Clothes in folklore style

Imagine a wardrobe where every item of clothing tells a tale, a colourful journey through cultures and traditions. Folklore clothes are precisely that – a celebration of traditional textile artistry from all corners of the globe. Discover intricate embroidery, unique stitching, decorative needlework and other exquisite detailing. All combining influences from both past and present in lively and vibrant ways.


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  • “Glimra” woven organic cotton dress - black

    Glimra dress

    • Club price: US$ 144.00
    • Price USD: US$ 168.00
  • “Glimra” woven organic cotton dress - aubergine

    Glimra dress

    • Club price: US$ 144.00
    • Price USD: US$ 168.00
  • “Glimra” woven organic cotton dress - forest green

    Glimra dress

    • Club price: US$ 144.00
    • Price USD: US$ 168.00
  • “Nome” woven organic cotton tunic - birchleaf

    Nome tunic

    • Price USD: US$ 154.00
  • “Nome” woven organic cotton tunic - tomato

    Nome tunic

    • Price USD: US$ 154.00
  • “Nome” woven organic cotton tunic - black

    Nome tunic

    • Price USD: US$ 154.00
  • “Nome” wool bag - aubergine

    Nome bag

    • Price USD: US$ 54.00
  • “Nome” wool bag - birchleaf

    Nome bag

    • Price USD: US$ 54.00
  • “Nome” wool bag - black

    Nome bag

    • Price USD: US$ 54.00
  • “Kiruna” woven wool scarf - burgundy

    Kiruna scarf

    • Price USD: US$ 84.00
  • “Kiruna” woven wool scarf - black

    Kiruna scarf

    • Price USD: US$ 84.00
  • “Kiruna” woven wool scarf - ink blue

    Kiruna scarf

    • Price USD: US$ 84.00
  • “Ketchi” woven wool/cotton dress - pomegranate

    Ketchi dress

    • Price USD: US$ 238.00
  • “Ketchi” woven wool/cotton dress - black

    Ketchi dress

    • Price USD: US$ 238.00
  • “Ketchi” woven wool/cotton dress - oyster

    Ketchi dress

    • Price USD: US$ 238.00
  • “Nome” wool/elastane terry socks - black

    Nome socks

    • Price USD: US$ 34.00
  • “Nome” wool/elastane terry socks - aubergine

    Nome socks

    • Price USD: US$ 34.00
  • “Nome” wool/elastane terry socks - dark jade

    Nome socks

    • Price USD: US$ 34.00
  • “Forgetmenot” alpaca blend cardigan - aubergine/melange

    Forgetmenot cardigan

    • Price USD: US$ 144.00
  • “Forgetmenot” alpaca blend cardigan - forest green/melange

    Forgetmenot cardigan

    • Price USD: US$ 144.00
  • “Forgetmenot” alpaca blend cardigan - ecru

    Forgetmenot cardigan

    • Price USD: US$ 144.00
  • “Ketchi” woven wool/cotton sleeveless dress - black

    Ketchi dress

    • Price USD: US$ 228.00
  • “Ketchi” woven wool/cotton sleeveless dress - oyster

    Ketchi dress

    • Price USD: US$ 228.00
  • “Ketchi” woven wool/cotton sleeveless dress - pomegranate

    Ketchi dress

    • Price USD: US$ 228.00
  • “Nootka” organic cotton/recycled polyester velour waistcoat - lingonberry/patterned

    Nootka waistcoat

    • Price USD: US$ 104.00
  • “Nootka” organic cotton/recycled polyester velour waistcoat - black

    Nootka waistcoat

    • Price USD: US$ 104.00
  • “Nootka” organic cotton/recycled polyester velour waistcoat - forest green/patterned

    Nootka waistcoat

    • Price USD: US$ 104.00
  • “Forgetmenot” alpaca blend sweater - aubergine/melange

    Forgetmenot sweater

    • Price USD: US$ 128.00
  • “Forgetmenot” alpaca blend sweater - ecru

    Forgetmenot sweater

    • Price USD: US$ 128.00
  • “Forgetmenot” alpaca blend sweater - forest green/melange

    Forgetmenot sweater

    • Price USD: US$ 128.00
  • “Forgetmenot” scarf knitted in an alpaca blend - dark jade/melange

    Forgetmenot scarf

    • Club price: US$ 94.00
    • Price USD: US$ 104.00
  • “Forgetmenot” scarf knitted in an alpaca blend - clementine

    Forgetmenot scarf

    • Club price: US$ 94.00
    • Price USD: US$ 104.00
  • “Forgetmenot” scarf knitted in an alpaca blend - parrot red/melange

