Upcoming events
Today, Gudrun has 23 concept stores in 7 countries: Sweden, Germany, Denmark, France, Finland, the UK and the USA. Here you can view details of all upcoming events in our Gudrun stores and digital channels – a magical place where anything can happen! Whether you want to enhance the look and feel of your home, are out and about on your travels or are taking part in our digital activities, there’s always something exciting to experience. The easiest way to get updates about future events is to sign up for our newsletter.
ALL CONCEPT STORES IN GERMANY
Celebrating our Festival collection
WHEN: Saturday 7 November 2026, 10:00–18:00
WHERE: All concept stores in Germany
Discover the new Festival collection at your local Gudrun store. Alongside delicious snacks and refreshments, a lovely surprise awaits you.*
*Valid only on 7 November 2026 in our concept stores in Germany (excluding the Zirndorf outlet). Snacks and refreshments served from 11:00, while stocks last.
MÜNSTER
Celebrating our 10th anniversary
WHEN: Friday 27 – Saturday 28 November 2026
WHERE: Münster concept store, Prinzipalmarkt 48 / Haus Kleimann
You’re warmly invited to our colourful anniversary party! As well as our latest collections, there’ll be treats, refreshments and plenty of surprises.* On Saturday 28 November, we’re also hosting a fun photo shoot from 11:00 to 15:00.
*Valid only on 27 and 28 November 2026 at the Münster concept store. Food and refreshments served from 11:00 each day, while stocks last.
ALL CONCEPT STORES IN GERMANY
Celebrating the first weekend of Advent
WHEN: Saturday 28 November 2026, 10:00–18:00
WHERE: All concept stores in Germany
Soak up the Advent atmosphere in our concept stores, with fragrant hot drinks and delicious baked treats.*
*Valid only on 28 November 2026 in our concept stores, while stocks last. This event does not take place at the Münster concept store.
Past events and live streams
You can find all our past events and live streams here. All our live events are available for viewing after the broadcast.
ALL GUDRUN STORES
50 years of colour!
WHEN: Friday 9 October
WHERE: All Gudrun stores
This year marks half a century since our store on Regeringsgatan in Stockholm first opened its doors. Please come and celebrate with us! Join us on Friday 9 October in any of our stores to enjoy complementary refreshments on this special occasion!
NEW YORK
Gudrun’s journey continues
WHEN: Wednesday 30 September, 2–5 pm
WHERE: Our store in New York, at 50A Greene Street
After her rail trip through Europe, the adventure continues – all the way to New York! Gudrun will be at the New York store to share her ideas and inspiration behind this winter’s designs as we celebrate the launch of the new collection. Come along to hear how she drew on everything from Nordic nature to folklore, and about the colours, patterns and crafts that shape the collection.
It promises to be a colourful afternoon. So join us to explore the new Winter collection and meet Gudrun in person!
MINNEAPOLIS
Gudrun is coming to Minneapolis!
WHEN: Friday 2 October, 12 noon–3 pm
WHERE: Gudrun’s Outlet, Minneapolis
Gudrun’s journey continues – and this time, she’ll be making a unique stop at our Outlet! Come along to meet Gudrun and explore ‘Bloom’, our latest collection with colourful hand-block prints and beautiful artisan details. Hope to see you there!
LONDON
Winter celebration with @incredibusy
WHEN: Saturday 3 October, all day celebration. Workshop visible mending 2 pm - 4 pm
WHERE: Our store in London, 65–67 Monmouth Street
Join us Saturday 3 October for our much awaited Winter launch and craft café.
Ali of @incredibusy is back to host a visible mending workshop and inspire how to give your textiles a unique look and new lease of life. Bring a pair of socks or knitwear you want to give some TLC. A beautiful and mindful way to minimise textile waste and make your clothes last longer.
Enjoy a day of crafty inspiration and explore our beautiful new collection.
Seats are limited and it's first come first served, however everyone is welcome to enjoy the creative vibe, watch and be inspired.
Paris
The Traveller in Paris 🚂
Take a look back at our Paris store event, where Gudrun and the winners of The Traveller met customers and spent a colourful afternoon together.
FREIBURG
Fashion & Food Festival
NÄR: 25–26 september 2026 kl. 10–20
VAR: Konceptbutiken i Freiburg, Universitätsstraße 1, nära Rathausplatz
Under festivalen får du 10 % rabatt på hela ditt köp. Vi bjuder på snacks och dryck, och du kan besöka vår mobila kaffebar samt ta del av en spännande aktivitet i skyltfönstret – välkommen förbi*!
*Erbjudandet gäller endast den 25 och 26 september 2026 i konceptbutiken i Freiburg. Rabatten kan inte kombineras med andra rabatterbjudanden. Mat och dryck serveras från kl. 11 respektive dag och så långt lagret räcker. Kaffebarens öppettider: 25 september kl. 14–18 och 26 september kl. 12–17. Aktivitet i skyltfönstret: 25 september kl. 14–18 och 26 september kl. 13–17.
MINNEAPOLIS
Workshop: Swedish folk art mobiles
WHEN: Saturday, 26 September, 1–4 pm
WHERE: The outlet store in Minneapolis, 5310 W 23rd St, St Louis Park.
Do join us for a creative afternoon of crafting folk art mobiles, guided by our brand ambassador Alison Aune. Alison is a professor of art education at the University of Minnesota Duluth and has been a Gudrun Sjödén ambassador for more than 15 years. She is an award-winning artist whose mixed-media artwork combines traditional Nordic folk art and symbolic decorative designs.
We will be handcrafting traditional Swedish mobiles from 1 pm to 4 pm, with complimentary drinks and nibbles provided. You will also have time to browse for beautiful bargains in our outlet.
Send an email to mnoutlet@gudrunsjoden.com to book your place and let us know if you are bringing a friend.
Hope to see you there