On Saturday, September 13, we’re holding a fabulous vintage party at the outlet store! Bring in pieces you no longer wear and discover great vintage finds. 

Snacks and beverages will be served – see you there!

On Saturday, September 13, the stores on Regeringsgatan, Stora Nygatan and Götgatan in Stockholm are holding colorful vintage events. Drop off garments you no longer wear or discover bargain favorites just waiting for a new home. All shoppers will receive a bag of classic Saturday sweets. 

At the store on Regeringsgatan, you can also find help to repair garments in need of a little love. Snacks and beverages will be served – see you there!

On Saturday, September 13, the Gothenburg store will be filled with vintage favorites just waiting for new homes. 

Snacks and beverages will be served – see you there!

On Saturday, September 13, the Malmö store will be filled with vintage favorites – bring in pieces you don’t wear, or find styles just waiting for a new home. Get tips and inspiration to give your clothes new life.  

We’ll be serving coffee – see you there!

On Saturday, September 13, the Helsinki store is holding a vintage event. Trade in pieces you no longer wear for new favorites. 

Between September 8-14, 10 club members will get to repair a Gudrun garment that needs a little love.* Plus, everyone who buys a knit wool garment will receive a wool comb to take care of their purchase.**

Become a member »

See you there!

*Only applies to customers who are members of the Gudrun Sjödén Club. First come, first served. 
**Valid while supplies last. 
 

On Friday, September 12, the Copenhagen store is holding an event to get creative together and give clothes new life. 

We’ll also be bringing out our vintage favorites – maybe a new gem is waiting for you. 

We’ll be serving coffee, tea, and homemade treats – see you there!

On Thursday, September 11, Zoë Burt is visiting the London store to show us how to give clothes new life using natural dyes and creative stitches. 

The workshop runs from 4:00 pm – 6:45 pm, and seats are limited. Inspiration and refreshments will be available all day – see you there!

On Friday, September 12, we’re holding a happy hour in our New York store! At our vintage corner, drop off a Gudrun garment that’s in good shape and receive a coupon to use in the store or online. 

During the evening, you can also take 10% off your entire purchase – see you there!

Ready, steady go again for Germany’s largest flea market. Visit our colourful market stall stacked with great bargains.

Keen to swap and scoop up new Gudrun favourites? Bring up to five of your own Gudrun pieces to exchange with other fans at this swapmeet. For this event, we’ll be offering snacks and refreshments, and will be on site if you have any questions.*

*Snacks and refreshments while stocks last. During this swapmeet event, we’ll be taking photos and filming. By taking part, you consent to use of any such images by us. Information about data privacy in accordance with Art. 13 of the GDPR will be posted by the entrance.

Drop by to receive 20% off any item of your choice, including already-reduced outlet prices.*

*Applies 18–27 September 2025 at Outlet Zirndorf. Not combinable with other offers. Samples, seconds and current collections are not included.

We’re hosting a colourful party for our store anniversary. Besides our current collections, we’ll be offering snacks, cake and delicious cocktails.* Plus, don’t miss some wonderful surprises!

*Applies 20–21 September 2025 at the Berlin concept store. Not combinable with other offers. Snacks and refreshments while stocks last, cocktails served 1:00–6:00 pm.

Welcome to the festival! Enjoy 10% off your entire purchase during the event.*
We’re also offering tasty snacks, refreshments and wonderful live music.

*Only applies 26–27 September 2025 at the Freiburg concept store. Not combinable with other offers. Snacks and drinks while stocks last. Music: 2:00–6:00 pm, 26 September and 1:00–5:00 pm, 27 September.

Visit us on our extra shopping day to receive 10% off your new favourites.*

*Only applies on 28 September 2025 at the concept stores in Hamburg and Nuremberg. Not combinable with other offers.

Come visit our booth at the Gothenburg Book Fair! Explore our unique collections where colour, design and narratives converge. Welcome to booth E02:14. Make it a date!

Embrace the winter season with soft knits, lovely organic cotton and heavy-weight linen. Join us for inspiration!

Saturday, 6 September will see our London store filled with creative crafting. Together with @benedita_cm, we’ll be making our own stamps for printing one-of-a-kind motifs on fabric.

Celebrate late summer with us and receive 40% off already-reduced outlet prices.* Plus, on 5–6 September we’ll be serving delicious baked and barbecued eats.

*Applies 4–6 September 2025 at Outlet Zirndorf. The discount applies to already-reduced outlet prices and is not combinable with any other offers. Not applicable to samples, seconds or any current collections. Food served 5–6 September while stocks last.

Be sure to drop by during our extra opening day and enjoy 10% off your favourite new styles.*

*Only applies 7 September 2025 at the concept store in Berlin and not combinable with other offers.

Our popular sample garments week starts on Tuesday 12 August at our outlet store. Please come along and discover unique pieces. Stocks are limited so get in quick. It’s first come, first served.

For the Fall Extra Collection, our design team found inspiration from the rich flora and fauna of South America. The result is colorful patterns, soft knitwear and beautiful interior decor details. Come right in to your nearest Gudrun store and find your new favorites!

We’re celebrating our colorful new fall collection with Indian delicacies, refreshing hibiscus beverages and a little gift for everyone who shops.* 
Come by and celebrate with us!

*Valid while supplies last.

We’re presenting a creative and flower-filled event with @mariazvaricillustration in our London store! Maria will show us step by step how to make a beautiful frame with pressed dried flowers. At the same time, we’re celebrating the premiere of our sumptuously patterned fall collection with refreshments and little surprises throughout the day. 

Spots are limited – first come, first served! Will we see you there?

On Saturday 2 August, we’re celebrating the launch of our Autumn collection in our stores – we’ll be serving refreshments and giving all shoppers a fabric tote bag. Explore our new collection in the season’s rich colour palette with patterns inspired by festival parades, nature’s artistry and the changing hues of sunset.

Come by for Sunday shopping! We’ll be open from 1 pm – 6 pm and we’re offering 10% off your entire purchase.*

*Only valid on July 6, 2025 at the concept store in Hamburg, may not be combined with other discounts.

Explore our colorful fall collection in your Gudrun store – beautiful patterns, gorgeous knitwear and timeless essentials. 

We’re hosting a party vibe both inside and outside our Gothenborg store with lovely refreshments and thrilling surprises. And be sure not to miss a spot of bargain-hunting in our delightful summer sale. Come celebrate with us!

Join us for a workshop with Zoë Burt, @zoeburtuk, where we will get creative and let our ideas flow. We are making textile collages with naturally dyed and reused scrap fabrics – resulting in unique little works of art to take home.

Refreshments will be served and everyone who participates will receive a small gift. Come and get creative with us!

It’s time for bargains! Explore colorful styles, unique accessories and interior decor at up to 30% off! Valid while supplies last!

In accordance with Swedish tradition, we’re presenting a blossoming and creative Midsummer event together with our ambassador, Alison Aune. She will provide inspiration and guidance to wrap, shape and create our very own classic Midsummer poles. Snacks and refreshments will be provided.

Register now »

Come on in for Sunday shopping! We’ll be open from 1:00 pm to 6:00 pm and we’re offering 10% off your entire purchase.*

*Only valid on June 1, 2025 in the concept store in Leipzig, may not be combined with other discount campaigns.

Discover our new high summer collection in your Gudrun store – with beautiful dresses, airy pants and soft jersey styles. Inspired by the beauty of nature and made in organic cotton. Perfect for summer parties or days spent lounging in the shade.

Floral wreaths, refreshing beverages and a joyful atmosphere. Come and celebrate this Swedish holiday with us – Midsummer!