Clothes in folklore style

Imagine a wardrobe where every item of clothing tells a tale, a colourful journey through cultures and traditions. Folklore clothes are precisely that – a celebration of traditional textile artistry from all corners of the globe. Discover intricate embroidery, unique stitching, decorative needlework and other exquisite detailing. All combining influences from both past and present in lively and vibrant ways.


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  • “Arktis” hand-knitted wool mittens - undyed

    Arktis mittens

    • Price USD: US$ 78.00
  • “Arktis” hand-knitted wool mittens - pumpkin

    Arktis mittens

    • Price USD: US$ 78.00
  • Organic cotton ribbed tank top - undyed

    Ribbed tank top

    • Price USD: US$ 69.00
  • “Taiga” organic cotton/linen jersey polo-neck top - mole

    Taiga jersey polo-neck top

    • Price USD: US$ 95.00
  • “Taiga” organic cotton/linen jersey polo-neck top - meadow green

    Taiga jersey polo-neck top

    • Price USD: US$ 95.00
  • “Tundra” solid-colour organic cotton backpack - undyed

    Tundra backpack

    • Price USD: US$ 85.00
  • “Arktis” knitted wool socks - undyed

    Arktis socks

    • Price USD: US$ 58.00
  • “Arktis” knitted wool socks - pumpkin

    Arktis socks

    • Price USD: US$ 58.00
  • “Fåle” patterned modal dress - helleborus

    Fåle jersey dress

    • Price USD: US$ 118.00
  • “Fåle” patterned modal dress - dark amethyst

    Fåle jersey dress

    • Price USD: US$ 118.00
  • “Fåle” patterned modal dress - black

    Fåle jersey dress

    • Price USD: US$ 118.00
  • “Tulipan” lambswool blend/organic cotton floral cardigan - henna

    Tulipan cardigan

    • Price USD: US$ 129.00
  • “Tulipan” lambswool blend/organic cotton floral cardigan - petunia

    Tulipan cardigan

    • Price USD: US$ 129.00
  • “Tulipan” lambswool blend/organic cotton floral cardigan - black

    Tulipan cardigan

    • Price USD: US$ 129.00
  • “Taiga” patterned organic cotton scarf - dark natural

    Taiga scarf

    • Price USD: US$ 35.00
  • “Taiga” patterned organic cotton scarf - pumpkin

    Taiga scarf

    • Price USD: US$ 35.00
  • “Skåne” knitted organic/recycled cotton bag - cobalt blue

    Skåne knitted bag

    • Price USD: US$ 58.00
  • “Skåne” knitted organic/recycled cotton bag - black

    Skåne knitted bag

    • Price USD: US$ 58.00
  • “Arktis” sweater knitted from unbleached wool - undyed

    Arktis sweater

    • Club price: US$ 118.00
    • Price USD: US$ 139.00
  • “Tulipan” lambswool blend/organic cotton balaclava - aubergine

    Tulipan balaclava

    • Price USD: US$ 58.00
  • “Tulipan” lambswool blend/organic cotton balaclava - klein blue

    Tulipan balaclava

    • Price USD: US$ 58.00
  • “Tulipan” lambswool blend/organic cotton balaclava - black

    Tulipan balaclava

    • Price USD: US$ 58.00
  • “Taiga” organic cotton/linen jersey dress - mole

    Taiga dress

    • Price USD: US$ 155.00
  • “Taiga” organic cotton/linen jersey dress - meadow green

    Taiga dress

    • Price USD: US$ 155.00
  • “Kivik” patterned wool shawl - French roast

    Kivik shawl

    • Price USD: US$ 85.00
  • “Kivik” patterned wool shawl - grape

    Kivik shawl

    • Price USD: US$ 85.00
  • “Kivik” patterned wool shawl - indigofera

    Kivik shawl

    • Price USD: US$ 85.00
  • “Skåne” embroidered organic cotton blouse - brilliant blue

    Skåne blouse

    • Price USD: US$ 105.00
  • “Skåne” embroidered organic cotton blouse - brass

    Skåne blouse

    • Price USD: US$ 105.00
  • “Skåne” embroidered organic cotton blouse - black

    Skåne blouse

    • Price USD: US$ 105.00
  • Hand-knitted wool beanie - undyed

    Wool beanie

    • Price USD: US$ 65.00
  • Hand-knitted wool beanie - pumpkin

    Wool beanie

    • Price USD: US$ 65.00
  • “Tundra” solid-colour, organic cotton trousers - undyed

    Tundra trousers

    • Price USD: US$ 118.00
  • “Fåle” lambswool blend/organic cotton knitted cardigan - aubergine

    Fåle longline cardigan

    • Price USD: US$ 185.00
  • “Fåle” lambswool blend/organic cotton knitted cardigan - klein blue

