We are delighted to be part of Rebloom Gathering, where we have our own pop-up shop! This festival is about inspiring and elevating participants through creative, joyful experiences. Passionate and experienced speakers will share their expertise to help others live their best lives.  

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Our charming Copenhagen store is presenting a bright and beautiful live broadcast! We’ll be showing our fabulously colorful May collection on our official Instagram @gudrunsjoden!

Instagram »

On Saturday, May 10, we’re celebrating the premiere of our May collection in stores – and offering refreshments and a fabric tote bag for everyone who shops. Discover a collection filled with color, form and imagination, inspired by South Korea’s playful mix of patterns, Indonesian batik and Japanese garden design.

Welcome to a creative watercolor session with Kate Leach, @essoldodesign! Get inspired by the summer sea, shells and coral – and create your own dreamy marine world with watercolors, ink and metallic details.

All materials will be available on site, but do bring your favorite brushes if you like. Snacks and beverages will be served. Spots are limited – first come, first served.
 

Explore our new May collection in your Gudrun store – inspired by a mix of patterns from South Korea, Indonesian batik and Japanese garden design.

Enjoy a memorable shopping day with mom! When you shop together, you both get 10 % off the entire purchase. And we’re offering all Gudrunistas delicious snacks, refreshing beverages and a little wellness gift with your purchase.*

*Only valid on May 10, 2025 in the concept stores and the outlet in Zirndorf. May not be combined with other discounts. Food, beverages and gifts while supplies last.

Don’t miss our colorful booth at Nuremberg’s Trempelmarkt! You’ll find tons of garments at bargain prices here. Come by and save on your favorites!

Welcome to the big Prinzipal Klub event in Münster! We’ll be open until 8:00 pm and offering 10% off your purchase.* We’ll also show you different ways to tie your Gudrun shawl and talk about the best ways to take care of your clothing. 

*The offer is only valid on May 15, 2025 in the concept store in Münster and may not be combined with other discounts.

Start your day with us with a good breakfast and then shop in a serene setting – all day long, enjoy 10% off* your entire purchase.

*The offer is only valid on May 31, 2025 in the concept stores in Frankfurt and Cologne and may not be combined with other discounts. Breakfast is served from 10:00 am – 1:00 pm, while supplies last.

It’s time once again – our cozy store in Malmö is hosting a knitting café! Bring your knitting project and let your creativity flow while we enjoy coffee together.

We will welcome Martina Ekert, from Rosendals Trädgård in Stockholm, when she visits the warehouse store to share her best geranium tips and inspiration. A lovely breakfast will be served at the workshop and beautiful geraniums will be available for sale to help you get ready for a flourishing spring!

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Our colorful store in New York is presenting a summery live broadcast! We will be showing how to style our flourishing summer collection on our Instagram @gudrunsjoden! 

To Instagram »

We’re celebrating the collection premiere in our stores with refreshments and a free tote bag for everyone who shops. We hope to see you there! 

After last year’s success, we’re returning to the Trädgårdsmässan garden exhibition. We’ll be there every day – so drop by our booth A26:46 and find pieces from the colorful summer collection at nice prices for the exhibition.* Hope to see you there! 

*Only valid when purchasing on site at our booth A26:46 during Trädgårdsmässan, March 27 – 30, 2025. May not be combined with other discounts or offers.
 
Together with Nordiska Trädgårdar, we’re offering new and existing club members 25% off the entrance ticket to the Trädgårdsmässan* garden exhibition! Just enter the code Gudrun25 at checkout.  
*Only valid with online purchase of ”adult 1-day ticket”.

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Horticulturist and plant expert Maj-Lis Pettersson will be on site at our booth at Trädgårdsmässan to answer your gardening questions! Maj-Lis is known from Swedish shows such as TV4 Nyhetsmorgon (“News Morning”) and Radio Sweden’s “Odla med P1” (“Garden with P1”). 

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Our ambassador Alison Aune will be holding a class on traditional Swedish folk art painting. You will have the chance to learn and get creative together with Alison in an inspiring environment. Don’t miss this chance to explore the beauty of Swedish folk art with other Gudrunistas! 

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Start your day with us, with a good breakfast followed by shopping at your own pace. Take 10% off* your entire purchase, all day.

*The offer is only valid April 5, 2025 in the Münster concept store, and may not be combined with other discounts. Breakfast is served from 10 am to 1 pm, while supplies last.

Join us for shopping on Sunday!
We’ll be open from 1 pm to 6 pm and you can take 10% off your entire purchase.*

*The offer is only valid April 6, 2025 in the Hamburg and Nuremberg concept stores, and may not be combined with other discounts.

We’re having a party the day before Easter!
Enjoy a wonderful Easter breakfast (from 10 am to 1 pm), a fabulous Easter egg hunt and little surprises.*

*The offer is only valid April 19, 2025, in the concept stores and at Outlet Zirndorf and may not be combined with other discounts. Breakfast is served from 10 am to 1 pm, while supplies last.

Start your day with us, with a good breakfast followed by shopping at your own pace. Take 10% off* your entire purchase, all day.

*The offer is only valid April 12, 2025 in the Berlin concept store, and may not be combined with other discounts. Breakfast is served from 10 am to 1 pm, while supplies last.

Join us for a creative workshop to explore the possibilities of the collage technique. Angela Filby visits the store to inspire us and guide us through the art of making unique creations. 

We’re offering refreshments – and exciting surprises are expected during the workshop.

Join us for Earth Day to celebrate and protect our planet for future generations! We will be serving coffee and treats all day. And everyone who shops receives a seed packet and a nice recycled tote bag.*

*Valid while supplies last.