We are delighted to be part of Rebloom Gathering where we’ll have our own pop-up store! The aim of the festival is to inspire and encourage the participants with creative and joyful experiences. Passionate and experienced speakers will be sharing their knowledge to help others live their best possible life.  

Participate »

Our charming Copenhagen store invites you to join its colourful live stream! We’ll be showcasing our May collection, filled with vibrant colours and playful designs, on our official Instagram page @gudrunsjoden!

Instagram »

On Saturday 10 May, we’re celebrating the launch of our May collection in our stores – we’ll be serving refreshments and giving all shoppers a fabric tote bag. Discover a collection full of colour, creativity and craftsmanship, inspired by playful South Korean patterns, Indonesian batik and Japanese garden art.

Welcome to a creative watercolour session with artist Kate Leach, @essoldodesign! Get inspired by the summer, sea, shells and corals – create your own marine dream world with watercolours, inks and metallic elements.

All the material will be provided but you are welcome to bring along your favourite brushes, if you like. Drinks and snacks will be served. Places are limited – first come, first served.
 

Browse our new May collection in your Gudrun store – inspired by South Korean patterns, Indonesian batik and Japanese garden art.

Make your shopping trip with Mum even more memorable! Shop together and get 10% off your entire purchase. We’ll be serving tasty treats, refreshing drinks and giving all Gudrunistas a small wellness gift with their purchase.*

*Valid only on 10 May 2025 in the concept stores and the Zirndorf outlet store. Cannot be combined with other discounts. Refreshments and gifts until they run out.

Don’t miss our colourful vendor’s stall at the Nuremberg flea market! Lots of clothes at great bargain prices. Stop by and find your new favourites!

Welcome to the big Prinzipal Klub event in Münster! We’ll stay open until 8 pm and give you a 10% discount on your purchase.* We’ll also be demonstrating ways to tie your Gudrun scarf and sharing top tips on how to look after your clothes. 

*This offer is only valid at the Münster concept store on 15 May 2025 and cannot be combined with other discounts.

Start your day with a delicious breakfast in our store and then shop at leisure – get 10% off* your entire purchase, all day.

*This offer is only valid at the Frankfurt and Cologne concept stores on 31 May 2025 and cannot be combined with other discounts. Breakfast will be served between 10 am and 1 pm, until it runs out.

It’s time again – our charming store in Malmö is hosting a knit and natter evening! Bring your own knitting project and let your creativity flow as we enjoy coffee, cake and conversation.

Martina Ekert from Rosendal’s Garden will be visiting our outlet store to inspire us and share her top tips on geraniums. To make the workshop even more enjoyable, we’ll be serving a delicious breakfast. There will be beautiful geraniums on sale so you can look forward to a flower-filled spring!

Book your place »

Our colourful New York store invites you to join its summer live stream! We’ll be demonstrating how you can style our floral summer collection on our official Instagram page @gudrunsjoden! 

To Instagram »

We’re celebrating the launch of our new collection in our stores. Refreshments will be served and all shoppers get a fabric tote bag. Make it a date! 

After last year’s success, we are back at the Garden Expo. We’ll be there every day – welcome to our stand at A26:46 where you’ll find items from our colourful summer collection at irresistible prices.* Hope to see you there! 

*Only applies to purchases from our stand A26:46 at the Garden Expo 27 March – 30 March 2025. Cannot be combined with other discounts or offers.
 
We’ve partnered with Nordiska Trädgårdar to give you 25% off the admission ticket to the Garden Expo, if you are or become a Gudrun Club member*! Simply enter the code Gudrun25 at checkout.  
*Only applies to online purchases of an ”adult single-day ticket”. 

Buy a ticket »

Horticulturist and plant pathologist Maj-Lis Pettersson will be visiting our stand at the Garden Expo to answer your gardening and growing questions! Maj-Lis is known from her appearances on TV4 Breakfast and Swedish Radio’s gardening programme “Odla med P1”. 

Buy a ticket »

Our ambassador Alison Aune will be holding a session on Swedish folk art painting. This event is a chance for you to learn and get creative with Alison in an inspiring setting. Don’t miss this opportunity to delve into the beauty of Swedish folk art with other Gudrunistas! 

Book your place »

Start your day with a delicious breakfast in our store and then shop at leisure – get 10% off* your entire purchase, all day.

*This offer is only valid at the Münster concept store on 5 April 2025 and cannot be combined with other discounts. Breakfast will be served, until it runs out, between 10 am and 1 pm.

Pop in on Sunday!
We will be open between 1 pm and 6 pm and you’ll get 10% off your entire purchase.*

*This offer is only valid at the Hamburg and Nürnberg concept stores on 6 April 2025 and cannot be combined with other discounts.

We’ll be celebrating in our stores on Easter Saturday!
Join us for a tasty Easter breakfast (between 10 am and 1 pm), a fun egg hunt and small surprises.*

*This offer is only valid at the concept stores and Outlet Zirndorf on 19 April 2025 and cannot be combined with other discounts. Breakfast will be served, until it runs out, between 10 am and 1 pm.

Start your day with a delicious breakfast in our store and then shop at leisure – get 10% off* your entire purchase, all day.

*This offer is only valid at the Berlin concept store on 12 April 2025 and cannot be combined with other discounts. Breakfast will be served, until it runs out, between 10 am and 1 pm.

Please join us for a creative workshop where we’ll be exploring the opportunities presented by the technique of collage. Angela Filby will be here to inspire and guide us through the art of creating unique works. 

Snacks and refreshments will be served – and you can expect some exciting surprises during the workshop.

Join us in celebrating Earth Day to raise awareness and protect our planet for future generations! We’ll be serving coffee and cake all day long. All shoppers get a packet of seeds and a smart recycled tote bag.*

*While stocks last.