Privacy and Security Statement

How we use and process your personal data
When you shop with us, you provide us with your personal data. In so doing, you give your consent for us to store and use these data to enable us to meet our obligations to you and provide you with the best possible service and deals.

We do not disclose your data for marketing purposes to any third party outside of Gudrun Sjödén. We only disclose your data to our trusted partners and suppliers (in some cases outside the EU) where such disclosure is required for the performance of our obligations.

We use your personal data in the following ways:

In connection with online purchases
We retain your name, address, e-mail address, phone number, payment details, payment history and order information so that we can process your purchases. We use your data to process your order and any returns, to notify you of delivery status, manage payments and provide you with the best possible service when you contact us.

We only keep your data while you are an active customer and while you have the right to complain, i.e. 36 months from the date on which you make your last purchase, unless we are required by the authorities to retain the data for a longer period. We use the data for the performance of our obligations under our purchase agreement with you.

Customer service
It is necessary for us to process your data to enable us to provide an optimal service when you require information about our products, technical support or advice via e-mail, our chat service, phone or our social media platforms. The data we process are name, address, phone number, payment details and history, order information, customer number and, where necessary, date of birth, credit information and any previous correspondence.

We retain any personal data contained in telephone calls for 90 days, data in e-mail correspondence for 24 months and other data about you for 36 months after your last purchase. This processing is necessary for our mutual legitimate interests to enable us to offer you customer service help and support.

We use your personal data to inform you about our products and services via regular mail, e-mail, text message, phone, social media and other electronic channels. In order to do this, we process your name, e-mail address, phone number and your postal address. We also use data about products that you have purchased or shown an interest in to get to know you and be able to offer you information about products that we think you might like.

The processing of your personal data is based on your consent when you agree to receive marketing communications. Exceptions to this are direct marketing communications via postal mail (including catalogues), marketing via social media, and carefully-selected offers sent via e-mail to you based on what your legitimate interest is when you purchase goods from us. Your data are retained for up to 36 months, but you have the right to contact us at any time to stop the processing of your data.

#yesgudrun - terms and conditions
Gudrun Sjödén like to see products in real life on social media and we may request to share pictures posted by you on Instagram or Facebook in our channels. Such channels are mainly GUDRUN SJÖDÉN websites ( but could also include Gudrun Sjödén:s other channels, for example Gudrun Sjödén newsletter, Gudrun Sjödén Facebook, Gudrun Sjödén Instagram etc.

By responding #yesgudrun on a picture after Gudrun Sjödén’s request on Instagram or Facebook, hereafter referred to as "picture(s)", you agree to the following:

You provide Gudrun Sjoden Group AB (Gudrun Sjödén Design & Produktion AB, Gudrun Sjoden AS, Gudrun Sjoden ApS, Gudrun Sjoden OY, Gudrun Sjoeden GmbH, Gudrun Sjoden HK Ltd, Gudrun Sjödén Sverige AB, Gudrun Sjoden UK Ltd, Gudrun Sjoden US Inc, Gudrun BV, Gudrun Sjoden FRA S.A), a Swedish company under registration number 556438-3148. (hereinafter " Gudrun Sjödén"), a non-exclusive, royalty-free, worldwide license to use, in any manner to be determined in Gudrun Sjödén’ sole discretion and without any obligations to you, to use your pictures in their marketing and / or advertising, including inter alia the right to reproduce, distribute, alter and edit your photos. Furthermore, you give Gudrun Sjödén your consent to use photos where you can be identified for marketing and / or advertising purposes, according to Sw: Lag om namn och bild i reklam (1978:800).

You represent and warrant that you own or control the rights to the material you have submitted and that you have permission from any person(s) appearing in the photos. Moreover, you certify that you are an individual (i.e., not a corporation), you are at least 18 years old or have parental consent, and that Gudrun Sjödén’s use of your pictures will not violate any rights of a third party or any law.

Hereby, you release Gudrun Sjödén from all obligations to pay you for the use of your pictures and freeing and agreeing to keep Gudrun Sjödén and all persons acting for Gudrun Sjödén from all claims (including claims from third party), liabilities, irrespective of nature, in connection with the use of the pictures as described above.

Swedish law governs these terms and conditions, where competent courts in Stockholm shall have exclusive jurisdiction of any dispute arising out of them.

You may always reach out to us with questions about our services or regarding data protection;

If you want to withdraw consent to share your pictures with Gudrun Sjödén, you have to contact us by clicking on the "i"-icon in the lower left corner in your shared image published on our website. The icon will link you to a form where you can submit your request to withdraw your consent.

My account
We process your personal data to make it easy for you to access and manage your data (contact details, order history, order details, subscriptions and so on).

To be able to do this, we use the data that you have provided us with, such as your name, phone number, address, e-mail address, order history and customer number. These data are retained and processed for as long as you are an active customer with us, i.e. for up to 36 months from the date on which you make your last purchase, or until you decide to delete your account. The processing of these data is based on our mutual legitimate interests as they are necessary for us to be able to offer you the service.

The Gudrun Club
We use your data to be able to manage your club rewards and send you news and offers on our products and services via regular mail, e-mail, text message, social media and other electronic channels. To be able to do this, we will use data such as your name, address, e-mail address and customer number. We will also use your order history to provide you with personal offers.

We only keep your data while you are a member of our club or while you are an active customer, i.e. 36 months from the date on which you make your last purchase. The processing is necessary for the performance of the loyalty scheme membership agreement.

When you take part in our competitions, we process your data in order to be able to contact you with information about the competition, to contact the winners and to send out and follow up prizes. To be able to do this, we process your contact details (name, address and phone number), possibly your e-mail address and information that was sent in for the competition.

We retain these data until the competition has ended, the winners have been contacted and the prizes have been presented. The processing of your personal data is based on your consent when you choose to take part in our competitions.


Cookie Settings


A cookie is a small piece of data (text file) that a website – when visited by a user – asks your browser to store on your device to remember information about you, such as your language preference or login information. Those cookies are set by us and called first-party cookies. We also use third-party cookies – which are cookies from a domain different than the domain of the website you are visiting – for our advertising and marketing efforts. More specifically, we use cookies and other tracking technologies for the following purposes:

Necessary Cookies
These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

Functional Cookies
These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies some or all of these services may not function properly.

Performance Cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site and will not be able to monitor its performance.

Marketing Cookies
These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.

Under the General Data Protection Regulation (GDPR), you are entitled to see the information we hold about you. Please contact our customer services if you wish to make a subject access request or a data portability request. If you wish to make changes to the information that we have collected from you (because you feel it is inaccurate, incomplete or irrelevant), simply log in to “My Account” on our website or contact our customer services. It is also possible here to change preferences for or unsubscribe from our marketing e-mails, and withdraw any consents that you have given us. Would you like to be removed from our database? Then please contact our customer services.

You have the right to object to the processing of the data that we have collected on the legal basis of legitimate interests. However, this may mean that we are unable to give you access to certain features. In the unlikely event that you have concerns about our processing of your data, you have the right to lodge a complaint with a supervisory authority. 


Encryption – we use encryption technology in our webshop to protect your personal data. SSL stands for Secure Sockets Layer and ensures that all information transmitted between the buyer and seller is encrypted.

Links – Here on you may find links to other websites. Gudrun Sjödén Sverige AB disclaims all liability for privacy protection or content on these sites.

Copyright - All content in our webshop is protected by the Swedish Copyright Act.

Data controller – Gudrun Sjödén Sverige AB, company reg. no. 556193-8233.