A collection with a touch of history featuring jersey, yarn woven organic cotton prints and a cardigan with hand-knitted feel.

From the tiny village of Duvemåla to big America

The inspiration came on Gudrun’s trip to Minnesota and from all the people with Swedish roots whom she met.

DUVEMÅLA – journey to a better life in America
The inspiration for our Autumn Collection came during our trip to Minnesota and the exhibition we put on at the American Swedish Institute (ASI). There we learned about the emigrants who, driven by poverty and famine in the 1800s, left their homes in Småland in southern Sweden for the promised land of America. Their stories inspired Pia, my co-designer, to create hand-knitted cardigans, beautiful jersey pieces with historic designs and much more.