Folklore-inspired styles

Just imagine a wardrobe in which every garment tells a story, a colorful journey through cultures and traditions. Folkloric styles are precisely that – a tribute to textile traditions from all around the globe. This is the place to find details like beautiful embroidery, unique knits and decorative stitching. All in wonderful combinations infused with both history and modernity.


Sort by price:

  • “Glimra” woven dress in organic cotton - black

    Glimra dress

    • Club price: US$ 144.00
    • Price: US$ 168.00
  • “Glimra” woven dress in organic cotton - aubergine

    Glimra dress

    • Club price: US$ 144.00
    • Price: US$ 168.00
  • “Glimra” woven dress in organic cotton - forest green

    Glimra dress

    • Club price: US$ 144.00
    • Price: US$ 168.00
  • “Nome” woven tunic in organic cotton - birchleaf

    Nome tunic

    • Price: US$ 154.00
  • “Nome” woven tunic in organic cotton - tomato

    Nome tunic

    • Price: US$ 154.00
  • “Nome” woven tunic in organic cotton - black

    Nome tunic

    • Price: US$ 154.00
  • ��“Nome” bag in wool - aubergine

    Nome bag

    • Price: US$ 54.00
  • “Nome” bag in wool - birchleaf

    Nome bag

    • Price: US$ 54.00
  • “Nome” bag in wool - black

    Nome bag

    • Price: US$ 54.00
  • “Kiruna” woven scarf in wool - burgundy

    Kiruna shawl

    • Price: US$ 84.00
  • “Kiruna” woven scarf in wool - black

    Kiruna shawl

    • Price: US$ 84.00
  • “Kiruna” woven scarf in wool - ink blue

    Kiruna shawl

    • Price: US$ 84.00
  • “Ketchi” woven dress in wool/cotton - pomegranate

    Ketchi dress

    • Price: US$ 238.00
  • “Ketchi” woven dress in wool/cotton - black

    Ketchi dress

    • Price: US$ 238.00
  • “Ketchi” woven dress in wool/cotton - oyster

    Ketchi dress

    • Price: US$ 238.00
  • “Nome” terry socks in wool/spandex - black

    Nome socks

    • Price: US$ 34.00
  • “Nome” terry socks in wool/spandex - aubergine

    Nome socks

    • Price: US$ 34.00
  • “Nome” terry socks in wool/spandex - dark jade

    Nome socks

    • Price: US$ 34.00
  • “Forget-me-not” cardigan in an alpaca blend - aubergine/melange

    Forget-me-not cardigan

    • Price: US$ 144.00
  • “Forget-me-not” cardigan in an alpaca blend - forest green/melange

    Forget-me-not cardigan

    • Price: US$ 144.00
  • “Forget-me-not” cardigan in an alpaca blend - ecru

    Forget-me-not cardigan

    • Price: US$ 144.00
  • “Ketchi” woven jumper dress in wool/cotton - black

    Ketchi dress

    • Price: US$ 228.00
  • “Ketchi” woven jumper dress in wool/cotton - oyster

    Ketchi dress

    • Price: US$ 228.00
  • “Ketchi” woven jumper dress in wool/cotton - pomegranate

    Ketchi dress

    • Price: US$ 228.00
  • “Nootka” velour vest in organic cotton/recycled polyester - lingonberry/patterned

    Nootka vest

    • Price: US$ 104.00
  • “Nootka” velour vest in organic cotton/recycled polyester - black

    Nootka vest

    • Price: US$ 104.00
  • “Nootka” velour vest in organic cotton/recycled polyester - forest green/patterned

    Nootka vest

    • Price: US$ 104.00
  • “Forget-me-not” sweater in an alpaca blend - aubergine/melange

    Forget-me-not sweater

    • Price: US$ 128.00
  • “Forget-me-not” sweater in an alpaca blend - ecru

    Forget-me-not sweater

    • Price: US$ 128.00
  • “Forget-me-not” sweater in an alpaca blend - forest green/melange

    Forget-me-not sweater

    • Price: US$ 128.00
  • “Forget-me-not” knit shawl in an alpaca blend - dark jade/melange

    Forget-me-not shawl

    • Club price: US$ 94.00
    • Price: US$ 104.00
  • “Forget-me-not” knit shawl in an alpaca blend - clementine

    Forget-me-not shawl

    • Club price: US$ 94.00
    • Price: US$ 104.00
  • “Forget-me-not” knit shawl in an alpaca blend - limestone/melange

