easiest way to get the latest updates on our upcoming events is to subscribe to our newsletter.

 

BERLIN
Open on Sunday

WHEN: Sunday, January 25, 2026 at 1:00 pm – 6:00

WHERE: Berlin concept store, Markgrafenstraße 32 / by Gendarmenmarkt

 

ZIRNDORF
Big winter sale

WHEN: January 12–26

WHERE: Outlet Zirndorf, Fürther Straße 33 / Alte Veste

 

ALL GUDRUN STORES
Spring collection launch

WHEN: Tuesday, January 27

WHERE: All Gudrun stores

 

ALL GUDRUN STORES
Collection premiere – celebrate with us!

WHEN: Saturday, January 31

WHERE: All Gudrun stores

 

 

Past events and live streams   

Find all of our previous events and live streams here. Our live streams are all available afterwards.

 

ZIRNDORF
45% off jackets and coats
45% op jacks en jassen

WANNEER: 13-22 november

WAAR: Outlet Zirndorf, Fürther Straße 33/bij Alte Veste

 

 

ALL GUDRUN STORES
Women wearing clothing from Gudrun Sjödén’s holiday collection.
Celebrate the premiere in stores

WHEN: Saturday, November 22 (all day)

WHERE: All Gudrun stores

 

 

LONDON
A woman sitting on a stone in a snowy landscape wearing layers of clothing from Gudrun Sjödén’s holiday collection 2025.
Feestelijke lancering in de winkel

WANNEER: Zaterdag 22 november, de hele dag. De workshop vindt plaats tussen 12.00 en 16.00 uur.

WAAR: 65–67 Monmouth Street, Londen