    Fåle longline cardigan

    • Price USD: US$ 185.00
  • “Fåle” lambswool blend/organic cotton knitted cardigan - black

    Fåle longline cardigan

    • Price USD: US$ 185.00
  • “Hildur” wool sweater - pomegranate/melange

    Hildur sweater

    • Price USD: US$ 95.00
  • “Hildur” wool sweater - brass/melange

    Hildur sweater

    • Price USD: US$ 95.00
  • “Hildur” wool sweater - dark ash grey/melange

    Hildur sweater

    • Price USD: US$ 95.00
  • Organic cotton ribbed leggings - undyed

    Ribbed leggings

    • Price USD: US$ 85.00
  • “Fåle” embroidered organic cotton dress - brilliant blue

    Fåle dress

    • Price USD: US$ 129.00
  • “Fåle” embroidered organic cotton dress - spruce

    Fåle dress

    • Price USD: US$ 129.00
  • “Fåle” embroidered organic cotton dress - black

    Fåle dress

    • Price USD: US$ 129.00
  • “Kivik” wool/organic cotton knitted top - aubergine

    Kivik sweater

    • Price USD: US$ 118.00
  • “Kivik” wool/organic cotton knitted top - klein blue

    Kivik sweater

    • Price USD: US$ 118.00
  • “Kivik” wool/organic cotton knitted top - ash grey

    Kivik sweater

    • Price USD: US$ 118.00
  • “Anila” organic cotton patterned cardigan - verona green

    Anila cardigan

    • Price USD: US$ 118.00
  • “Rose hip” woven organic cotton blouse - indigo

    Rose hip blouse

    • Price USD: US$ 104.00
  • “Rose hip” woven organic cotton blouse - indigo green

    Rose hip blouse

    • Price USD: US$ 104.00
  • “Rose hip” woven organic cotton blouse - black

    Rose hip blouse

    • Price USD: US$ 104.00
  • Woven organic cotton underskirt - amaryllis

    Petticoat

    • Price USD: US$ 88.00
  • Woven organic cotton underskirt - moonlight purple

    Petticoat

    • Price USD: US$ 88.00
  • Woven organic cotton underskirt - indigo green

    Petticoat

    • Price USD: US$ 88.00
  • Woven organic cotton underskirt - clementine

    Petticoat

    • Price USD: US$ 88.00
  • “Love” organic cotton blouse - vanilla

    Love blouse

    • Price USD: US$ 118.00
  • “Love” organic cotton blouse - terrazzo pink

    Love blouse

    • Price USD: US$ 118.00
  • “Love” organic cotton blouse - light indigo

    Love blouse

    • Price USD: US$ 118.00
  • “Luleälven” patterned cardigan in a lambswool/recycled wool blend - French roast

    Luleälven long cardigan

    • Price USD: US$ 185.00
  • “Luleälven” patterned cardigan in a lambswool/recycled wool blend - terracotta

    Luleälven long cardigan

    • Price USD: US$ 185.00
  • “Luleälven” patterned cardigan in a lambswool/recycled wool blend - green sea glass

    Luleälven long cardigan

    • Price USD: US$ 185.00

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The folklore style is rather like a treasure chest. Lift the lid to reveal beautiful fabrics made using a variety of weaving techniques, embroidered flowers in brilliant colours and stitches that wind across the surface like allegories. Folklore style can have many expressions. Picture a jacquard-knit long cardigan with a thousand flowers in every shade and size, a lavishly decorated dress with beautiful borders, an embroidered yoke and a flowing silhouette, or a block-printed jacket with textile buttons and a richly colourful design on its back. Yet, folklore clothing can also embrace simplicity. Think of a woven kaftan dress with roses in tonal colours, or an embroidered blouse in beautiful, soothing colour combinations. The common characteristic for all folklore clothing is the fusion of culture and craftsmanship. The folk aesthetic is timeless. It never goes out of style, but finds new approaches and expressions.

We take great pride in the fabrics we use in our folklore-inspired pieces. Crafted from soft organic cotton, linen, wool and other comfortable natural fibres, not only are they a delight to wear, they also stand the test of time. Your Gudrun clothes will be your trusted companions for years to come. Simply mix them in various ways and match with accessories to create a look with a folklore vibe that expresses your personal style.

And of course, don’t forget to embrace layers. The folk aesthetic is made for layering. Imagine a knitted waistcoat over a dress embroidered with roses and a patterned shawl draped over your shoulders. Perhaps add a pair of striped leggings for extra flair and embroidered fingerless gloves to combat the chill. Once you start experimenting with colours and patterns, you’ll find it hard to stop. There are endless combinations and each one is unique. So jump right in and start mixing colours, patterns and fabrics in unexpected and exciting ways. Cocoon yourself in an embroidered shawl, twizzle across the floor in a striped skirt and share your story with the world – in true, folklore-inspired style.