Upcoming events
Today, Gudrun has 23 concept stores in 7 countries: Sweden, Germany, Denmark, France, Finland, the UK and the USA. Here you can view details of all upcoming events in our Gudrun stores and digital channels – a magical place where anything can happen! Whether you want to enhance the look and feel of your home, are out and about on your travels or are taking part in our digital activities, there’s always something exciting to experience. The easiest way to get updates about future events is to sign up for our newsletter.
NEW YORK
Celebrate Chinese New Year with us
WHEN: Friday 13 February 5-7 pm EST
WHERE: 50A Greene Street, New York
Come to Greene Street and celebrate Chinese New Year with us! We’ll be welcoming the Lunar New Year on 13 February. Drop by and discover the year of the Fire Horse, the lucky colours and zodiac animals. Suelain will be joining us at 5 pm to share insights into traditions, personality traits and compatibility.
And there’s more – you’ll get 15% off socks and all red and pink clothes in the store.
Past events and live streams
You can find all our past events and live streams here. All our live events are available for viewing after the broadcast.
BERLIN
Sunday shopping
WHEN: Sunday 25 January 2026, 1.00 pm–6.00 pm
WHERE: The concept store in Berlin, Markgrafenstraße 32 / by Gendarmenmarkt
Enjoy hunting for bargains today! Discover heaps of fantastic savings in our big winter sale* – an ideal opportunity to pop in and shop before it’s too late.
*Only valid at the Berlin concept store on 25 January 2026, between 1 and 6 pm, and cannot be combined with other offers or discounts.
ZIRNDORF
Big winter sale
WHEN: 12–26 January
WHERE: Outlet Zirndorf, Fürther Straße 33 / Alte Veste
Trousers, sweaters, beautiful accessories – there is something for everyone in Gudrun’s outlet store. Visit our big winter sale and discover savings of up to 70%*!
* The discount is off normal prices between 12 and 26 January 2026 only. While stocks last and cannot be combined with other offers.
ALL GUDRUN STORES
Spring collection launch
WHEN: Tuesday 27 January
WHERE: All Gudrun stores
The new Spring collection is here, filling our stores with uplifting spring vibes. Come along and find inspiration!
ALL GUDRUN STORES
Collection launch – celebrate with us!
WHEN: Saturday 31 January
WHERE: All Gudrun stores
Head over to your Gudrun store to celebrate the arrival of new spring styles and shop fresh favourites! We’ll treat you to refreshments and a small gift with your purchase.