Our video library
Welcome to our video library. You can dive into all of our video clips from yesterday and today here! Explore our video collections, or find inspiration from other colorful videos from Gudrun’s world. And don’t forget to keep your eyes open for new material – we update this page regularly.






Kick off Summer 2023

Kick off Summer 2023

Kick off Summer 2023

Kick off Summer 2023

The flying Lady
Are you familiar with the flying lady? She welcomed visitors to our first website in 1997. Now she’s back and heading out on an exciting journey – take a look!

Anniversary Collection 

Anniversary Collection
See the Anniversary Collection, which was released for the 25-year anniversary of our website.


Discover the “Watercolor” collection from fall 2022.


At home with Anna Kern

“At home with Anna Kern”
– a look back at the 2019 homeware collection.


Strawberry fields

Strawberry Fields
Get to know the 2021 high summer collection, “Strawberry Fields.”


Strawberry fields BTS

Strawberry Fields BTS
Look behind the scenes at the filming of the video for “Strawberry Fields,” our 2021 high summer collection.

2022 Spring Collection

2022 Spring Collection
Take a peek at our 2022 spring collection.

The green thread

The green theme
– a video about our essential striped sweater.

Shanghai fashion week

Join Gudrun
at Shanghai Fashion Week 2011.



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Are you a #gudrunista? 

Post a picture, hashtag it #gudrunista and follow @gudrunsjoden on Instagram. Maybe we’ll feature your picture on our website or social media! 

Need inspiration?
Find more colorful gudrunistas here »