Our competitions
Here’s all the info you need about our colourful prize draw competitions. Keen to enter our competitions? Read on for the terms & condition and eligibility rules, or get inspiration from the lucky winners of previous competitions.
Win a bed full of flowers
What would your dream bedroom look like, Gudrun-style? Tell us on Instagram and the quilted bedspread ‘Drömmar’ could be yours – worth 199 €. The bedspread fits a double bed, is made from organic cotton and is reversible, with autumn flowers in a different colourway on each side.
Follow us, share and enter on Instagram from 6 to 19 October – good luck!
How to enter :
1. Comment on the competition post on Instagram and tell us about your dream bedroom à la Gudrun.
2. Follow us – and do share the post in your story.
3. Fingers crossed! 🍀.
Enter here »
Terms and conditions:
These terms apply to participants resident in the United Kingdom (UK). The competition is organised by Gudrun Sjödén Design AB and runs from 6–19 October 2026. To enter, you must be at least 18 years old and follow the instructions in the competition post. No purchase is required to enter.
Unless otherwise stated in the competition post, each person may enter once.
Entry is via Instagram only. To enter, you must have a public Instagram profile so that Gudrun Sjödén can view your entry.
By entering, you confirm that you have the right to use and submit the photo and that any other individuals identifiable in the photo have consented to its publication. Entries will be published in connection with the competition in Gudrun Sjödén’s image gallery and when the winner is presented. By entering, you grant the organiser the right to publish and reproduce the submitted entry, including the image material, in connection with the competition on gudrunsjoden.com and in Gudrun Sjödén’s digital channels.
One winner will be selected from all valid entries based on creativity, motivation and how well the entry responds to the competition brief. The criteria carry equal weight.
The judging will be carried out by a panel comprising representatives of Gudrun Sjödén and at least one competent and independent judge. The independent judge will be independent of Gudrun Sjödén, the competition’s intermediaries and the participants. The full names of the judges can be provided on request.
The competition is not decided by a prize draw.
The winner will be selected on 30 October 2026 and contacted via Instagram. If the winner does not respond within 48 hours or does not meet the competition terms, the prize will pass to a reserve winner selected according to the same judging criteria.
Employees of Gudrun Sjödén and people working directly on the competition may not enter.
The prize consists of a bedspread for a double bed from Gudrun Sjödén (260 × 260 cm), with an approximate value of 199 €.
The right to the prize is personal and may not be transferred. No cash alternative is offered and, at the winner’s request, the prize may not be exchanged for another product. If the advertised product cannot be delivered for unforeseen reasons, Gudrun Sjödén may replace it with a reasonably equivalent product of equal or greater value.
The winner must provide their name and a valid delivery address in the UK. The prize will normally be sent within 30 days after the winner has confirmed the prize and provided the necessary delivery details.
To demonstrate that a valid prize award has taken place, information about the winner, normally surname and county, may be made available after the competition. The winner may object to publication or request that the amount of information be limited.
Necessary information may nevertheless be provided to the ASA if required.
Personal data is processed to administer the competition, judge the entries, contact the winner and deliver the prize. More information is available in Gudrun Sjödén’s privacy policy.
The competition is not sponsored, endorsed, administered by or associated with Instagram. By entering, the participant releases Instagram from liability in connection with the competition.
Terms and conditions and personal data processing
By tagging your photo with #gudrunista, you agree to the terms and conditions of the competition and give your consent for Gudrun Sjödén to store and use your Instagram user name, your photo and any caption. The data are used for the purpose of administration of the competition, including the selection and announcement of winners and publication of your entry (if applicable) on our website and our social media channels.
We will retain the data for up to three years after the competition closes to enable us to deal with any related queries or claims, for example, for gift vouchers that are valid for three years. Your personal data will not be used for marketing purposes without your explicit consent. Our complete privacy policy is available here.
Meet the winners of The Traveller 🚂
Our latest competition, The Traveller, took the winners all the way to Paris, where they met Gudrun and joined us for an event at our store. Congratulations to the winners – and a big thank you to everyone who entered!
Meet the winners of The Traveller 🚂
Our latest competition, The Traveller, took the winners all the way to Paris, where they met Gudrun and joined us for an event at our store. Congratulations to the winners – and a big thank you to everyone who entered!
Postcards on the move
Before likes, stories and social feeds, we had postcards. Brilliant little greetings that travelled the world to bring a bit of joy to people’s letterboxes. Now, we want to give the postcard a new lease of life! Write a few lines and leave your postcard with us in your nearest store. If there isn’t one close by, just pop it in the post to us instead. Once it arrives, we’ll pin it on our magnificent postcard wall – packed with greetings, stories and memories from you.
Each store will pick their favourite creative and colourful greeting – and the winner will bag a EUR 50 voucher! Remember to write your name, email address and phone number on your postcard to enter
Find a store address »
Competition terms and conditions
The competition is organised by Gudrun Sjödén Design AB and closes at midnight on 26 September 2026. To enter, write a personalised greeting on a postcard, then take it or send it by post to one of our stores. Remember to add your name and contact details. A judging panel from Gudrun Sjödén will select a winner from each store, based on the creativity and originality of the greeting. The panel’s decision cannot be contested. Each winner will be contacted directly and receives a EUR 50 Gudrun Sjödén gift voucher. The winner is responsible for paying any tax due on the prize. Employees of Gudrun Sjödén are not eligible to enter the competition. Personal data collected for this competition will only be used for administration and winner notification purposes.