A graphic-style picture of a pattern of flowers and leaves from Gudrun Sjödén.

Endless patterns

Flowers that never wither, stripes that never run out and bountiful, boundless dots. Our goal has always been to create clothing that lasts from season to season and year to year, and to combine with other collections. Our stylist Martina has picked out popular Gudrun favorites from years past to combine with today’s essentials, accessories and new styles. This playful mix of yesterday and today will inspire you to find your own favorites to wear over and over again. 

A video of women wearing patterned clothes from Gudrun Sjödén.
A collage of women wearing colourful clothes and accessories from Gudrun Sjödén.

Unique details

Use a shawl to add color to a simple top, a belt to accentuate the waist, or socks to create playful contrast. Accessories can be a playful way to elevate your favorite pieces.    

All accessories »  

 

 

A collage of women wearing patterned and solid-colored clothing from Gudrun Sjödén.

Gudrun classics

Some garments are like old friends – they’re with you rain or shine, season after season. Our Gudrun classics are timeless, reliable and easy to love. 

Find your classics »  

 

 

A video with women wearing patterned clothing from Gudrun Sjödén.
A video with women wearing patterned clothing from Gudrun Sjödén.
A collage of women wearing layers of clothing from Gudrun Sjödén.

Play with layers

Combine patterns, colors, materials and textures to build your own layered look. This creative process allows you to blossom in an outfit that’s as unique as you are!   

Explore layers »  

 

 

An image of a woman in an open field wearing colorful clothing from Gudrun Sjödén.

Garments that live on

Do you have a Gudrun garment that has served its purpose in your wardrobe? Drop it off in one of our stores so that it can enjoy a new life and carry on its colorful journey – from wardrobe to wardrobe. 

Here’s how it works »  

 

 

A video with women wearing patterned clothing from Gudrun Sjödén.