Folklore-inspired styles

Just imagine a wardrobe in which every garment tells a story, a colorful journey through cultures and traditions. Folkloric styles are precisely that – a tribute to textile traditions from all around the globe. This is the place to find details like beautiful embroidery, unique knits and decorative stitching. All in wonderful combinations infused with both history and modernity.


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  • “Anila” patterned cardigan in organic cotton - aubergineAnila cardigan

    Anila cardigan

    • Offer: US$ 94.40
    • Price: US$ 118.00
  • “Rose Hip” woven blouse in organic cotton - agate redRose Hip blouse

    Rose Hip blouse

    • Offer: US$ 83.20
    • Price: US$ 104.00
  • “Rose Hip” woven blouse in organic cotton - indigoRose Hip blouse

    Rose Hip blouse

    • Offer: US$ 83.20
    • Price: US$ 104.00
  • “Rose Hip” woven blouse in organic cotton - indigo greenRose Hip blouse

    Rose Hip blouse

    • Offer: US$ 83.20
    • Price: US$ 104.00
  • “Rose Hip” woven blouse in organic cotton - blackRose Hip blouse

    Rose Hip blouse

    • Offer: US$ 83.20
    • Price: US$ 104.00
  • Woven petticoat slip in organic cotton - feather

    Petticoat slip

    • Price: US$ 88.00
  • Woven petticoat slip in organic cotton - amaryllis

    Petticoat slip

    • Price: US$ 88.00
  • Woven petticoat slip in organic cotton - moonlight purple

    Petticoat slip

    • Price: US$ 88.00
  • Woven petticoat slip in organic cotton - indigo green

    Petticoat slip

    • Price: US$ 88.00
  • Hand-knit hat in wool - pumpkin

    Wool hat

    • Price: US$ 65.00
  • Hand-knit hat in wool - undyed

    Wool hat

    • Price: US$ 65.00
  • Ribbed leggings in organic cotton - undyed

    Ribbed leggings

    • Price: US$ 85.00
  • Ribbed tank top in organic cotton - undyed

    Ribbed tank top

    • Price: US$ 69.00
  • “Arktis” hand-knit mittens in wool - pumpkin

    Arktis mittens

    • Price: US$ 78.00
  • “Arktis” hand-knit mittens in wool - undyed

    Arktis mittens

    • Price: US$ 78.00
  • “Arktis” knit socks in wool - pumpkin

    Arktis socks

    • Price: US$ 58.00
  • “Arktis” knit socks in wool - undyed

    Arktis socks

    • Price: US$ 58.00
  • “Arktis” knit sweater in unbleached wool - undyed

    Arktis sweater

    • Club price: US$ 118.00
    • Price: US$ 139.00
  • “Fåle” embroidered dress in organic cotton - black

    Fåle dress

    • Price: US$ 129.00
  • “Fåle” embroidered dress in organic cotton - brilliant blue

    Fåle dress

    • Price: US$ 129.00
  • “Fåle” embroidered dress in organic cotton - spruce

    Fåle dress

    • Price: US$ 129.00
  • “Fåle” knit cardigan in a lambswool blend/organic cotton - aubergine

    Fåle long cardigan

    • Price: US$ 185.00
  • “Fåle” knit cardigan in a lambswool blend/organic cotton - black

    Fåle long cardigan

    • Price: US$ 185.00
  • “Fåle” knit cardigan in a lambswool blend/organic cotton - klein blue

    Fåle long cardigan

    • Price: US$ 185.00
  • “Fåle” patterned dress in modal - black

    Fåle jersey dress

    • Price: US$ 118.00
  • “Fåle” patterned dress in modal - dark amethyst

    Fåle jersey dress

    • Price: US$ 118.00
  • “Fåle” patterned dress in modal - helleborus

    Fåle jersey dress

    • Price: US$ 118.00
  • “Hildur” knit sweater in wool - brass/melange

    “Hildur” sweater

    • Price: US$ 95.00
  • “Hildur” knit sweater in wool - dark ash grey/melange

    “Hildur” sweater

    • Price: US$ 95.00
  • “Hildur” knit sweater in wool - pomegranate/melange

    “Hildur” sweater

    • Price: US$ 95.00
  • “Kivik” knit sweater in wool/organic cotton - ash grey

    Kivik sweater

    • Price: US$ 118.00
  • “Kivik” knit sweater in wool/organic cotton - aubergine

    Kivik sweater

    • Price: US$ 118.00
  • “Kivik” knit sweater in wool/organic cotton - klein blue

    Kivik sweater

    • Price: US$ 118.00
  • “Kivik” patterned shawl in wool - French roast

    Kivik shawl

    • Price: US$ 85.00
  • “Kivik” patterned shawl in wool - grape

    Kivik shawl

    • Price: US$ 85.00
  • “Kivik” patterned shawl in wool - indigofera

    Kivik shawl

    • Price: US$ 85.00
  • “Love” blouse in organic cotton - light indigo

    Love blouse

    • Offer: US$ 94.40
    • Price: US$ 118.00
  • “Love” blouse in organic cotton - terrazzo pink