    Forget-me-not shawl

    • Club price: US$ 94.00
    • Price: US$ 104.00
  • “Forget-me-not” knit shawl in an alpaca blend - parrot red/melange

    Forget-me-not shawl

    • Club price: US$ 94.00
    • Price: US$ 104.00
  • “Forget-me-not” knit skirt in an alpaca blend - ecru

    Forget-me-not knit skirt

    • Price: US$ 154.00
  • “Forget-me-not” knit skirt in an alpaca blend - aubergine/melange

    Forget-me-not knit skirt

    • Price: US$ 154.00
  • “Forget-me-not” knit skirt in an alpaca blend - forest green/melange

    Forget-me-not knit skirt

    • Price: US$ 154.00
  • “Luna” sweater in a lambswool blend - midnight blue

    Luna sweater

    • Price: US$ 128.00
  • “Luna” sweater in a lambswool blend - light sand

    Luna sweater

    • Price: US$ 128.00
  • “Luna” sweater in a lambswool blend - dark peony

    Luna sweater

    • Price: US$ 128.00
  • “Kiruna” woven tunic in organic cotton/linen - mild indigo

    Kiruna tunic

    • Price: US$ 144.00
  • “Kiruna” woven tunic in organic cotton/linen - agave

    Kiruna tunic

    • Price: US$ 144.00
  • “Kiruna” woven tunic in organic cotton/linen - black

    Kiruna tunic

    • Price: US$ 144.00
  • “Canwood” cardigan in organic/recycled cotton - cranberry

    Canwood cardigan

    • Price: US$ 118.00
  • “Canwood” cardigan in organic/recycled cotton - violet

    Canwood cardigan

    • Price: US$ 118.00
  • “Canwood” cardigan in organic/recycled cotton - black

    Canwood cardigan

    • Price: US$ 118.00
  • “Canwood” mittens in organic wool - grape

    Canwood mittens

    • Price: US$ 54.00
  • “Canwood” mittens in organic wool - dark indigo

    Canwood mittens

    • Price: US$ 54.00
  • “Canwood” mittens in organic wool - black

    Canwood mittens

    • Price: US$ 54.00
  • “Marianne” woven dress in organic cotton/linen - copper

    Marianne dress

    • Price: US$ 144.00
  • “Marianne” woven dress in organic cotton/linen - lake

    Marianne dress

    • Price: US$ 144.00
  • “Marianne” woven dress in organic cotton/linen - dark petrol blue

    Marianne dress

    • Price: US$ 144.00
  • “Louise” fingerless gloves in a wool blend - aubergine

    Louise fingerless gloves

    • Price: US$ 58.00
  • “Louise” fingerless gloves in a wool blend - peacock green

    Louise fingerless gloves

    • Price: US$ 58.00
  • “Louise” fingerless gloves in a wool blend - dark chokolate

    Louise fingerless gloves

    • Price: US$ 58.00
  • Woven “Gjusta” dress in organic cotton - henna

    Gjusta dress

    • Price: US$ 114.00

Folklore-inspired styles are like a little treasure trove. Open the door and you’ll find wonderful fabrics made with various weaving techniques, embroidered flowers in dazzling colors, and stitches meandering this way and that. Folkloric styles could be so much – a jacquard-knit long cardigan with thousands of flowers in different colors and sizes, a richly decorated dress with beautiful borders, an embroidered yoke and wonderful width, or a block-printed jacket with a colorful pattern on the back and textile buttons. But folkloric styles can also be so little – a woven kaftan dress with tone-on-tone roses, or an embroidered blouse with beautiful, soothing color combinations. What all folkloric styles have in common is the combination of culture and craftsmanship. Folklore-inspired fashion is timeless. It never goes out of style; it just finds new paths and forms of expression.

We particularly want to emphasize the materials in our folklore-inspired styles. The clothing is made in materials such as wool, linen and organic cotton, which means they aren’t just comfortable; they’re also durable. A garment from Gudrun will stay with you, year after year. By combining clothes in different ways and using different accessories, it’s easy to find your own lovely folkloric style.

And don’t forget layers. A folklore-inspired look is made for layering. Imagine a dress with embroidered roses, add a knit vest over the dress and then a patterned shawl over your shoulders. Maybe a pair of striped leggings under your dress and embroidered fingerless gloves when it gets cold out. Once you’ve started experimenting with colors and patterns, it can be hard to stop. The options are endless, and every combination is unique. So boldly mix and match colors, patterns and materials in unexpected ways. Wrap up in an embroidered shawl, add a striped skirt and let the world be part of your story – in true folkloric style.