Clothes in folklore style

Imagine a wardrobe where every item of clothing tells a tale, a colourful journey through cultures and traditions. Folklore clothes are precisely that – a celebration of traditional textile artistry from all corners of the globe. Discover intricate embroidery, unique stitching, decorative needlework and other exquisite detailing. All combining influences from both past and present in lively and vibrant ways.


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  • “Kiruna” woven organic cotton/linen tunic - mild indigo

    Kiruna tunic

    • Price 119.00 €
  • “Kiruna” woven organic cotton/linen tunic - agave

    Kiruna tunic

    • Price 119.00 €
  • “Kiruna” woven organic cotton/linen tunic - black

    Kiruna tunic

    • Price 119.00 €
  • “Kiruna” woven wool scarf - burgundy

    Kiruna scarf

    • Price 69.00 €
  • “Kiruna” woven wool scarf - ink blue

    Kiruna scarf

    • Price 69.00 €
  • “Kiruna” woven wool scarf - black

    Kiruna scarf

    • Price 69.00 €
  • “Canwood” organic/recycled cotton cardigan - cranberry

    Canwood cardigan

    • Price 99.00 €
  • “Canwood” organic/recycled cotton cardigan - violet

    Canwood cardigan

    • Price 99.00 €
  • “Canwood” organic/recycled cotton cardigan - black

    Canwood cardigan

    • Price 99.00 €
  • “Canwood” organic wool mittens - grape

    Canwood mittens

    • Price 44.00 €
  • “Canwood” organic wool mittens - dark indigo

    Canwood mittens

    • Price 44.00 €
  • “Canwood” organic wool mittens - black

    Canwood mittens

    • Price 44.00 €
  • “Marianne” woven organic cotton/linen dress - copper

    Marianne dress

    • Price 119.00 €
  • “Marianne” woven organic cotton/linen dress - lake

    Marianne dress

    • Price 119.00 €
  • “Marianne” woven organic cotton/linen dress - dark petrol blue

    Marianne dress

    • Price 119.00 €
  • “Gjusta” woven organic cotton dress - henna

    Gjusta dress

    • Price 99.00 €
  • “Gjusta” woven organic cotton dress - old rose

    Gjusta dress

    • Price 99.00 €
  • “Gjusta” woven organic cotton dress - elm green

    Gjusta dress

    • Price 99.00 €
  • “Sand” woven organic cotton/linen dress - dark natural

    Sand dress

    • Price 119.00 €
  • “Sand” woven organic cotton/linen dress - allium

    Sand dress

    • Price 119.00 €
  • “Sand” woven organic cotton/linen dress - petrol blue

    Sand dress

    • Price 119.00 €
  • “Sand” woven organic cotton/linen dress - black

    Sand dress

    • Price 119.00 €
  • “Hana” embroidered organic cotton bag - parrot red

    Hana embroidered bag

    • Price 44.00 €
  • “Hana” embroidered organic cotton bag - light indigo

    Hana embroidered bag

    • Price 44.00 €
  • “Hana” embroidered organic cotton bag - black

    Hana embroidered bag

    • Price 44.00 €
  • Organic cotton jersey cardigan - rooibos

    Jersey cardigan

    • Price 89.00 €
  • Organic cotton jersey cardigan - mountain blue

    Jersey cardigan

    • Price 89.00 €
  • Organic cotton jersey cardigan - forest green

    Jersey cardigan

    • Price 89.00 €
  • Organic cotton jersey cardigan - black

    Jersey cardigan

    • Price 89.00 €
  • “Louise” wool blend fingerless mittens - aubergine

    Louise fingerless gloves

    • Price 49.00 €
  • “Louise” wool blend fingerless mittens - peacock green

    Louise fingerless gloves

    • Price 49.00 €
  • “Louise” wool blend fingerless mittens - dark chokolate

    Louise fingerless gloves

    • Price 49.00 €
  • “Gjusta” woven organic cotton skirt - mustard

    Gjusta skirt

    • Price 64.00 €
  • “Gjusta” woven organic cotton skirt - old rose

    Gjusta skirt

    • Price 64.00 €
  • “Bodil” woven linen dress - dark natural/patterned

    Bodil dress

    • Club price 119.00 €
    • Price 129.00 €
  • “Bodil” woven linen dress - lingonberry

