
Upcoming events
Gudrun currently has 22 concept stores in 6 countries: Sweden, Germany, Denmark, Finland, the UK and the US. Here, you can see all the upcoming events, both online and in our Gudrun stores – a fantastic place where anything can happen! Whether you’re traveling or want to make an ordinary day at home a little brighter, or if you’re participating in our online activities – something fun is always underway. The easiest way to get the latest updates on our upcoming events is to subscribe to our newsletter.

September
LONDON

Autumnal creativity
WHEN: 11:00 am-1:00 pm, Saturday, 6 September
WHERE: 65-67 Monmouth Street, London
Saturday, 6 September will see our London store filled with creative crafting. Together with @benedita_cm, we’ll be making our own stamps for printing one-of-a-kind motifs on fabric.
ZIRNDORF

Late summer party
WHEN: 4–6 September
WHERE: Outlet Zirndorf, Fürther Straße 33 / near Alte Veste
Celebrate late summer with us and receive 40% off already-reduced outlet prices.* Plus, on 5–6 September we’ll be serving delicious baked and barbecued eats.
*Applies 4–6 September 2025 at Outlet Zirndorf. The discount applies to already-reduced outlet prices and is not combinable with any other offers. Not applicable to samples, seconds or any current collections. Food served 5–6 September while stocks last.
BERLIN

Sunday shopping
WHEN: Sunday, 7 September, 1:00-6:00 pm
WHERE: Concept Store Berlin, Markgrafenstraße 32 / by Gendarmenmarkt
Be sure to drop by during our extra opening day and enjoy 10% off your favourite new styles.*
*Only applies 7 September 2025 at the concept store in Berlin and not combinable with other offers.
NUREMBERG

Our stall at Trempelmarkt
WHEN: 4:00–8:00 pm, Friday 12 September and 10:00 am–6:00 pm, Saturday, 13 September
WHERE: Outside our Nuremberg concept store, Josephsplatz 1 / Kaiserstraße
Ready, steady go again for Germany’s largest flea market. Visit our colourful market stall stacked with great bargains.
ALL CONCEPT STORES IN GERMANY

Clothes swap day
WHEN: 2:00–4:00 pm, Saturday, 13 September
WHERE: At all our concept stores in Germany
Keen to swap and scoop up new Gudrun favourites? Bring up to five of your own Gudrun pieces to exchange with other fans at this swapmeet. For this event, we’ll be offering snacks and refreshments, and will be on site if you have any questions.*
*Snacks and refreshments while stocks last. During this swapmeet event, we’ll be taking photos and filming. By taking part, you consent to use of any such images by us. Information about data privacy in accordance with Art. 13 of the GDPR will be posted by the entrance.
ZIRNDORF

20% off your favourite style
WHEN: 18–27 September
WHERE: Outlet Zirndorf, Fürther Straße 33 / near Alte Veste
Drop by to receive 20% off any item of your choice, including already-reduced outlet prices.*
*Applies 18–27 September 2025 at Outlet Zirndorf. Not combinable with other offers. Samples, seconds and current collections are not included.
BERLIN

15th anniversary – Concept store Berlin
WHEN: 10:00 am–7:00 pm, Saturday, 20 September
1:00–6:00 pm, Sunday, 21 September
WHERE: Concept Store Berlin, Markgrafenstraße 32 / by Gendarmenmarkt
We’re hosting a colourful party for our store anniversary. Besides our current collections, we’ll be offering snacks, cake and delicious cocktails.* Plus, don’t miss some wonderful surprises!
*Applies 20–21 September 2025 at the Berlin concept store. Not combinable with other offers. Snacks and refreshments while stocks last, cocktails served 1:00–6:00 pm.
FREIBURG

