Our environmental awareness
Design with a long lifespan – that has been Gudrun’s guiding principle through the years. That is why garments should have good durability, timeless design, and be made in natural materials – preferably recycled.
Clothing should preferably be worn until it wears out. That’s how we want to live and act ourselves. As a company, we place high demands on everything from our suppliers to materials for clothing, packaging, shopping bags and printed materials, as well as transportation and waste sorting.