    Bodil dress

    • Club price 119.00 €
    • Price 129.00 €
  • “Bodil” woven linen dress - chalk pink

    Bodil dress

    • Club price 119.00 €
    • Price 129.00 €
  • “Bodil” woven linen dress - aubergine/mønstret

    Bodil dress

    • Club price 119.00 €
    • Price 129.00 €
  • “Bodil” woven linen dress - indigo blue

    Bodil dress

    • Club price 119.00 €
    • Price 129.00 €
  • “Bodil” woven linen dress - eucalyptus/patterned

    Bodil dress

    • Club price 119.00 €
    • Price 129.00 €
  • “Bodil” woven linen dress - black

    Bodil dress

    • Club price 119.00 €
    • Price 129.00 €
  • Woven organic cotton waistcoat - camel

    Waistcoat

    • Price 59.00 €
  • Woven organic cotton waistcoat - dusty red

    Waistcoat

    • Price 59.00 €
  • Woven organic cotton waistcoat - ink blue

    Waistcoat

    • Price 59.00 €
  • Woven organic cotton waistcoat - black

    Waistcoat

    • Price 59.00 €
  • “Bodil” woven linen jacket - mole

    Bodil jacket

    • Price 149.00 €
  • “Bodil” woven linen jacket - indigo blue

    Bodil jacket

    • Price 149.00 €
  • “Bodil” woven linen jacket - black

    Bodil jacket

    • Price 149.00 €
  • “Bodil” woven linen blouse - dark natural/patterned

    Bodil blouse

    • Price 99.00 €
  • “Bodil” woven linen blouse - chalk pink

    Bodil blouse

    • Price 99.00 €
  • “Bodil” woven linen blouse - aubergine/mønstret

    Bodil blouse

    • Price 99.00 €
  • “Bodil” woven linen blouse - indigo blue

    Bodil blouse

    • Price 99.00 €
  • “Bodil” woven linen blouse - eucalyptus/patterned

    Bodil blouse

    • Price 99.00 €
  • “Bodil” woven linen blouse - black

    Bodil blouse

    • Price 99.00 €
  • “Okinawa” wool shawl - parrot red

    Okinawa shawl

    • Price 54.00 €
  • “Okinawa” wool shawl - black

    Okinawa shawl

    • Price 54.00 €

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The folklore style is rather like a treasure chest. Lift the lid to reveal beautiful fabrics made using a variety of weaving techniques, embroidered flowers in brilliant colours and stitches that wind across the surface like allegories. Folklore style can have many expressions. Picture a jacquard-knit long cardigan with a thousand flowers in every shade and size, a lavishly decorated dress with beautiful borders, an embroidered yoke and a flowing silhouette, or a block-printed jacket with textile buttons and a richly colourful design on its back. Yet, folklore clothing can also embrace simplicity. Think of a woven kaftan dress with roses in tonal colours, or an embroidered blouse in beautiful, soothing colour combinations. The common characteristic for all folklore clothing is the fusion of culture and craftsmanship. The folk aesthetic is timeless. It never goes out of style, but finds new approaches and expressions.

We take great pride in the fabrics we use in our folklore-inspired pieces. Crafted from soft organic cotton, linen, wool and other comfortable natural fibres, not only are they a delight to wear, they also stand the test of time. Your Gudrun clothes will be your trusted companions for years to come. Simply mix them in various ways and match with accessories to create a look with a folklore vibe that expresses your personal style.

And of course, don’t forget to embrace layers. The folk aesthetic is made for layering. Imagine a knitted waistcoat over a dress embroidered with roses and a patterned shawl draped over your shoulders. Perhaps add a pair of striped leggings for extra flair and embroidered fingerless gloves to combat the chill. Once you start experimenting with colours and patterns, you’ll find it hard to stop. There are endless combinations and each one is unique. So jump right in and start mixing colours, patterns and fabrics in unexpected and exciting ways. Cocoon yourself in an embroidered shawl, twizzle across the floor in a striped skirt and share your story with the world – in true, folklore-inspired style.