Silk, roses & mirrors
Dive into the Anniversary collection »
Anniversary pieces at club prices
Elegantly embroidered Kristina dress at an irresistible club price.
See all club prices »
Free flowery bag
Spend 100 € or more and get our unique anniversary bag for free.*
Start browsing »
*Offer is valid until midnight on 10 November or while stocks last.
Mix & match playful patterns
Create your unique style by combining layers of colours and patterns.
Mix & match »
50 years of creativity
The past decade
A collection of blooms created to support charitable causes.
More milestone moments and highlights »
View the sunflower collection »
Gudrun’s Guide Book
Get inspired by beautiful pictures and amazing adventures in Gudrun’s Guide Book.
Find out more » / Buy the book »
Captivating designs
Enjoy a cavalcade of colourful and creative designs.
Gudrun designs to layer and love »
Explore the full collection:
Swedish design with a colourful soul
Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.
Are you a #gudrunista?
Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels!
Looking for inspiration?
Meet other colourful Gudrunistas here »
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