A collage of women wearing colourful patterned clothes from Gudrun Sjödén.

A woman wearing a patterned blouse from Gudrun Sjödén.

Earlybird price
for our playfully patterned Ping blouse until 19 May.
Shop now »

A collage of women wearing essentials from Gudrun Sjödén.

Team with essentials
Crisp lines, classic designs and lively colours.
View the Essentials collection »

A woman wearing patterned clothes from Gudrun Sjödén.

Patterned charm
Dots, stripes and flowers – embrace the patterned look.
Start mixing patterns »

A table with patterned ceramics from Gudrun Sjödén.

Kitchen favourites
Dress your table with hand-painted ceramic pieces.
Check out our ceramics »

A moving image of a watercolour painted line with text.

Join us
on a colourful journey along our own Silk Road.
Find out more »

Explore the full collection:

Swedish design with a colourful soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.

Are you a #gudrunista?

Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels!

Looking for inspiration?
Meet other colourful Gudrunistas here »

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