Upcoming events
Gudrun currently has 23 concept stores in 7 countries: Sweden, Germany, Denmark, France, Finland, the UK and the US. Here, you can see all the upcoming events, both online and in our Gudrun stores – a fantastic place where anything can happen! Whether you’re traveling or want to make an ordinary day at home a little brighter, or if you’re participating in our online activities – something fun is always underway. The easiest way to get the latest updates on our upcoming events is to subscribe to our newsletter.
STUTTGART
Summer Festival of Cultures
WHEN: July 16–18, 2026, 12:00 pm – 6:00 pm
WHERE: Outside our concept store in Stuttgart, Nadlerstraße 21 / behind Town Hall
Visit our vibrant booth at the Summer Festival of Cultures! You’ll find a delightful atmosphere and lots of nice offers. We look forward to seeing you there!
Past events and live streams
Find all of our previous events and live streams here. Our live streams are all available afterwards.
GERMANY
Celebrate Midsummer with us
WHEN: Saturday, June 20, 10:00 am – 6:00 pm.
WHERE: All concept stores in Germany (including the outlet store in Zirndorf)
Enjoy the wonderful Midsummer vibes and receive a little gift with your purchase*. We’ll be serving snacks and beverages (from 11:00 am) – see you there!
*while supplies last
LONDON
An Afternoon of Midsummer Flavors
WHEN: Saturday, June 20, 2–4 PM
WHERE: Gudrun Sjödén, 65–67 Monmouth Street, London WC2H 9DG
Join us in store for a delightful midsummer celebration as we welcome food writer and seasonal cook Philippa Vine and celebrate the launch of her new cookbook, Summer.
Browse our sunny collections and enjoy samples of Philippa’s seasonal recipes, inspired by the flavors and traditions of Midsummer.
GOTHENBURG
Flourishing inspiration in the store
WHEN: Saturday, May 9. Florist talks are at 12:00 pm and 2:00 pm.
WHERE: Södra Larmgatan 18, Gothenburg
Spring is here, and we’re celebrating with flowers, color and creativity! We’ve invited Lisa, a florist from Blomrum, to share her expertise and passion for flowers.
At both 12:00 pm and 2:00 pm, Lisa will discuss the art of arranging flowers for different occasions. You will hear her thoughts on color, form and feel – and learn the best ways to care for flowers and help them stay beautiful for a long time. And of course, there will also be time to ask questions.
At the same time, we’re celebrating our new butterfly-filled collection with refreshments and a fabric tote bag for everyone who shops. Come on in and enjoy the inspiration!
MALMÖ
Welcome bees & butterflies – inspiration in Malmö
WHEN: Saturday, May 9, 10:00 am - 4:00 pm
WHERE: Skomakaregatan 12, Malmö
Welcome to the Malmö store to enjoy colors, inspiration and care for nature. Our focus is on pollinators – those essential little helpers – and how we can take care of them in our daily lives. How can you make a difference, even in the middle of the city? We’re sharing simple and creative tips for the balcony, window sill or little flower pots. Small actions that invite bees, butterflies and other insects – while simultaneously creating a vibrant and beautiful setting around you. Stop by, get inspired and welcome nature to your home – your way.
HELSINKI
What colors tell your story?
WHEN: Saturday, May 9, 10:00 am - 12:00 pm
WHERE: Skillnadsgatan/Erottajankatu 19, Helsinki
We are delighted to welcome a special guest to our store: color expert Sari Salo (@sarisalofi), who will share her expertise on the magical world of colors. On Saturday, May 9 at 10:00 am – 12:00 pm, you have the opportunity to enjoy a free color analysis and learn your season – the colors that are flattering for you. The perfect inspiration for your summer wardrobe!
Seats are limited – only 8 customers get to schedule a time for a color analysis during the day. We recommend booking in advance in the store, or by calling +358947802338. Please arrive well in advance of your scheduled time.
Discover your colors and create summer’s loveliest looks 💛