Romantic woodland style
Romantic details and a touch of northern wilderness.
Mix & match »
A fusion of memories
Turn-of-the-century romantic style was inspired by childhood memories and the scent of pine needles.
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Fine linen cardigan
Finely crafted, classic Gudrun style cardigan with a simple silhouette.
To the garment »
Bring nature closer
With the arrival of spring we love to breathe energy into outdoor spaces with vibrant botanical designs.
Explore the Home range »
New season essentials
Take your pick of timeless knitwear, woven and jersey styles.
Start browsing »
Free horizons in the north
Explore Gudrun’s own designs in the 2024 May collection.
Watch the video »
Light on your feet
Check out our new fabric footwear – artistic style combined with easy comfort.
More shoes »
Explore the Summer collection:
Swedish design with a green soul
Explore our creative assortment of Scandinavian clothing and interior decor in beautiful, natural materials. These smile-sparking clothes are ideal for wearing layer on layer. In addition to their unique design, these pieces are also functional, frequently organic and perfect for women of all ages. You will also find colourful interior decor that makes it a breeze to style your own, unique dream home.
Are you a #gudrunista?
Share your style, tag your posts with #gudrunista and follow us on Instagram @gudrunsjoden. Maybe we’ll use your picture on our website or in our social media channels!
Looking for inspiration?
Meet other colourful Gudrunistas here »
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