    Forgetmenot scarf

    • Club price: US$ 94.00
    • Price USD: US$ 104.00
  • “Forgetmenot” skirt knitted in an alpaca blend - ecru

    Forgetmenot knitted skirt

    • Price USD: US$ 154.00
  • “Forgetmenot” skirt knitted in an alpaca blend - aubergine/melange

    Forgetmenot knitted skirt

    • Price USD: US$ 154.00
  • “Forgetmenot” skirt knitted in an alpaca blend - forest green/melange

    Forgetmenot knitted skirt

    • Price USD: US$ 154.00
  • “Luna” lambswool blend sweater - midnight blue

    Luna sweater

    • Price USD: US$ 128.00
  • “Luna” lambswool blend sweater - light sand

    Luna sweater

    • Price USD: US$ 128.00
  • “Luna” lambswool blend sweater - dark peony

    Luna sweater

    • Price USD: US$ 128.00
  • “Kiruna” woven organic cotton/linen tunic - mild indigo

    Kiruna tunic

    • Price USD: US$ 144.00
  • “Kiruna” woven organic cotton/linen tunic - agave

    Kiruna tunic

    • Price USD: US$ 144.00
  • “Kiruna” woven organic cotton/linen tunic - black

    Kiruna tunic

    • Price USD: US$ 144.00
  • “Canwood” organic/recycled cotton cardigan - cranberry

    Canwood cardigan

    • Price USD: US$ 118.00
  • “Canwood” organic/recycled cotton cardigan - violet

    Canwood cardigan

    • Price USD: US$ 118.00
  • “Canwood” organic/recycled cotton cardigan - black

    Canwood cardigan

    • Price USD: US$ 118.00
  • “Canwood” organic wool mittens - grape

    Canwood mittens

    • Price USD: US$ 54.00
  • “Canwood” organic wool mittens - dark indigo

    Canwood mittens

    • Price USD: US$ 54.00
  • “Canwood” organic wool mittens - black

    Canwood mittens

    • Price USD: US$ 54.00
  • “Marianne” woven organic cotton/linen dress - copper

    Marianne dress

    • Price USD: US$ 144.00
  • “Marianne” woven organic cotton/linen dress - lake

    Marianne dress

    • Price USD: US$ 144.00
  • “Marianne” woven organic cotton/linen dress - dark petrol blue

    Marianne dress

    • Price USD: US$ 144.00
  • “Louise” wool blend fingerless mittens - aubergine

    Louise fingerless gloves

    • Price USD: US$ 58.00
  • “Louise” wool blend fingerless mittens - peacock green

    Louise fingerless gloves

    • Price USD: US$ 58.00
  • “Louise” wool blend fingerless mittens - dark chokolate

    Louise fingerless gloves

    • Price USD: US$ 58.00
  • “Gjusta” woven organic cotton dress - henna

    Gjusta dress

    • Price USD: US$ 114.00

The folklore style is rather like a treasure chest. Lift the lid to reveal beautiful fabrics made using a variety of weaving techniques, embroidered flowers in brilliant colours and stitches that wind across the surface like allegories. Folklore style can have many expressions. Picture a jacquard-knit long cardigan with a thousand flowers in every shade and size, a lavishly decorated dress with beautiful borders, an embroidered yoke and a flowing silhouette, or a block-printed jacket with textile buttons and a richly colourful design on its back. Yet, folklore clothing can also embrace simplicity. Think of a woven kaftan dress with roses in tonal colours, or an embroidered blouse in beautiful, soothing colour combinations. The common characteristic for all folklore clothing is the fusion of culture and craftsmanship. The folk aesthetic is timeless. It never goes out of style, but finds new approaches and expressions.

We take great pride in the fabrics we use in our folklore-inspired pieces. Crafted from soft organic cotton, linen, wool and other comfortable natural fibres, not only are they a delight to wear, they also stand the test of time. Your Gudrun clothes will be your trusted companions for years to come. Simply mix them in various ways and match with accessories to create a look with a folklore vibe that expresses your personal style.

And of course, don’t forget to embrace layers. The folk aesthetic is made for layering. Imagine a knitted waistcoat over a dress embroidered with roses and a patterned shawl draped over your shoulders. Perhaps add a pair of striped leggings for extra flair and embroidered fingerless gloves to combat the chill. Once you start experimenting with colours and patterns, you’ll find it hard to stop. There are endless combinations and each one is unique. So jump right in and start mixing colours, patterns and fabrics in unexpected and exciting ways. Cocoon yourself in an embroidered shawl, twizzle across the floor in a striped skirt and share your story with the world – in true, folklore-inspired style.