Our competitions​


Here’s all the info you need about our colourful prize draw competitions. Keen to enter our competitions? Read on for the terms & condition and eligibility rules, or get inspiration from the lucky winners of previous competitions. 



The Lucky Day competition has now ended! 


In our recent Lucky Day Instagram competition you had the chance to win a dazzling summer wardrobe. We’ve chosen 21 lucky winners and presented each one with a gift card worth US$ 250! A huge thank-you to everyone who took part – it wasn’t easy selecting winners from all the amazing entries.


Congratulations to the winners:

Alison McManus, @Alisonmcwonderland, US

Ute White, @whitewolfleatherstudio, US

Allison Mull, @haus.mit.katzen, US

Kate Langlois, @katelanglois, US

Sue McVey, @thesuemcvey, US

Lisa Long Hillmer, @lisaannehillmer, US 

Sheila Potter, @turnstonedesigns, Canada

Michaela Greensmith, @waylandcraft, UK

Richard Younger-Ross, @richardyoungerross, UK

Anne McCauley, @annechi12, UK

Holly Smith, @hollysmith127, UK

Claire Jamie gray, @cjfg1985, UK

Elisabeth Davies, @elisabethgalea, UK

Sonia Spence, @withsoniaspence, UK

Mo Leithold, @i_love_montessorieducation, Germany

Linda Hoffner, @lindalullhoffner, Sweden

Karl Hoffner, @borninorebros, Sweden

Pia Ahlgren, @pia.ahlgren, Sweden

Mari Päiväkumpu, @maripaivakumpu, Finland

Valerie Mergen, @valeriemergen, France

Luisa Fernanda Lesmes Cortés, @llesmesgmail.com_, Colombia



Become our next #gudrunista 


Inspire others by sharing your Gudrun outfit on Instagram! Tag the photo #gudrunista and you automatically enter the competition with a chance to win a gift card worth £100 to spend online or in-store. Good luck!


1. Follow gudrunsjoden on Instagram.
2. Post a picture of your new Gudrun outfit on Instagram and tag the photo @gudrunsjoden and #gudrunista.

A useful tip! Think about the light, background and position of the camera when you’re taking the photo.



Competition terms and competitions:
To enter, you need a public Instagram account and to be at least 18 years of age. The competition is open until 31 December 2024 with one winner chosen each month between now and then. The winners are selected by a panel of judges appointed by Gudrun Sjödén. By tagging your photo, you consent to enter the competition, you agree to its terms and conditions and to Instagram’s terms of use, and you confirm that you are the copyright holder of the image. You are welcome to submit more than one entry. Competition entries may be published at www.gudrunsjoden.com and in our other digital channels. The gift card is valid for three years. The prize cannot be exchanged for cash.