Upcoming events
Gudrun currently has 22 concept stores in 6 countries: Sweden, Germany, Denmark, Finland, the UK and the US. Here, you can see all the upcoming events, both online and in our Gudrun stores – a fantastic place where anything can happen! Whether you’re traveling or want to make an ordinary day at home a little brighter, or if you’re participating in our online activities – something fun is always underway. The easiest way to get the latest updates on our upcoming events is to subscribe to our newsletter.
June
LEIPZIG
Open on Sunday
Come on in for Sunday shopping! We’ll be open from 1:00 pm to 6:00 pm and we’re offering 10% off your entire purchase.*
WHEN: Sunday, June 1, 1:00 pm – 6:00 pm
WHERE: Concept store in Leipzig, Nikolaistraße 38 / near St. Nicholas Church
*Only valid on June 1, 2025 in the concept store in Leipzig, may not be combined with other discount campaigns.
CONCEPT STORES IN GERMANY
The high summer collection is here
WHEN: Tuesday, June 3, 10:00 am – 7:00 pm
WHERE: All concept stores in Germany
Discover our new high summer collection in your Gudrun store – with beautiful dresses, airy pants and soft jersey styles. Inspired by the beauty of nature and made in organic cotton. Perfect for summer parties or days spent lounging in the shade.
CONCEPT STORES IN GERMANY
We’re celebrating Midsummer
Floral wreaths, refreshing beverages and a joyful atmosphere. Come and celebrate this Swedish holiday with us – Midsummer!
WHEN: Saturday, June 21, 10:00 am – 6:00 pm
WHERE: In all concept stores in Germany (including the outlet store in Zirndorf)
LONDON
Artwork made with scrap fabrics
WHEN: Saturday, June 7, 11:30 am - 1:00 pm
WHERE: London, 65-67 Monmouth Street
HOW: Pre-booking required. To secure your spot, email us at monmouth@gudrunsjoden.co.uk or call the store: 02072402211
Join us for a workshop with Zoë Burt, @zoeburtuk, where we will get creative and let our ideas flow. We are making textile collages with naturally dyed and reused scrap fabrics – resulting in unique little works of art to take home.
Refreshments will be served and everyone who participates will receive a small gift. Come and get creative with us!
CONCEPT STORES IN GERMANY
Start of the summer sale
It’s time for bargains! Explore colorful styles, unique accessories and interior decor at up to 30% off! Valid while supplies last!
WHEN: Monday, June 23
WHERE: In all concept stores in Germany (including the outlet store in Zirndorf)
MINNEAPOLIS
Celebrate Midsummer with us
WHEN: Friday, June 20 at 1:00 pm - 4:00 pm CST
WHERE: The outlet store in Minneapolis
HOW: Pre-registration is required. Seats are limited – reserve yours via the link below!
In accordance with Swedish tradition, we’re presenting a blossoming and creative Midsummer event together with our ambassador, Alison Aune. She will provide inspiration and guidance to wrap, shape and create our very own classic Midsummer poles. Snacks and refreshments will be provided.
Past events and live streams
Find all of our previous events and live streams here. Our live streams are all available afterwards.
MÜNSTER
Breakfast and a discount
WHEN: Saturday, April 5, 10 am – 6 pm
WHERE: Münster concept store, Prinzipalmarkt 48 / Haus Kleimann
Start your day with us, with a good breakfast followed by shopping at your own pace. Take 10% off* your entire purchase, all day.
*The offer is only valid April 5, 2025 in the Münster concept store, and may not be combined with other discounts. Breakfast is served from 10 am to 1 pm, while supplies last.
HAMBURG, NUREMBERG
Open on Sunday
WHEN: Sunday, April 6, 1 pm – 6 pm
WHERE: Hamburg concept store, Adolphsbrücke 9–11 / Neuer Wall
Nuremberg concept store, Josephsplatz 1 / Kaiserstraße
CONCEPT STORES IN GERMANY
We’re celebrating Easter
WHEN: Saturday, April 19, 10 am – 6 pm
WHERE: All concept stores in Germany (including Outlet Zirndorf)
BERLIN
Breakfast and a discount
WHEN: Saturday, April 12, 10 am – 6 pm
WHERE: Berlin concept store, Markgrafenstraße 32/Gendarmenmarkt
Start your day with us, with a good breakfast followed by shopping at your own pace. Take 10% off* your entire purchase, all day.
*The offer is only valid April 12, 2025 in the Berlin concept store, and may not be combined with other discounts. Breakfast is served from 10 am to 1 pm, while supplies last.
LONDON
Cut, paste and create
WHEN: Saturday, April 12, 11:30 am - 1:30 pm
WHERE: 65-67 Monmouth Street, London
NEW YORK
Celebrate Earth Day with us
WHEN: Tuesday, April 22, 12:00 pm - 6:00 pm
WHERE: 50A Greene Street, New York
MALMÖ
Welcome to a knitting café
WHEN: Thursday, April 24, 6:00 pm - 8:00 pm.
WHERE: Malmö, Skomakaregatan 12
HOW: Drop-in, no registration required.
It’s time once again – our cozy store in Malmö is hosting a knitting café! Bring your knitting project and let your creativity flow while we enjoy coffee together.
KENTUCKY
Rebloom Gathering
WHEN: May 5-8
WHERE: Richwood on the River in Milton, Kentucky
HOW: Book your ticket.
Live from Copenhagen
WHEN: Thursday, May 8 at 1 EST
WHERE: Instagram
ALL STORES
Celebrate the premiere in stores
WHEN: Saturday 10 May (all day)
WHERE: All Gudrun stores
LONDON
Summer workshop with Kate Leach
WHEN: Saturday, May 10, 11:00 am – 1:00 pm
WHERE: London, 65-67 Monmouth Street
CONCEPT STORES IN GERMANY
Start for May collection
WHEN: Tuesday, May 6, 10:00 am – 7:00 pm
WHERE: All concept stores in Germany
CONCEPT STORES IN GERMANY
We’re celebrating Mother’s Day
WHEN: Saturday, May 10, 10:00 am – 6:00 pm
WHERE: All concept stores in GERMANY (including the outlet in Zirndorf)
NUREMBERG
Booth at “Trempelmarkt”
WHEN: Friday, May 9, 4:00 pm – 8:00 pm
Saturday, May 10, 10:00 am – 6:00 pm
WHERE: in front of the concept store in Nuremberg, Josephsplatz 1 / Kaiserstraße
MÜNSTER
Prinzipal Klub event
WHEN: Thursday, May 15, 10:00 am – 8:00 pm
WHERE: Concept store in Münster, Prinzipalmarkt 48 / Haus Kleimann
FRANKFURT, COLOGNE
Breakfast and a discount
WHEN: Saturday, May 31, 10:00 am – 6:00 pm
WHERE: Concept store in Frankfurt, Kaiserstraße 5 a / near Roßmarkt
Concept store in Cologne, Ludwigstraße 2-6 / by Kolumba Museum