    Love blouse

    • Offer: US$ 94.40
    • Price: US$ 118.00
  • “Love” blouse in organic cotton - vanilla

    Love blouse

    • Offer: US$ 94.40
    • Price: US$ 118.00
  • “Luleälven” patterned cardigan in lambswool/recycled wool blend - French roastLuleälven long cardigan

    Luleälven long cardigan

    • Offer: US$ 148.00
    • Price: US$ 185.00
  • “Luleälven” patterned cardigan in lambswool/recycled wool blend - green sea glassLuleälven long cardigan

    Luleälven long cardigan

    • Offer: US$ 148.00
    • Price: US$ 185.00
  • “Luleälven” patterned cardigan in lambswool/recycled wool blend - terracottaLuleälven long cardigan

    Luleälven long cardigan

    • Offer: US$ 148.00
    • Price: US$ 185.00
  • “Skåne” embroidered blouse in organic cotton - black

    Skåne blouse

    • Price: US$ 105.00
  • “Skåne” embroidered blouse in organic cotton - brass

    Skåne blouse

    • Price: US$ 105.00
  • “Skåne” embroidered blouse in organic cotton - brilliant blue

    Skåne blouse

    • Price: US$ 105.00
  • “Skåne” knit bag in organic/recycled cotton - black

    Skåne knit bag

    • Price: US$ 58.00
  • “Skåne” knit bag in organic/recycled cotton - cobalt blue

    Skåne knit bag

    • Price: US$ 58.00
  • “Taiga” jersey dress in organic cotton/linen - meadow green

    Taiga dress

    • Price: US$ 155.00
  • “Taiga” jersey dress in organic cotton/linen - mole

    Taiga dress

    • Price: US$ 155.00
  • “Taiga” jersey turtleneck in organic cotton/linen - meadow green

    Taiga jersey turtleneck

    • Price: US$ 95.00
  • “Taiga” jersey turtleneck in organic cotton/linen - mole

    Taiga jersey turtleneck

    • Price: US$ 95.00
  • “Taiga” patterned scarf in organic cotton - dark natural

    Taiga scarf

    • Price: US$ 35.00
  • “Taiga” patterned scarf in organic cotton - pumpkin

    Taiga scarf

    • Price: US$ 35.00
  • “Tulipan” floral cardigan in a lambswool blend/organic cotton - black

    Tulipan cardigan

    • Price: US$ 129.00
  • “Tulipan” floral cardigan in a lambswool blend/organic cotton - henna

    Tulipan cardigan

    • Price: US$ 129.00
  • “Tulipan” floral cardigan in a lambswool blend/organic cotton - petunia

    Tulipan cardigan

    • Price: US$ 129.00
  • “Tulipan” knit balaclava in a lambswool blend/organic cotton - aubergine

    Tulipan balaclava

    • Price: US$ 58.00
  • “Tulipan” knit balaclava in a lambswool blend/organic cotton - black

    Tulipan balaclava

    • Price: US$ 58.00
  • “Tulipan” knit balaclava in a lambswool blend/organic cotton - klein blue

    Tulipan balaclava

    • Price: US$ 58.00
  • “Tundra” solid-colored backpack in organic cotton - undyed

    Tundra backpack

    • Price: US$ 85.00
  • “Tundra” solid-colored pants in organic cotton - undyed

    Tundra pants

    • Price: US$ 118.00

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Folklore-inspired styles are like a little treasure trove. Open the door and you’ll find wonderful fabrics made with various weaving techniques, embroidered flowers in dazzling colors, and stitches meandering this way and that. Folkloric styles could be so much – a jacquard-knit long cardigan with thousands of flowers in different colors and sizes, a richly decorated dress with beautiful borders, an embroidered yoke and wonderful width, or a block-printed jacket with a colorful pattern on the back and textile buttons. But folkloric styles can also be so little – a woven kaftan dress with tone-on-tone roses, or an embroidered blouse with beautiful, soothing color combinations. What all folkloric styles have in common is the combination of culture and craftsmanship. Folklore-inspired fashion is timeless. It never goes out of style; it just finds new paths and forms of expression.

We particularly want to emphasize the materials in our folklore-inspired styles. The clothing is made in materials such as wool, linen and organic cotton, which means they aren’t just comfortable; they’re also durable. A garment from Gudrun will stay with you, year after year. By combining clothes in different ways and using different accessories, it’s easy to find your own lovely folkloric style.

And don’t forget layers. A folklore-inspired look is made for layering. Imagine a dress with embroidered roses, add a knit vest over the dress and then a patterned shawl over your shoulders. Maybe a pair of striped leggings under your dress and embroidered fingerless gloves when it gets cold out. Once you’ve started experimenting with colors and patterns, it can be hard to stop. The options are endless, and every combination is unique. So boldly mix and match colors, patterns and materials in unexpected ways. Wrap up in an embroidered shawl, add a striped skirt and let the world be part of your story – in true folkloric style.