• An animated gif of women wearing Gudrun Sjödén’s classic underskirts in different colours.
  • An animated gif of women wearing Gudrun Sjödén’s classic underskirts in different colours.
  • An animated gif of women wearing Gudrun Sjödén’s classic underskirts in different colours.

 

* Valid in store and online 14–20 October.

Three women wearing clothes from Gudrun Sjödén’s 2025 Essentials collection.

Team with essentials
Perfect layering pieces.  
All essentials »

 

 

Win a trip to Paris

Win a trip to Paris
Not to be missed – we’re celebrating the opening of our new Paris store with an exclusive competition!  
Find out more and enter »

 

 

Two women wearing clothes from Gudrun Sjödén’s 2025 Winter collection.

Tonal styling
Explore the winter season’s new arrivals.  
View more »

 

 

A video of models posing and walking around in underskirts from Gudrun Sjödén.

Playful geometrics

 

“Mary” organic cotton seat pad
“Play” ceramic palette
“Play” organic cotton placemat
“Play” organic cotton tea towel
“Mary” woven organic cotton/linen dress
“Mary” organic cotton seat pad

Let dots, stripes and zigzags enliven your home.  
Shop here »

 

 

Explore the full collection:

 

 

Swedish design with a colourful soul

Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.