Fashion & Food Festival
WHEN: 10:00 am–7:00 pm, Friday, 26 September and 10:00 am–6:00 pm, Saturday, 27 September
WHERE: Concept store Freiburg, Universitätsstraße 1 / near Rathausplatz
Welcome to the festival! Enjoy 10% off your entire purchase during the event.*
We’re also offering tasty snacks, refreshments and wonderful live music.
*Only applies 26–27 September 2025 at the Freiburg concept store. Not combinable with other offers. Snacks and drinks while stocks last. Music: 2:00–6:00 pm, 26 September and 1:00–5:00 pm, 27 September.
HAMBURG & NÜRNBERG

Sunday shopping
WHEN: 1:00–6:00 pm, Sunday, 28 September
WHERE: Hamburg concept store, Adolphsbrücke 9–11 / Neuer Wall and Nuremberg concept store, Josephsplatz 1 / Kaiserstraße
Visit us on our extra shopping day to receive 10% off your new favourites.*
*Only applies on 28 September 2025 at the concept stores in Hamburg and Nuremberg. Not combinable with other offers.
ALL CONCEPT STORES IN GERMANY

Collection launch – Winter
WHEN: Tuesday, 30 September
WHERE: At all our concept stores in Germany
Embrace the winter season with soft knits, lovely organic cotton and heavy-weight linen. Join us for inspiration!
GOTHENBURG

Love of colour and design
WHEN: 25-28 September
WHERE: The Swedish Exhibition & Congress Centre, Gothia Towers, Mässans gata 24, Gothenburg
Come visit our booth at the Gothenburg Book Fair! Explore our unique collections where colour, design and narratives converge. Welcome to booth E02:14. Make it a date!

Past events and live streams
Find all of our previous events and live streams here. Our live streams are all available afterwards.
GUDRUN’S OUTLET STORE

Sample garments week
WHEN: 12-18 August
WHERE: Gudrun’s outlet store at Upplagsvägen 1
Our popular sample garments week starts on Tuesday 12 August at our outlet store. Please come along and discover unique pieces. Stocks are limited so get in quick. It’s first come, first served.
ALL GUDRUN STORES

Fall Extra Collection
WHEN: Tuesday, August 26, 10:00 am – 7:00 pm
WHERE: All Gudrun stores
For the Fall Extra Collection, our design team found inspiration from the rich flora and fauna of South America. The result is colorful patterns, soft knitwear and beautiful interior decor details. Come right in to your nearest Gudrun store and find your new favorites!
CONCEPT STORES GERMANY

Fall Celebration
WHEN: Saturday, August 2, 10:00 am – 6:00 pm
WHERE: All concept stores in Germany
We’re celebrating our colorful new fall collection with Indian delicacies, refreshing hibiscus beverages and a little gift for everyone who shops.*
Come by and celebrate with us!
*Valid while supplies last.
LONDON

Flourishing fall premiere
WHEN: Saturday, August 2 at 11:00 am - 1:00 pm
WHERE: London, 65-67 Monmouth Street
We’re presenting a creative and flower-filled event with @mariazvaricillustration in our London store! Maria will show us step by step how to make a beautiful frame with pressed dried flowers. At the same time, we’re celebrating the premiere of our sumptuously patterned fall collection with refreshments and little surprises throughout the day.
Spots are limited – first come, first served! Will we see you there?
ALL GUDRUN STORES

Celebrating the new collection
WHEN: Saturday 2 August (all day)
WHERE: All Gudrun stores
On Saturday 2 August, we’re celebrating the launch of our Autumn collection in our stores – we’ll be serving refreshments and giving all shoppers a fabric tote bag. Explore our new collection in the season’s rich colour palette with patterns inspired by festival parades, nature’s artistry and the changing hues of sunset.
HAMBURG

Open on Sunday
WHEN: Sunday, June 1, 1:00 pm – 6:00 pm
WHERE: Concept store in Leipzig, Nikolaistraße 38 / near St. Nicholas Church
Come by for Sunday shopping! We’ll be open from 1 pm – 6 pm and we’re offering 10% off your entire purchase.*
*Only valid on July 6, 2025 at the concept store in Hamburg, may not be combined with other discounts.
CONCEPT STORES IN GERMANY

