Our competitions​

Here’s all the info you need about our colourful prize draw competitions. Keen to enter our competitions? Read on for the terms & condition and eligibility rules, or get inspiration from the lucky winners of previous competitions.


Become a traveller – visit Paris and London with Gudrun  


Gudrun will be travelling around Europe by train this autumn – and you can accompany her! Her journey starts on 22 September when she leaves Stockholm for Hamburg and Paris before arriving in London on 26 September, attending inspiring events at her stores en route. We’re offering you the chance to win a fantastic trip for two, joining Gudrun for the last stage of her adventure from Paris to London. Departure date is 24 September – so enter now for a chance to win!

 
How to enter 

1.    Start by composing your unique Traveller outfit with items from Gudrun Sjödén – perhaps including something new from our current collection.
2.    Take a photo of yourself wearing your outfit or create an image using the clothes you chose (e.g. product images from our webshop).
3.    Share your photo on Instagram and tell us why your look is perfect for the trip. 
4.    Add the tags @gudrunsjoden and #thetravellerbygudrun.
5.    Keep your fingers crossed! 🍀

Don’t have Instagram? That’s fine – you can upload your entry here »


We’ll be giving 10 lucky winners:
💚 A trip for two people
💚 Hotel accommodation in Paris for one night, 24–25 September
💚 Invitations to Gudrun Sjödén’s store event in Paris on 24 September
💚 Train tickets from Paris to London travelling with Gudrun Sjödén on 25 September
💚 Hotel accommodation in London for one night, 25–26 September
💚 Invitations to Gudrun Sjödén’s store event in London on 26 September
💚 Train tickets from London to Paris on 26 September
💚 Lots of inspiration, colour and lasting memories
 

The competition closes at midnight on 6 September 2026. The winners will be notified via Instagram or email on 7 September. Full terms and conditions of the competition are available here.
 

Enter here »  


 

 

 

 

Postcards on the move 


Before likes, stories and social feeds, we had postcards. Brilliant little greetings that travelled the world to bring a bit of joy to people’s letterboxes. Now, we want to give the postcard a new lease of life! Write a few lines and leave your postcard with us in your nearest store. If there isn’t one close by, just pop it in the post to us instead. Once it arrives, we’ll pin it on our magnificent postcard wall – packed with greetings, stories and memories from you. 

Each store will pick their favourite creative and colourful greeting – and the winner will bag a $60 gift voucher! Remember to write your name, email address and phone number on your postcard to enter

Find a store address »


Competition terms and conditions

The competition is organised by Gudrun Sjödén Design AB and closes at midnight on 26 September 2026. To enter, write a personalised greeting on a postcard, then take it or send it by post to one of our stores. Remember to add your name and contact details. A judging panel from Gudrun Sjödén will select a winner from each store, based on the creativity and originality of the greeting. The panel’s decision cannot be contested. Each winner will be contacted directly and receives a $60 Gudrun Sjödén gift voucher. The winner is responsible for paying any tax due on the prize. Employees of Gudrun Sjödén are not eligible to enter the competition. Personal data collected for this competition will only be used for administration and winner notification purposes.


Our colourful winners!

Did you enter our latest gudrunista competition? We received scores of creative entries and here is the lucky winner:

 

April

Heike Baronello, @heike_emma_19, DE


Many congratulations and a heartfelt Thank You to everyone who entered – together, we’re making the world a more colourful place! 

Like to browse previous winning entries? You’ll find them here below, ready to give you fresh inspiration!


 

Become our next #gudrunista

Inspire others by sharing your Gudrun outfit on Instagram! Tag the photo #gudrunista and you automatically enter the competition with a chance to win a gift card worth £100 to spend online or in-store. Good luck!

Simply:
1. Follow gudrunsjoden on Instagram.
2. Post a picture of your new Gudrun outfit on Instagram and tag the photo @gudrunsjoden and #gudrunista.

A useful tip! Think about the light, background and position of the camera when you’re taking the photo.

Competition terms and competitions:
To enter the competition, you must have a public Instagram account and be at least 18 years of age. The competition is open until 31 December 2025. The winners are selected by a panel of judges appointed by Gudrun Sjödén. Full terms and conditions of the competition are available here.


 

 

Competition terms and conditions Traveller


These terms and conditions apply to entrants residing in the GLOBAL. The competition is organised by Gudrun Sjödén Design AB and closes at midnight on 6 September 2026. To enter, you must be aged 18 or over and follow the competition instructions. No purchase is necessary to participate. To enter via Instagram, entrants must hold a valid, public account. You can also enter the competition without using Instagram by submitting your entry via our website: gudrunsjoden.com.


By entering the competition, you warrant that you have the right to use and submit the image, and you confirm that any identifiable persons appearing in the image have explicitly consented to its publication. Entries will be displayed in Gudrun Sjödén’s image gallery for this competition and featured alongside the announcement of the winners.


A total of ten winners will be selected from all eligible entries received. Winners will be chosen based on the creativity shown, connection to the Traveller theme and their reason for entering. A judging panel, comprising Gudrun Sjödén representatives and at least one competent and independent member, will select the winners. Full names of the judging panel are available upon request. The competition will not be decided by random draw or lottery. Employees of Gudrun Sjödén are not eligible to enter the competition.


The winners will be notified on 7 September 2026 via Instagram Direct Message or email. Winners must respond to claim their prize within 48 hours of notification. Failure to respond within this timeframe, non-compliance with these terms, or an inability to travel on the specified dates will result in forfeiture of the prize. It will then be reallocated to a reserve winner selected using the same judging criteria.


Each winner may invite one companion to accompany them on the trip. The prize includes one night at a hotel in Paris (24–25 September), invitations to Gudrun Sjödén’s Paris store event (24 September), travel from Paris to London by train with Gudrun Sjödén (25 September), one night at a London hotel (25–26 September), invitations to Gudrun Sjödén’s London store event (26 September) and the return journey from London to Paris by train (26 September).


The journey starts and ends in Paris on the fixed dates of 24 and 26 September 2026 only. Return travel to Paris is excluded from the prize and must be booked at the winner’s own expense. The prize excludes meals, personal expenses, travel insurance, passports, visas, Electronic Travel Authorisations (ETAs), any other mandatory travel documentation, and any associated taxes or personal fees.


The winner and their companion are solely responsible for ensuring they possess valid travel documents, necessary entry permits and insurance. Both persons travelling must be aged 18 or over on the departure date.


The prize is strictly personal, non-transferable, cannot be rebooked for alternative dates, and cannot be exchanged for cash. The estimated value of the prize is approximately USD 1.300. The winner is responsible for any local taxes or regulatory fees incurred by accepting the prize.


Personal data provided by entrants will be processed solely for the purposes of administering the competition, evaluating entries, contacting winners and facilitating travel arrangements. Necessary data may be disclosed to the third-party travel suppliers as required to execute the prize. For further information, please consult Gudrun Sjödén’s Privacy Notice.


This competition is in no way sponsored, endorsed, administered by, or associated with Instagram. By entering, you release Instagram from all liability in connection with this competition.

 

Terms and conditions and personal data processing #gudrunista

 

By tagging your photo with #gudrunista, you agree to the terms and conditions of the competition and give your consent for Gudrun Sjödén to store and use your Instagram user name, your photo and any caption. The data are used for the purpose of administration of the competition, including the selection and announcement of winners and publication of your entry (if applicable) on our website and our social media channels.
 

We will retain the data for up to three years after the competition closes to enable us to deal with any related queries or claims, for example, for gift vouchers that are valid for three years. Your personal data will not be used for marketing purposes without your explicit consent. Our complete privacy policy is available here.