Frequently asked questions
Here you can find commonly asked questions and their answers. If you can't find the answer to your question, don't hesitate to contact our customer service at:
NEW: From 18th December:
Mon-Fri: 9:00 am – 7:00 pm
How do I log in on the website?
To be able to log in on our website you need to have registered an account either in the checkout or on our “create an account” page - found here. When you have created your account, a temporary password will be sent to the email address you registered. Follow the instructions in the email to choose a new password and log in to your new account.
If you already have an account, please log in with your email and chosen password.
If you have forgotten your password, you can reset it here, fill in your email address and we will send you a new temporary password. Use this to log in to your account where you will be asked to choose a new password for future use.
Why can’t I see my order on My pages?
If you have used a discount code or asked our customer service team to adjust your order, it takes a little bit longer to see your order under My pages due to manual handling.
Sizes and fits
What size am I?
If you don’t know what size you are, please have a look at our size guide here.
Gudrun’s thoughts about fits
Since we are mainly an online and catalogue brand, our view on fit, colours and sizes are based on how our customers shop from an image and a text. Therefore, we try to describe all info in our product images and texts that you need to know as a customer.
We make uncomplicated garments that suit all types of women around the globe. But since we are also a Swedish company, we see the importance of the Scandinavian feel in our products. We are a tall nation and therefore make our dresses and skirts cut to a generous length. The garments are generally loose-fitting – which makes shopping easier than if the item is figure hugging.
How does our fit translate?
We have four different types of tailoring.
The garment is close fitting, with a maximum of 6 cm room for movement around the bust and maximum 3 cm around the hips.
The garment has 7-16 cm room for movement around the bust and 4-12 cm around the hips.
A free and easy fit with at least 17 cm room for movement around the bust and 13 cm or more around the hips.
Extra generous fit
Lots of room for movement with 31 cm or more around the bust.
The choice of material also influences the amount of movement allowed by a garment. Knits and jersey-knits have more give in them than woven, less stretchy materials. That's why our weaves are often more generously tailored. For you to be as happy as possible with your purchases, we recommend that you spend a few moments taking your measurements and comparing them with our size chart that can be found here.
What are body measurements and garment measurements?
Body measurements are measurements taken from the body with a measuring tape. We have bust width, waist width, hip width, lengths for legs and arms.
Garment measurements tell you the length and width of the garment. You can find the garment measurements of each item on its product page.
Bonus and gift vouchers
How can I see if I have received a bonus voucher?
Customers who have made purchases during one calendar year totaling a value of US$750 or more will receive a bonus voucher within the first months of the following year. You can see if you have received a bonus voucher when you log in and look under the ‘’My Bonus’’ tab on My pages. The bonus is valid throughout the rest of the year it’s been issued, it can be used both in stores and online.
How do I use my bonus voucher?
When you are logged in on our website you can use your bonus voucher under "Payment options" in the checkout. The voucher is available to use until the end of the year it is issued and can only be used once.
How do I use my gift card?
If you shop online, you can register the gift card at the checkout. Choose payment option ‘’Gift card’’, fill in the ID number on the card or the receipt and click ‘’Redeem gift voucher”. The order will be adjusted according to the amount on the gift card.
If you order your items via email or telephone, please contact our customer service to use your gift card or voucher. You can reach them here.
If the value of the gift card is higher than the order value, the gift card’s value is reduced after the purchase. You can then use the remaining amount on the gift card for another purchase.
Stock and prices
What does the “Take-2-price” mean?
If an item has a take-2-price it means that you can buy the item for a lower rate if you buy two. You don’t need to buy two of the same item, you can combine one with other take-2 items.
Why is one of my items labeled "backordered"?
If one or more of the items in your order is marked as backordered, it means that the item is currently sold out. It is still possible to order a backordered item. If you do, we will send you the item as soon as it comes back in stock. If the item goes out of stock permanently, you will receive a message regarding this and be refunded for the item that could not be delivered.
What is included in your prices?
Prices are shown in US$ and include customs duties. Swedish VAT has been deducted. Local sales tax is applied according to the shipping address and state your order is being delivered to. All online purchases are subject to VAT (Value Added Tax) as required by applicable law. Prices are valid until the next collection comes out. The minimum order value for free delivery is US$50. Any order less than US$50 will entail an additional service fee of US$9. Any special offers are always limited. Unfortunately, we cannot change orders that have been placed before an offer begins. This applies even if your order is delivered during the time an offer is running. Whilst we make every effort to ensure that details are correct, we cannot be held responsible for any pricing or printing errors.
Terms of purchase and payment
What is your return policy?
We accept all exchanges and returns for a full 30 days. You use your right to return by returning the goods, either in store or by parcel. In the case of returns, a deduction may be made depending on the condition of the goods. If you choose to cancel your purchase, you are responsible for the cost of the return freight.
What payment methods can I use?
You can pay by VISA, Mastercard or PayPal. You can also use gift cards and bonus vouchers.
How does payment work for test customers?
A few times a year, selected customers have the opportunity to shop upcoming collections at reduced prices. The items are delivered about 3 months later, in conjunction with the official launch of the collection.
If you pay with a Visa or MasterCard, the sum will be reserved for about 29 days. After that, the reserved sum will be released and the money will be available again, until we ship the order from our warehouse – then the sum will be charged to your card or drawn from your account permanently.
If you pay with PayPal, the money will be withdrawn from your PayPal account immediately.
Can the parcel be sent to a different address?
Yes. To have your parcel sent to a different address than your billing address, tick the checkbox ‘’Yes I would like my order delivered to a different address” and fill in the information.
Can I track my parcel?
To track your delivery, you need the parcel’s ID. You can find this under ’’My purchases” on My pages when you log in to your account and in the order confirmation email sent out to you after the purchase.
You can track your parcel on www.ups.com
How does home delivery work?
If you choose to have your parcel delivered to your home, the parcel is delivered directly to your door. You will receive an e-mail from UPS with your tracking number to allow you to follow the progress of the delivery.
I would like to return one or more items, what do I do?
In your parcel there is a pre-paid return label. To return one or more products you fill in the return label and place it together with the items you would like to return in the parcel. To use prepaid return service via UPS – Attach the return label to your parcel and contact UPS Customer Service at www.ups.com to arrange pickup of your package at an agreed location. At this stage, you do not need to pay anything for your return. A return shipping charge of US$7 will be deducted from your refund. Remember to retain your delivery note where you will find essential information, including your return parcel number.
Non-UPS returns – If you prefer to return your package by other than UPS it is important that you keep your proof of posting and please send your package to the address below:
Gudrun Sjödén store
50A Greene street
New York, NY 10013
NOTE: Packages may not be returned by COD.
What if I have complaints about a products quality?
You have the right to make a complaint about a garment within 3 years, if it concerns a manufacturing error. It is therefore important that you make your complaint within reasonable time. We will refund the cost of return postage in the event of an approved complaint.
What does it cost to return one or more products?
The costs of returning when using the pre-paid return label is US$7. If you are returning items, the cost of return postage will be deducted during the refunding process except in the case of a exchange or complaint.
If you use a different shipping method than the pre-paid label it is up to you to pay the return postage. You cannot return the parcel using cash on delivery.
Can I send products from different orders in the same parcel when returning?
Yes. You can return items from different orders in the same parcel, but please ensure that the correct return labels are included for each item.
How do I know if my return has reached you?
If you have an email registered to your customer number you will receive an email the same day as the return is processed.
If you do not have an email registered you are welcome to contact our customer support here to ensure the return has arrived.