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Today, Gudrun has 22 concept stores in 6 countries: Sweden, Germany, Denmark, Finland, the UK and the USA. Here you can view details of all upcoming events in our Gudrun stores and digital channels – a magical place where anything can happen! Whether you want to enhance the look and feel of your home, are out and about on your travels or are taking part in our digital activities, there’s always something exciting to experience. The easiest way to get updates about future events is to sign up for our newsletter .

“PARIS” written in various colours on a purple background.

WHEN: Friday and Saturday 14-15 November

WHERE: All gudrun stores

Gudrun stores around the world will be celebrating the unveiling of our brand-new store in Paris with refreshments, goodie bags and the chance to browse our new opening collection. Make it a date!

Find your store »

WHEN: Sunday 2 November, 1–6 pm

WHERE: Hamburg concept store, Adolphsbrücke 9–11 / Neuer Wall

Enjoy Sunday shopping in our Hamburg store! Discover winter favourites – get 10% off everything you buy.*

*Only valid at the Hamburg concept store on 2 November 2025 between 1 and 6 pm. Cannot be combined with other offers.

WHEN: Saturday 8 November, 10 am–8 pm

WHERE: Stuttgart concept store, Nadlerstraße 21 / behind the city hall

Enjoy an evening of shopping in our Gudrun store in Stuttgart! Explore the Winter collection and get 10% off everything you buy*

*Only valid at the Stuttgart concept store on 8 November 2025. Cannot be combined with other discounts.

WHEN: 13–22 November

WHERE: Outlet Zirndorf, Fürther Straße 33 / near Alte Veste

Bags of colourful bargains – get 45% off unique outerwear in natural fabrics*.

*Only valid at the Zirndorf outlet store on 13–22 November 2025. The discount cannot be combined with other offers. Cardigans, sample collections, seconds and current collections are excluded from this discount offer.

WHEN: Tuesday 18 November, 10 am–6 pm

WHERE: At all our concept stores in Germany

Gudrun’s stores are starting to get Christmassy…
Pop in and explore comfy, warm clothes, cosy soft furnishings and great gift ideas in our new Christmas collection.

Celebrating the new Christmas collection!

WHEN: Saturday 29 November, 10 am–6 pm

WHERE: At all our concept stores in Germany

Visit your Gudrun store to celebrate with us and enjoy the Christmas vibes! Browse the new Christmas items and get 10% off everything you buy. There’ll be tasty snacks and drinks on the house too*.

*Only valid at Gudrun Sjödén’s concept stores in Germany on 29 November 2025. Cannot be combined with other offers. Snacks and drinks are free and available until they run out.

WHEN: 24 October – 2 November, 10:00 am-5:00 pm Monday to Saturday and 11:00 am-4:00 pm Sunday

WHERE: Dovecot studios, 2th floor, 10 Infirmary St, Edinburgh EH1 1LT

On Friday, 24 October we’ll be throwing open the doors to our colourful pop-up store in Edinburgh. Drop by to discover pieces from our unique winter collection, our soft essential styles and soak up inspiration in colour, shape and creativity.

You can find all our past events and live streams here. All our live events are available for viewing after the broadcast.

WHEN: 6–19 October

WHERE: Outlet Zirndorf, Fürther Straße 33/near Alte Veste

Cosy cardigans await – make the most of the 30% saving.*

*Applies from 6 October to 19 October 2025 and only at Outlet Zirndorf. Reduction is not combinable with other promotional discounts. Samples, seconds and current collections are not included in this promotion.

WHEN: 1:00–6:00 pm, Sunday, 19 September

WHERE: Outlet Zirndorf, Fürther Straße 33/near Alte Veste

Sunday shopping at the outlet store in ZIRNDORF! Shop bargains at an additional 10% off* at our amazing outlet store.*

*Special offer only applies 1:00– 6:00 pm on 19 October 2025 at Outlet Zirndorf. Not applicable to cardigans, samples, seconds or current collections, and not combinable with other promotions.