Gudrun’s Good Fibres
These products are made entirely or partly from materials grown and developed from a sustainable perspective. We set transparency requirements and check certificates. The fibers and materials we classify as good environmental choices are organically grown, recycled materials, naturally retted flax and hemp, TENCEL™ Lyocell, TENCEL™ Modal, TENCEL™ Modal with microtechnology, EcoVero™ rayon, silk, alpaca, vegetable-tanned and dyed leather, as well as FSC® certified wood and rubber.
Gudrun’s Unique Craftmanship
This product was made by skilled artisans according to long-held traditions. Each product has its own unique look and artistic value. By buying this product, you are helping to ensure that unique skills and craftsmanship continue to thrive and develop.
Gudrun’s Good Production
These products are manufactured entirely or largely at audited factories geared to the best possible production processes for the external environment and human health. We make strict requirements for all the influential processes in the manufacturing to be certified, in some cases all the way from fiber to the stitching factory. In some cases, the influential processes for dyeing and printing are certified. Products in materials that are not bleached or dyed.
Gudrun’s Good Deed
Since 2006, we have been working with a project we call Gudrun’s Good Deed. In the project, we give a portion of the proceeds from selected products to organizations or projects that are close to Gudrun’s heart.