Launch of the fall collection
WHEN: Tuesday, July 29, 10:00 am – 7:00 pm
WHERE: All concept stores in Germany
Explore our colorful fall collection in your Gudrun store – beautiful patterns, gorgeous knitwear and timeless essentials.
GOTHENBURG

Street party
WHEN: 12:00 noon – 5:00 pm, Friday, 28 June
WHERE: Södra Larmgatan 18, Gothenburg, Sweden
We’re hosting a party vibe both inside and outside our Gothenborg store with lovely refreshments and thrilling surprises. And be sure not to miss a spot of bargain-hunting in our delightful summer sale. Come celebrate with us!
LONDON

Artwork made with scrap fabrics
WHEN: Saturday, June 7, 11:30 am - 1:00 pm
WHERE: London, 65-67 Monmouth Street
HOW: Pre-booking required. To secure your spot, email us at monmouth@gudrunsjoden.co.uk or call the store: 02072402211
Join us for a workshop with Zoë Burt, @zoeburtuk, where we will get creative and let our ideas flow. We are making textile collages with naturally dyed and reused scrap fabrics – resulting in unique little works of art to take home.
Refreshments will be served and everyone who participates will receive a small gift. Come and get creative with us!
CONCEPT STORES IN GERMANY

Start of the summer sale
WHEN: Monday, June 23
WHERE: In all concept stores in Germany (including the outlet store in Zirndorf)
It’s time for bargains! Explore colorful styles, unique accessories and interior decor at up to 30% off! Valid while supplies last!
MINNEAPOLIS

Celebrate Midsummer with us
WHEN: Friday, June 20 at 1:00 pm - 4:00 pm CST
WHERE: The outlet store in Minneapolis
HOW: Pre-registration is required. Seats are limited – reserve yours via the link below!
In accordance with Swedish tradition, we’re presenting a blossoming and creative Midsummer event together with our ambassador, Alison Aune. She will provide inspiration and guidance to wrap, shape and create our very own classic Midsummer poles. Snacks and refreshments will be provided.
LEIPZIG

Open on Sunday
WHEN: Sunday, June 1, 1:00 pm – 6:00 pm
WHERE: Concept store in Leipzig, Nikolaistraße 38 / near St. Nicholas Church
Come on in for Sunday shopping! We’ll be open from 1:00 pm to 6:00 pm and we’re offering 10% off your entire purchase.*
*Only valid on June 1, 2025 in the concept store in Leipzig, may not be combined with other discount campaigns.
CONCEPT STORES IN GERMANY

The high summer collection is here
WHEN: Tuesday, June 3, 10:00 am – 7:00 pm
WHERE: All concept stores in Germany
Discover our new high summer collection in your Gudrun store – with beautiful dresses, airy pants and soft jersey styles. Inspired by the beauty of nature and made in organic cotton. Perfect for summer parties or days spent lounging in the shade.
CONCEPT STORES IN GERMANY

We’re celebrating Midsummer
WHEN: Saturday, June 21, 10:00 am – 6:00 pm
WHERE: In all concept stores in Germany (including the outlet store in Zirndorf)
Floral wreaths, refreshing beverages and a joyful atmosphere. Come and celebrate this Swedish holiday with us – Midsummer!
NUREMBERG

Booth at “Trempelmarkt”
WHEN: Friday, May 9, 4:00 pm – 8:00 pm
Saturday, May 10, 10:00 am – 6:00 pm
WHERE: in front of the concept store in Nuremberg, Josephsplatz 1 / Kaiserstraße
MÜNSTER

Prinzipal Klub event
WHEN: Thursday, May 15, 10:00 am – 8:00 pm
WHERE: Concept store in Münster, Prinzipalmarkt 48 / Haus Kleimann
FRANKFURT, COLOGNE

Breakfast and a discount
WHEN: Saturday, May 31, 10:00 am – 6:00 pm
WHERE: Concept store in Frankfurt, Kaiserstraße 5 a / near Roßmarkt
Concept store in Cologne, Ludwigstraße 2-6 / by Kolumba Museum