Our environmental awareness
Design with a long lifespan – that has been Gudrun’s guiding principle through the years. Our fundamental belief is to consume less in order to minimize our environmental impact. That is why garments should have good durability, timeless design, and be made in natural materials – preferably recycled.
Clothing should preferably be worn until it wears out. That’s how we want to live and act ourselves. As a company, we place high demands on everything from our suppliers to materials for clothing, packaging, shopping bags and printed materials, as well as transportation and waste sorting.